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PROFESSIONAL TOURISMORGANIZATION
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Professional Organizations wereestablished to bridge the gapbetween government and theindustry. By working together, they
promote a favorable tourism climate.
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DIFFERENT
PROFESSIONALORGANIZATIONS
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The United States Travel Data Center(USTDC)
USTDC is an independent,nonprofit, and educational
organization which aims to improvethe range and quality of statisticaldata describing travel and tourism.
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Travel Industry Association of America(TIAA)
TIAA is a nonprofit association ofcompanies and government organizations whichwas formed to promote travel within the UnitedStates.
The objective or the organization is todevelop and implement programs that benefitthe travel supplier consumer.
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The programs of TIAA are classified in thefollowing categories:
Marketing facilitation-promotes and facilitatestravel to and within the United States through thespecial promotions and travel marts.
Tourism Research-works with United StatesTravel and Tourism Administration(USTTA) and the
US Travel Date Center in order to promote andunderstanding of the economic and social well-being of the nationas a result of travel.
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Governmental Affairs- active in legislationissues in an effort to represent views of thetravel industry. It assists the government in the
development of tourism programs, policies, andlegislation.
Educational Programs-provides acommunication network for travel-relatedinformation for educational purposes.
Travel Promotion-encourages and promotesreciprocal travel between nations and acts as awatch dog on programs that would restricttravel.
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Travel and Tourism ResearchAssociation (TRRA)
TTRA is concerned with travel research,specifically in improving the quality andeffectiveness of research in the travel industry.
The association aims to maintain currentcommunication in travel research developmentand methodology occurring in the field. It isconcerned with the teaching of tourism and has
established communication procedures tosupport education.
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American Society of Travel Agents(ASTA)
ASTA is one of the largest travel associationin the United States. It includes agencies and tour
operators in the United States and Canada. ASTAis subdivided into eleven areas. Among itspublications are: ASTA Travel News, ASTA Notes,Convention Daily Newspapers, ASTA Rosters,
ASTA Travel Correspondence Course.
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Universal Federation of Travel AgentsAssociation (UFTAA)
UFFTA objectives:
acts as a negotiating body for the variousbranches of tourism and travel industries on
behalf of travel agentsGive professional and technical advice andassistance to travel agencies on world economyand tourism
Improve prestige and public recognition oftravel agents.
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World Association for ProfessionalTraining in Tourism (WAPTT)
The World Association for ProfessionalTraining in Tourism is concerned with vocational
training.
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Council on Hotel, Restaurant, andInstitutional Education (CHRIE)
CHRIE is a nonprofit association forschools, colleges and universities offering
programs in hotel and restaurant management,food service management and culinary arts.
CHRIE works to foster the internationaladvancement of teaching, training, learning,
research and practice in the field of hospitalityand tourism.
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Association of Travel MarketingExecutive (ATME)
ATME is a nonprofit research andeducational organization of individual travel
marketing executives.ATME aims to assist travel marketing
executives toward greater personalachievement, success and satisfaction.
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The members of ATME are professionals inan executive or managerial capacity in workthat is primarily but not exclusively related tomarketing, a travel product or service. A personwho involved in creating, developing, orpromoting travel or travel products qualifies to
be a member.
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ATME activities include:
Monthly newsletters to and for its membersentitled Travel and Tourism ExecutivesNewsletter.
Special Reports on travel marketing
Encouragement and assistance in developingand promoting regional group chapters andmeeting throughout the world.
Seminars and workshops of timely interest toATME affiliates.
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Annual Registry or Registered Travelmarketing Professionals and Associates.
Possible election to fellow Status
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ATME affiliate classifications include:
Registered travel and marketing professional- acareer travel marketing executive. He is entitledto all rights and privileges of association andaffiliation.
Travel marketing associate-students, suppliersand others wishing to participate in ATMEprograms but do not meet these requirements for
registered professionals may become anassociate of ATME.
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Fellow-to qualify as fellow, an individual
must have been a registered travelmarketing professional
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The Society of Travel and Tourism
Educators (SOTTE)
SOTTE was founded in 1980. Its originalmembers were only fifteen. At present, thereare 300 members representing all levels oftravel and tourism educators.
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SOTTE aims to:
Increase professional knowledge through theinteraction with all levels of travel and tourismeducators
Develop a network of peers with whom the
members can learn and grow.Share ideas, strategies, and research with theother members.
Promote closer working relationship betweeneducators and the industry.
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Organize meetings and conferences in whichtravel and tourism educators and industryexecutives will discuss the education andtraining needs of the industry.
Publish newsletter with the latest informationon educational issues , opportunities, and
resources. Promote the image and understanding of
travel and tourism education within thelarger arenas of the industry and the
academic world.
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The members are classified into the followingcategories:
Active members-educators who are activelyengaged in teaching courses or doing researchin travel and tourism in certificate of degree-
granting institutions.Associate members-non-educators who areactively engaged in the travel and tourismindustry s officers or employees oforganizations whose principal function is thepromotion and development of travel andtourism and who are interested in enhancing
the quality of travel and tourism education.
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Corporate members-organizations orinstitutions which are directly involved in theeducation of travel and tourism students orwhich employ graduates such as programs.
Student member-students currently enrolled
in certificate or degree granting programs intravel and tourism education.
Allied members-organizations, other than aneducational enhancing travel and tourismeducation.
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