7 Steps to Facebook Timeline Page Success

Webinar: July 27, 2011Webinar

“7 Steps to Successpwith Facebook Timeline

for Pages”

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Troy Rumfelt Co-founders Mike Gingerich

Webinar

Questions during the Webinar?Q gPost on

F b k /T bSiFacebook.com/TabSite

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REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

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Webinar: July 27, 2011

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Discount Offer only for you!Discount Offer only for you!



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A dWebinar: July 27, 2011WebinarWebinarWebinar

Agenda:

• Facebook Current Trends

• 7 Steps to Successp

• Advanced Page Strategiesg g

• Question & Answer / Winner of TabSiteQ /


Webinar: July 27, 2011WebinarWebinarWebinar

Current TrendsNo other platform has 900+ million users!No other platform has 900+ million users!

• Bullet Point



Current Trends ….It’s where the people are!

• Bullet Point


Source: SearchEngineJournal.com 2/2012Source: SearchEngineJournal.com 2/2012


50% log in daily

Source Buddy Media



Why Facebook? It’s where the people are!

45+% Access45+% Access Facebook viaFacebook via MobileMobileDailyDaily



Revolve around



TheThe

7 Steps to Success7 Steps to Success…



Step #1 To be seen, you must first get the…

So that you appear in the News Feed



Without the

you appear in a users News Feed like this:y pp



#2 STRATEGIES for “Like”Like Gate (fan-gating)Technique to invite Liking the Page



STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR PAGE

Not simply your Facebook Page URL!


p y y g


Facebook Tab URL

Mobile Friendly Tab URL is IMPORTANT


y


#3 ENGAGEMENT

News FeedNews Feedvisibility &visibility &activity



84% of your fans84% of your fans

don't get your

CONTENT

in their News Feed!in their News Feed!



Majority of TimeMajority of Time spent on Facebook i t i this spent in the

News Feed.



You mustYou must

WINWIN the News Feed!



WINNING the News Feed =

Getting “Likes”, Shares, Comments



Winning News Feed Keys:Winning News Feed Keys:

- Ask Questions-Ask for “Like” example

“Click ‘Like’ if ”Click Like if…- Invite Sharing

“Share this pic..”



INCREASEDINCREASED

ENGAGEMENT MEANSENGAGEMENT MEANS

INCREASED VISIBILITY=INCREASED SALESINCREASED SALES POTENTIALTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com


#4 Pictures & Videos!Photos Get the Most Engagement!

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012Source: Pandemiclabs.com 2012


Post to Photo Albums for visual impact

Example ofExample ofImage UploadedWith CaptionA d li k iAnd link inDescriptionDescription



#5 When to Post is Critical to Success

Brands posting outside of business hours

20%had 20% higher engagement ratesSource: Buddy Media: Strategies for Effective Facebook Wall Postsy g

However, note the next report…..



When to Post is Critical to Success

Links posted from 1pm to 4pmLinks posted from 1pm to 4pm result in the highest clicks

Peak time of the week isPeak time of the week is….. Wednesday at 3pm y p

Source Bitly, May 2012



Post Scheduling tools

Plan Schedule Monitor Respond



#6 Boost Engagement with PromosDraw in and Build Engagement

With Contests Giveaways andWith Contests, Giveaways, and Promos


Image Credit to Amy Porterfield


Social Sharing features are IMPORTANT

Upon EntryAndAnd Upon Votingp g

Fan Sharingis vital!


is vital!


#7 Ti li I#7 Timeline Images are critical Page Assetsare critical Page Assets



“Clean with POP”

- Limit TextLimit Text

-WIN is GREAT

- 4.6m is waste

- eGift is weak



TabSite Manager allows you toUpdate your Cover and Tab ImagesUpdate your Cover and Tab Images



!REMEMBER THE CYCLE!

Revolve around



Question and QAnswer time

TabSite Winner…Special Offer…


!Webinar: July 27, 2011

SPECIAL WEBINAR DEAL!

Available to first 20 sign‐upsthat se the code in ne t 24 ho rs!that use the code in next 24 hours!

25% off25% off Gold Monthly TabSite for 12 monthsGold Monthly TabSite for 12 monthsor 25% off 1st Year of Gold Yearlyor 25% off 1 Year of Gold YearlyENTER CODE: GetTabSiteGold



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Th k fThanks forjoining us today!j g ywww Facebook com/TabSitewww.Facebook.com/TabSite

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7 Steps to Facebook Timeline Page Success

Technology

Transcript of 7 Steps to Facebook Timeline Page Success