IT IS TO LAUNCH. . · PDF fileNational Tourism Professional Board Indonesia, Web Tourism...

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Alyssa Media Cipta, All Rights Reserved

IT IS TO LAUNCH.

DON’T COMPROMISE

AlyssaMediaCipta. Assist With Personal Touch

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TABLEOFCONTENTS

1. THEACTIVITY1.1. IntroductionAlyssaMediaCipta1.2. WebsiteDesignandDevelop1.3. SEOFocus

2. DIGITALMARKETING

2.1. DetailTarget

3. BUDGETPLAN3.1. DomainHosting3.2. WebDesign3.3. DigitalMarketing

4. WHATWEDO

4.1. WebDesign4.2. DigitalMarketing

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1.1. IntroductiontoAlyssamediaCiptaWhyAlyssaMediaCipta?Alyssa Cipta Media is a complete team, whichconsists of graphic design, programmer,photgrapher, which strives to provide the bestworkinmeetingcustomersatisfaction

• ExperiencedProfessionals

The Alyssa Media Cipta website team fromprofessionals each with more than three yearsofwebdesignexperience.

• CustomerService

Alyssa Media Cipta website maintenanceexperts are friendly, courteous, and mostimportantly, responsive to your webmaintenanceneeds.Theywillalwaysprovideanestimateof thenumberofhours it should taketo do the job and notify you by telephone oremail upon completion ( website MaintenanceAgreementwithothercontract)1.2. WebsiteDesignandDevelop

WhatisincludedintheWebsitedevelopingis:1. Graphics &Animation Updates –adding, editing andsizingofanypictures/animations to theexistingwebsitewhichdoesnotfallunderthe

scope of the layout or actual design ofexistingwebsite.2. Website Content Updates – adding,editingand/orremovinganytextorcopyonthe existing site including any articles,reports, contact informationandproductorservicedescription.

3. Script / Program Updates – Createapplication under web, like reservationonline,connecteddatabasewiththirdparty.WebpackagesofferedtohavebasicfeaturesthatfacilitatetheupdatingpromisestohaveaProfessionalportalbecauseitisequippedwithfeaturessuchas:1.SupportURLsearchenginefriendly(SEO)2.ContentAdministrationSupport3.Supportmulti-useradministration4.Menucustomization5.SpeedAccess.

1.3. SEOFocusAsanintegralpartofthewebsiteproject,we

will implementa complete initial searchengineoptimization, or SEO, strategy, which includesthe initialkeywordresearch– includinganalysisofcompetitorsandinputfromyou,tocreateanoverallSEOstrategy foryourhotel.Baseduponthis researchwewill implement fullyoptimizedon-page content together with all appropriateSEO elements such as page titles, HTMLheadings, URLs, internal linking, meta-tags andmedia „alt‟ tags. As part of the process wemonitor “organic”page rankingsacross thekeysearchengines.Optimal rankingperformance is

achieved by ongoing content analysis,

1. THE ACTIVITY

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optimizationandimprovingthelinkingprofileofyoursite.Once the website is deployed, we will beginmonitoring “organic” page rankings across allmajor search engines. Ongoing rankingimprovement will be achieved by furthercontent analysis and optimization, expandinglinks and developing more anchor text linkswithinyoursite.As a standard deliverable of SEO we will alsointegrateGoogleAnalyticsintothewebsite.Therobustanalyticssoftwareallowsyoutosliceanddice traffic data in a multitude of ways. While

the data can be interpreted in ways that canseemlimitless,afewpracticalexamplesofdata

analysis can include measuring trafficcontributions from non-branded keywords aswell as total revenues generated from searchenginetraffic.In addition to having access to Google‟s real-time analytics software, we will also generate“push”reportsthatwillbeemailedtoyouonamonthlybasis.Thepushemailwillincludealltheroll up data that is important to your businessandhelpsyoumakesmartmarketingdecisions.

In addition to having access to Google‟s real-time analytics software, we will also generate“push”reportsthatwillbeemailedtoyouonamonthlybasis.Thepushemailwill includeallofthe roll up data that is important to yourbusiness to help you make smart marketingdecisions.

We will also provide customized quarterlyreporting showing a competitive set rankinganalysis and progress towards your ongoingstrategy goals.Wewillmake recommendationsto improve your ranking as appropriate andimplement those recommendations (technicaland content updates). In addition we willoptimize your Google Places and Bing Locallistings and provide you with a linkingassessment strategy document to help youimplementalinkingstrategy.

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SearchEngineOptimization

• InitialSEOresearchandanalysis,creationofstrategy,andimplementation• Real-timeWebAnalytics• ThirdmonthlySEOReporting

UpgradetoQuarterlyOnSiteSearch EngineOptimization–InadditiontothedeliverablesforAnnualOnSiteSEO,thefollowingareincluded:

• Placement(andoptimization)onGooglePlacesandBingLocal,ifapplicable• Quarterlyreportingincludingcompetitivesetrankinganalysisandongoing• Quarterly monitoring and re-optimization/refresh to ensure best ranking position, as

appropriate• Linkingassessmentstrategydocument

Copywriting and Search Engine (SEO) Planning Phase – This Phase runs in parallel with theDesignPhaseandtheBuildPhase.Basedonclient’sanswerstotheSEO-relatedquestionsintheWelcome Kit / Questionnaire and discussions in the Kickoff Meeting, AMC will research themarketandkeywordstooptimizetheSEOonyoursite.Thecopywillthenbeeditedusingthosekeywords. (NOTE: Upon live launch of the site, AMC’s SEOAnalystwill perform the final SEOsetupandensurethesitemapissetupwithsearchengines.)Deliverables:

