Influencer Marketing Inside & OutOCTOBER 11, 2016

Influencer Marketing Is Working

Influencer marketing has become a respected and powerful marketing strategy as: 81 percent of marketers who have used influencer

marketing judged it to be effective, EMarketer reports.

An eMarketer study found brands earned an average of $6.85 for every $1 they spent on influencer marketing. 70% make $2 or more, and 13% make $20 or more

92 percent of people trust recommendations from individuals (even if they don’t know them) over brands, Nielsen.

22% of marketers say influencer marketing is their most cost-effective customer acquisition channel.

75% of marketers use influence marketing. equaling about 14% of budgets.

I would strongly recommend that brands use this powerful marketing strategy. Enjoy this E-Book.

Influencer Marketing Benefits

Expand Your Reach Grow Brand Awareness Improve SEO Build Trust Micro-focus Save Money & Time User Generated Content

What is Influencer Marketing -1?

Influencer marketing is about: Leveraging the influence of key

leaders on the web and fostering relationships with them.

Using those relationships to drive a brand’s message to the mass market.

Instead of marketing directly to the masses, a brand intrigues, motivates, hires and even pays these leaders to promote the brand.

What is Influencer Marketing -2?

Influencer marketing is also about: Influencer marketing may collaborate

with social media marketing and content marketing.

Influencer campaigns can feature social media strategy as influencers are expected to spread the word through their personal social channels.

Many influencer campaigns also have a content marketing strategy and brands either create content for the influencers or they create content themselves.

What is Influencer Marketing --3?

Influencer marketing is used across businesses with top verticals influencer representation range: From 80% in food to 51% in DIY

and 20% in video games (use graphic).

Influencers are leaders who can be in a position: To change attitudes and behaviors

and affect decisions within a certain context.

Socially, influencers have gained audiences by providing trusted and valued content.

What Are Influencer Marketing Strategies -1?

These type of strategies can work for small and larger brands: Organize events with your

influencers Promote giveaways to build

influencer interest Launch new products to retain

your Influencers Recruit influencers with

competitions

What Are Influencer Marketing Strategies - 2?

More strategies include: Encourage collaboration among

your influencers Sponsored posts Social media takeovers Brand ambassadorsYou will learn a lot from these top campaigns from Arby’s, The Gap, Lagavulin Whisky and The Bubble Foundation

Key Components of Influencer Marketing 1

Since influencer marketing is a discipline all its own, you’ll benefit from these seven important components to assure success:1. Qualify that influencer marketing meets

your business objectives -- it works successfully to accomplish objectives such as building awareness, education, SEO authority, sales, trust and user generated content

2. Define your online audience – identify your target and understand who impacts how customers discover, evaluate, decide and buy.

3. Discover the right influencers – find people who produce and share content affecting your business and your buyer’s decision making process.

4. When picking influencers -- select industry relevance, content quality and creator personality rather than influencer popularity. Your brand is the company it keeps.

Key Components of Influencer Marketing 2

Additionally, a brand will benefit from these components: 1. Monitor influencers for

opportunities – listen to you influencers and monitor their content. Know topics they cover, what they share and what questions do their followers ask.

2. Take action and engage – start building a relationship with simple steps (follow, share, link). Get to know them, build trust and plan initiatives that will allow you to collaborate.

3. Measure your results – keep track of relationships you are building and how they translate into results (leads, visits, traffic, sentiment, exposure). This post offers good insights and ideas detailing expected outcomes and results. Key is to learn and iterate.

Key Components of Influencer Marketing 3

You can identify key influencers on your own or through an influencer platform. Here is a good review of top influencer platforms.

Some platforms are not for small businesses, but Intellifluence, Tomoson and Famebit are worth consideration. 

Small brands can benefit especially because influencer marketing can be a cost efficient and powerful strategy for building trust. And because there are different strategies for different businesses.

Most marketers are increasing influencer marketing budgets over the next year, with just 11% maintaining current levels and 10% planning to reduce spending. 

How To Avoid Failure?

There are clearly many benefits to influencer marketing, but you may face challenges. To achieve success, avoid these mistakes:  Having no specific business or marketing

objectives. Impatience in building knowledge and

understanding your audience. Anticipating immediate ROI. Do a poor job of choosing the right

influencers. Concentrating on an influencers’ following vs.

engaged followers. Resisting a sustaining campaign and only

tapping in to influencers when you need them.

Your campaign lacked relevance resonance and even reach.

Influencer Marketing, Why Wait?

Expand Your Reach Grow Brand Awareness Improve SEO Build Trust Saves Time & Money Micro focus User Generated Content

Influencer Marketing Insights & Ideas

Shane Barker Future of Influencer Marketing Traacker Influencer Marketing Framework Contently Why Influencer Marketing works Convince and Convert Influencer Marketing Huge Returns Sideqik 10 Benefits Of Influencer Marketing Social Media Today State Of Influencer Marketing Infographic 11 Essential Stats For Influencer Marketing 2016

Want to talk influencer marketing

Kevin.donnellon@macalicomm.com312.560.8065