Influencer Marketing
Enabling digital initiatives via purposeful inception, management, adoption and
consumptionof content, information and apps
Marketing enablementBusiness transformation Software engineering and Product development
Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support Content and Digital Marketing Services. Digital Analytics. Event Marketing. Community building
Our ServicesUnderstand. Develop. Communicate
Initiatives to meet your goalsCustomer
Experiences Business Productivity Marketing Effectiveness
Technology-led Innovation
Enterprise ProjectManagement
Office 365 & SharePoint
Mobile, devices & cloud
Applications development
Technology business consultingWeb & Digital
Our Competencies
Rich Media
Digital Commerce
Web Presence
Mobile Firstand Multichannel
People Analytics
Enterprise Apps
Interactive Intranets
Project and Work Collaboration
Marketing Strategy and Execution
Digital and Social Marketing
Content Development
Web Presence
IT Governance and Enterprise Roadmap
Internet of Things
Software Product Engineering
Technology AdoptionProj
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Why are Influencers important?• Influencers are professionals, who have a good reputation and
aura to impact or influence other person’s perspective around any specific domain or technology.
• Influencers have varying scope of influence across various mediums including:• Social networks (LinkedIn, Twitter) • Publications (Books, blogs, media publications)• Public events, and social forums
• Audience under direct or indirect contact with the influencers can easily get influenced towards the brand or product promoted by the influencers, while a negative feedback by the influencer may have an adverse effect on the brand.
Characteristics of effective influencers:
• Consultants• Analysts• Association Leaders• IT and Business Executives• Media Industry Professionals.• Academics
LowInfluence
Moderate Influence
High Influence
Positive Employees / Vendor firms
Employees / Vendor firms
Market leaders
Neutral Casual new readers
Casual professionals / consultants
Analysts
Negative Unsatisfied customers
Competitor technology/ product lovers
Competitor firms
Influencers IdentificationInfluencers mostly include:
• Understand product/services offerings, and identify the key segments to target.• Research for initial list of profiles across analyst reports, articles, forums and various other
sources for identifying domain-specific influencers.• Develop a research framework for capturing all the relevant information, including relevant
attributes for each of the selected profile.• Identify appropriate criteria for categorization of the profiles as believers, haters, neutrals
etc., and also for filtering out irrelevant profiles.• Identify the rating mechanism for raking the profiles based on their attribute values.• Perform detailed research for the selected profiles to fetch details required for ranking the
profiles.• Analyse and create reports based on the information collected.
Methodology
Fig. 1. Ranking of profiles based on defined criteria
Fig 2. Analysis of the top profiles
Sample reports
Mapping the profiles on map enables:• Location based Analysis• Job Profile based Analysis• Activity based Analysis• Sentiment based Analysis
Sample reports - Influencer Mapping
The Advaiya difference
Partnerships – Investment in building partnerships with leading technology firms to enable strategic value for clients via relevant relationships, knowledge, and expertise
Flexibility – Unique model that allows us to work with clients as a vendor, valued partner, and a trusted advisor
Cost effective scaling - Competitive pricing along with the proven ability to provide capacity and scale, and adapt to the needs of our customers
Purpose led – Understanding our customer’s business purposes and goals, and providing relevant services to meet those desired outcomes
Extensive experience - Proven track record for relevant solutions enablement and services IP creation
Technology expertise – Expertise in working on leading edge technologies and unique learning model to quickly gain context
Design – Intrinsic to our all deliverables with focus on usability and esthetics, such that our work products appeal to customers
Process maturity – Our mature processes ensures providing visibility and control, effective and timely execution, and high quality delivered
LOCATIONSREDMOND (US), UDAIPUR AND DUBAI
3 PROJECTSCOMPLETED
1,200+ADVAIYAIS FOUNDED200
5YEARSOF ENTERPRISE IT, CONSULTING AND MARKETING EXPERIENCE
10+CLIENTS45+
What our clients say…“This is the best POC we had ever received…It will be heavily promoted through different Microsoft channels (internal and external) and it is expected to be a major deliverable for the SC team and a showcase for other MS groups.” – Leslie Kitz, Microsoft
“Advaiya is a top-notch company in terms of creativity, delivery, and connection to their customers.” – Dillon Bianchi, President, Uptown Treehouse, Inc.
“I just saw the presentation – it was phenomenal – truly, excellent work within an extremely short time frame.” – VMware
“I recommended Advaiya to do this work, as I have been very pleased with our relationship for many years” – Ira Brown, CEO - Project widgets Inc.
“Advaiya is rare in its combination of superb creative and visual services with deep technical know-how; An A+ in my book” – Erick Watson, CPO - Moodwire
More Testimonials
“Advaiya has been a great partner. They provided excellent design and implementation of two different websites on a short timeline, delivering what we needed on time and on budget. They have been very responsive to all our needs.”– Howard Zeprun, CAO, Trident Capital
Select clientele
ADVAIYA SOLUTIONS, INC.17303 NE 39th Ct., Redmond, WA 98052Phone : +1 (425) 256 3123Fax : +1 (425) 256 3123
ADVAIYA SOLUTIONS PVT LTDG14-17, IT Park, MIA ExtensionUdaipur, India 313002Phone : +91 (294) 305 1100Fax : +91 (294) 305 1300
Contact Us
[email protected]/blog www.advaiya.com
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