Post on 29-Aug-2014
description
Connecting with Your Best Prospects on Facebook
While you’re waiting …Please Check-in on Facebook
Type in Get on the MapInto the Search Box
And Check-In
http://soundcloud.com/juliegallaher
Intro
Social Media is FreeBut it’s not Easy
http://facebook.com/getonthemap
Today’s Topics
1. Image2. Goals & Budget3. Pages Not Profiles4. Mobile5. Tools & Analytics6. Promoting7. Customize your Page8. SEO9. Connect Online & Offline10. Advertise
http://facebook.com/getonthemap
Your Ideal ImagePersonal and Page should compliment
http://facebook.com/getonthemap
smartfun
positive
Cutting edge
generous
dynamic
Your Ideal Image
• Your Facebook Friends are not the same as your real life friends
• Don’t Overshare
http://facebook.com/getonthemap
smartfun
positive
Cutting edge
generous
dynamic
9
Goals
3 Ways to Make Money1. Get New Customers2. Get Current Customers to Spend More3. Get Former Customers to Come Back
http://facebook.com/getonthemap
Goals
How can Facebook help you
• Reinforce your image• Show up strong in Google so people can find
you• Customer Service• Reward your best customers• Connect with other business in your area
http://facebook.com/getonthemap
8
Use Page not Profile
Profiles can’t advertiseProfiles have no analyticsProfiles don’t show up in search
http://facebook.com/getonthemap
Use Page not Profile
How do your best prospects react when you use a personal profile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business
53%• Complain about businesses who can’t follow the FB rules
9%• No analytics or insights when you use a profile- how will
you ever know if it’s working?
http://facebook.com/getonthemap
7
Mobile
http://facebook.com/getonthemap
• Please get your phone out and • Go to Get on the Map Page• Like• Check-in• .• THANK YOU
6
Tools & Analytics
• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platforms
http://facebook.com/getonthemap
Analyze
• Facebook Insights• Google Analytics• Ad Reports• Third Party Platforms
http://facebook.com/getonthemap
Use Tools
• Time Management and Scheduling with Hootsuite SocialOomph.com, BufferApp
• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagement
http://facebook.com/getonthemap
5
Promoting
• Captivating Content• Facebook Candy• Load Photo then add link• Watch your Edgerank• PTAT/Likes x 100 = ER
http://facebook.com/getonthemap
Promoting
• Contests• Offers• Events
http://facebook.com/getonthemap
4
SEO
Title & Category of Page are importantFacebook Consulting SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEO campaignsGet on the Map
3
Customize Your Page
• LuJure• NorthSocial
http://facebook.com/getonthemap
2
Connect Offline
• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print
Ads• Posters & Announcements at your store
http://facebook.com/getonthemap
Be Personal & Friendly
Why Do Users Like Brands on FacebookPublic Endorsement or a Brand, To get special offers & discounts, to be the first to know about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes too often, publishes not often enough, too pitchy, no benefits for me
http://facebook.com/getonthemap
Network
• Be Reciprocal• Use Facebook as your business to Connect• Post on your friends and colleagues walls things that you KNOW
they will like• Join Online Networking Pages• El Dorado County Chamber• El Dorado Hills Chamber• Shingle Springs/Cameron Park Chamber• Coloma/Lotus Chamber• Divide Chamber• Sacramento Business Journal
1
Advertise
• Only 7% of fans will see your post in their newsfeed on an average post
• Advertising to friends of fans resulted in 687% of my target market seeing my post
• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans
• My Advertising
Advertise
• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online
• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?
• Test different ads – watch for ad blindness
http://facebook.com/getonthemap
My Plans
• More Webinars• Speaking engagements• Teaching• #Amplify – 100,000 guaranteed re-tweet
impressions per month, no contract required.• Launching Oct 11th – Private Coaching Club• http://getonthemap.us/hello
My Best Ads
$.38 per click
Spent $13.00
Raised nearly $1,000 for MDA
http://facebook.com/getonthemap
What did you like most about this webinar?
• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
What did you not like about this webinar?
• If you’ve got some constructive criticism, email me at
• julie@getonthemap.us
Facebook Cheat Sheet
http://facebook.com/getonthemap
851 x 315
Cover Photo
403 x 403Regular
Wall Photo
160 x 160Profile Photo
843 x 403Expanded
Wall Photo
111 x 74Apps Tabs
100 x 72Marketplace
Ads