byBalaji

AbiramiDhivakar

ManikandanSaravanakumar

Shaik Reyasudeen

What is Purple Cow ?? Why Purple Cow ??? Stop advertising and start innovating Big companies scared companies Geffen Moore’s “Crossing the Chasm” Idea virus Challenges

THE NEW “P”

THE DEATH OF TV – INDUSTRIAL

COMPLEX TV commercials are the most effective selling medium ever devised.

Television enabled mass marketing of a product.

TV industry is fading along with other print media.

Millions are spent to revive TV ads, but the game rules have changed.

The old rule : Create safe, ordinary products and combine them with great marketing.

The new rule : Create remarkable products that the right people seek out.

A brand (or a new product offering) is nothing more than an idea

Idea viruses – Ideas that spreads

Sneezers – Key Spreading agents of idea viruses

IDEA THAT SPREADS, WINS

LEVERAGE THE SNEEZERS

Find the Right Sneezers

Early Adopters influence the rest of the curve

THE PROBLEM WITH THE COW

Being safe is risky

Boring always leads to failure

Mass Marketing Mass Products

KRISPY KREME’S Secret Recipe

Boring Products

Scary

Budget

THE BENEFITS OF BEING THE COW

Opposite of “Remarkable” is very good.

Remarkable ProductMilk the Cow for everything it’s worthInvent a new Purple Cow

Satisfy existing customer base with remarkable product

CURAD : Cutting into Bandage Market

Go for the Edges Coffee Day and Virgin Airlines

A script for the sneezers to use when they talk with their friends.

Tiffany’s Blue Box

THE PROCESS AND THE PLAN

Get Permission from the people you impressed the first time.

Work with Sneezers

Productize your

services, servicize

your products.

Reinvest. Do it again.

THE MAGIC CYCLE OF THE COW

Think Small

Stay Open

Explore the limits

Unconventional Attitude

HOW TO RAISE A PURPLE COW

Think Different – Be Different – Be Remarkable

1REMARKABLE

2UNIQUE

3DIFFERENT

SUMMARY