HAZEL´S NEW STRATEGY

Mirjam Oosterhuis

Jana Wilmerding

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OVERVIEW SWOT Analysis Strategic new vision

New logo and brand nameNew mission statement

New product Advertisement

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SWOT ANALYSIS Weaknesses:

Too many productsOld-fashioned selling strategyPoor quality products Poor managementPoor brand name

Threats:Shift towards retail stores

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SWOT ANALYSIS Strenghts:

ExperienceOne of the worlds largest companies in

direct salesOperates in many continents / sectors

Opportunities:Growing anti-aging products market Growing teen and pre-teen market Internet sales Retail stores

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STRATEGIC NEW VISION

Global sales cosmetics, fragrances and toiletries $140 billion

Department stores, super-markets and other retail out-lets 93%Direct sales

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STRATEGIC NEW VISION Hazel´s percentage of company

sales by key sectors

Sun careSkin careFragrancesMen´s grooming productsColour cosmeticsHair careDeodorantsBath and shower products

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STRATEGIC NEW VISION

Hazel´s net sales by geographical region

Asia PacificEuropeNorth AmericaSouth America

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STRATEGIC NEW VISION New logo / brand

name

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NEW MISSION STATEMENT Bellezza´s mission is to make people

feel confident and beautiful by providing them with high quality cosmetics.

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NEW PRODUCT Opportunity: teen and pre-teen market Growing and promising market Shower gel

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FEATURES For hair and

body Works as a

fragrance Works as a

make-up remover

Nurtures the skin

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ADVERTISEMENT

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Thank you for your attention