“Hazel”Improvement suggestions from the marketing team

1. About “Hazel” 2. S.W.O.T. analysis 3. Smine 4. New business outline 5. Mission statement 6. New top product 7. Smine: my smile, smile mine 8. Advertisement

Content overview

- Leading position for more than 50 years- Main markets: US, Western Europe, South

America- Serious problems: annual sales growth of

less than 1.5%- Door-to-door sales

1. About “Hazel”

Global sales

Global sales cosmetics, fragrances and toiletries

93% Deparment stores, super-markets and other retail out-lets7%, Direct sales

Hazel’s percentage of company sales by key sectors

Hazel's percentage of company sales by key sectors

Sun care Skin careFragrances Men grooming

productsColour cosmetics Hair careDeodorants Bath and shower

products

Hazel’s net sales by geographical region

Hazel's net sales by geographical region

Asia PacificEuropeSouth-AmericaNorth-America

Strenghts:- high recognition value- broad product range

Weaknesses: - focus only on adults and older people- old-fashioned selling method

Opportunities:- expansion of customer base- sales opportunities with anti-ageing products

Threats:- established competition- high costs for R&D, advertisements

2. S.W.O.T. analysis

SmineMy smile, smile mine

3. New Image

•Hazel was slowly dying

•Smine is rapitly expanding

•Global leadership awaits

4. New business outline

Three target groups:- Women- Men- Teenagers Season-bound

products

Internet salesModern advertisements

We offer products which fit the customer needs, are affordable

and offer quality that makes you smile.

5. Mission statement

6. The new top product

Brilliant shine smine

• Three different formulas• Three different looks• One product• All products are there for you

to “smine”!

My smile, smile mine!

See you smilingSmine

My smile, smile mine

8. Advertisement

Brilliant shine smine

Brilliant shine, to

make your skin smile“SMINE

”