10 steps facebook marketing sept 2012

Connecting with Your Best Prospects on Facebook

While you’re waiting …Please Check-in on Facebook

Type in Get on the MapInto the Search Box

And Check-In

http://soundcloud.com/juliegallaher

http://soundcloud.com/juliegallaher

Julie Gallaher

http://facebook.com/getonthemap


When Will We Reach One Billion?



Intro

Social Media is FreeBut it’s not Easy



Today’s Topics

1. Image2. Goals & Budget3. Pages Not Profiles4. Mobile5. Tools & Analytics6. Promoting7. Customize your Page8. SEO9. Connect Online & Offline10. Advertise



Your Ideal ImagePersonal and Page should compliment


smartfun

positive

Cutting edge

generous

dynamic


Your Ideal Image

• Your Facebook Friends are not the same as your real life friends

• Don’t Overshare


smartfun

positive

Cutting edge

generous

dynamic


Goals

3 Ways to Make Money1. Get New Customers2. Get Current Customers to Spend More3. Get Former Customers to Come Back



Goals

How can Facebook help you

• Reinforce your image• Show up strong in Google so people can find

you• Customer Service• Reward your best customers• Connect with other business in your area



Use Page not Profile

Profiles can’t advertiseProfiles have no analyticsProfiles don’t show up in search



Use Page not Profile

How do your best prospects react when you use a personal profile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business

53%• Complain about businesses who can’t follow the FB rules

9%• No analytics or insights when you use a profile- how will

you ever know if it’s working?



Mobile



Mobile


• Please get your phone out and • Go to Get on the Map Page• Like• Check-in• .• THANK YOU


Tools & Analytics

• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platforms



Analyze

• Facebook Insights• Google Analytics• Ad Reports• Third Party Platforms



Use Tools

• Time Management and Scheduling with Hootsuite SocialOomph.com, BufferApp

• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagement


http://hootsuite.com/

http://socialoomph.com/

http://contactme.com/


Analyze



Promoting

• Captivating Content• Facebook Candy• Load Photo then add link• Watch your Edgerank• PTAT/Likes x 100 = ER



Promoting

• Contests• Offers• Events



SEO

Title & Category of Page are importantFacebook Consulting SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEO campaignsGet on the Map

https://www.google.com/search?q=facebook+consulting+sacramento&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

https://www.google.com/search?q=get+on+the+map&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Customize Your Page



Customize Your Page

• LuJure• NorthSocial



Connect Offline

• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print

Ads• Posters & Announcements at your store



Be Personal & Friendly

Why Do Users Like Brands on FacebookPublic Endorsement or a Brand, To get special offers & discounts, to be the first to know about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes too often, publishes not often enough, too pitchy, no benefits for me



Network

• Be Reciprocal• Use Facebook as your business to Connect• Post on your friends and colleagues walls things that you KNOW

they will like• Join Online Networking Pages• El Dorado County Chamber• El Dorado Hills Chamber• Shingle Springs/Cameron Park Chamber• Coloma/Lotus Chamber• Divide Chamber• Sacramento Business Journal

http://www.facebook.com/pages/El-Dorado-County-Chamber-of-Commerce/122046484493149

http://www.facebook.com/eldoradohillschamber?ref=ts

http://www.facebook.com/pages/Shingle-SpringsCameron-Park-Chamber-of-Commerce/112697348778738?ref=ts

http://www.facebook.com/pages/Coloma-Lotus-Chamber-of-Commerce/56496576957?ref=ts

http://www.facebook.com/groups/224695180962627/?ref=ts

http://www.facebook.com/SacBiz?ref=ts

http://www.facebook.com/SacBiz?ref=ts

Advertise

• Only 7% of fans will see your post in their newsfeed on an average post

• Advertising to friends of fans resulted in 687% of my target market seeing my post

• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans

• My Advertising

http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003559022636&act=28160579%23adgroup_id.6004145204036

Advertise

• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online

• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?

• Test different ads – watch for ad blindness



Increase Your Reach



My Best Ads

$.04 per click



My Plans

• More Webinars• Speaking engagements• Teaching• #Amplify – 100,000 guaranteed re-tweet

impressions per month, no contract required.• Launching Oct 11th – Private Coaching Club• http://getonthemap.us/hello

http://getonthemap.us/hello

My Best Ads

$.38 per click

Spent $13.00

Raised nearly $1,000 for MDA



My Best Ads

$.31 per click



What did you like most about this webinar?

• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com

http://getonthemapfanreviews.com/

What did you not like about this webinar?

• If you’ve got some constructive criticism, email me at

• [email protected]

mailto:[email protected]

Facebook Cheat Sheet


851 x 315

Cover Photo

403 x 403Regular

Wall Photo

160 x 160Profile Photo

843 x 403Expanded

Wall Photo

111 x 74Apps Tabs

100 x 72Marketplace

Ads


Thank You



10 steps facebook marketing sept 2012

Technology

Transcript of 10 steps facebook marketing sept 2012