• SEOStrategydocument–illustratescurrentSEOrankingsandrecommendskeywordsforoptimizingeachpage

• CompletedCopyGuide• SEOoptimizedcopy

ClientResponsibilities:

• AddcopytotheblankCopyGuideprovidebyAMC.• ApprovecompletedcopyintheCopyGuidedocument

BuildPhase–BasedontheapprovedSiteMap,designconcepts,andotherinformationgatheredduring prior phases, AMCwill build the site front-end framework and perform developer unittesting.MetaDatawillbesetuponeachpageforSEOpurposes.

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• ForMaintenancewebandSEOdiscussionwithdifferentcontract• Paymentfirstmonthstartwhencontractsign• Draftcontractwillbesendiftheproposalapproved• Accomodationandmealbyclient• Paymenteverymonth,withduedateaftercontractsign

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and

if we dont catch up, we’re in trouble.”

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DigitalMarketingCampaigndetail:FBFanspageToaddcustomerwithourmarketingtargetwith/FBFanspagePromoteproductwithInstagramTargetcustomer : AdsproductandWebsiteBrandingwithtargetingaudience,aroundof4500audienceNewslettersTargetcustomer : 6000until10000mailAutomaticallysearchkeywordwithsimilarcontentourproduct,andpromoourproduct(withlocation,keyword)GoogleSEOTargetcustomer : PageonewithcustomkeywordSimilarkeywordtowebsiteReportAnalyticReportingWebactivitytoanalyzeandreachpotentialtarget93percentofpeopleactiveonlinefullyexpectcompaniestobepresentinsocialspacesandbewillingtohaveaconversationwiththem.However,ascompaniesandorganizationsfeeltheirwaywiththisnewmediumtherehavebeensomehigh-profilemisstepsinthefieldofonlinePRandsocialmediaandit`svitalthateveryPRagencyandin-housepractitionerlearnthenewrulesofonlinePRsothattheycancorrectlyinvolvetheirclientsandcompaniesintheonlineconversationandbeabletomeasurethesuccessofthesesocialmediaactivities.

2. DIGITAL MARKETING

Social Media Promotion, Brand Image

“Howdoyouknowifyou'redoingitright?Asocialmediaauditreviewsyourcurrentactionsandhighlights

opportunitiesandpossiblepitfalls.Areyoutakingadvantageofthenew

featuresavailableinFacebook?Areyouremployeesreallyengagingin

conversationsoraretheyusingsocialmediaasabroadcastchannel?Everybusinessneedstotakea

strategicapproachtoincorporatingsocialmediaintotheirPRand

marketingplans.DoyouhaveaTwitterfeedandaFacebookpage,butyou'renotquitesurewhattodowith

them,orhowtomeasureyourresults?”

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Ourteamofdedicatedengineers,marketers,designers,productspecialistsandcustomerserviceprofessionalsworkstirelesslyforourcustomers.TeamSproutalsoboastsaquirkyandculturallydiversecombinationofpersonalcharacteristicsandinterests.Weuse“natural”tools(socialmediamanagement),toincreaseandpromoteclienthotelproduct.Createbacklink,increasefollowerclientintwitter,strategichowtomakebrandimagewithsocialmedialiketwitter,facebook,instagramandetc.

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“We want to know what consumers are looking for, what their values are, and how can we meet their

needs. It’s not just about Big Data; it’s about translating that into the truth.”

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3.1DomainHosting:PriceDomainHosting : Rp.3,500,000/yearsSpace : UnlimitedDescription : Includedomainregistration- Minimumpayment6month- Unlimitedemailservice,freesettingemail,USDallasServer- Passwordforcpanel

3.2WebDesignPriceDomainHosting : Rp.45,000,000Services : Unlimitedpage,responsive,backendadministratorw/CMSDescription : - Googleregistration,SEO(SearchEngineOptimized)standard- Reportinganalyticwebsitefreeforthreemonth- Keywordwebsite

3.2DigitalMarketingPriceDomainHosting : Rp.8,500,000/monthServices : Unlimitedpage,responsive,backendadministratorw/CMSDescription : - Googleregistration,SEOreportingandanalyst,GoogleBusiness- SocialMediapromotion(FBFanspage,Instagram)- Newsletter- VideoBlogging

3. BUDGET PLAN

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WebDesignandDigitalMarketing

ProjectName:SebastianGunawan,FashionDesignerWebDesign

ProjectName:JogloGroup,Properti,HotelandRestaurantWebDesign

ProjectName:PuspamayaHotel,HotelWebsiteWebDesign

ProjectName:ParagonbizHotelKarawaci,HotelWebsiteWebDesignDigitalMarketing

ProjectName:WikiWikiWok,WIKARealty,FoodCourtWebDesignDigitalMarketing

4. WHAT WE DO

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ProjectName:KLUBTAMANSARI,WIKARealty,SportClubWebDesignDigitalMarketing

ProjectName:PTAPMS,DistributorOilMobil1inKalimantanWebDesignDigitalMarketing

ProjectName:ADITYAMANSION,ApartmentWebsiteWebDesignDigitalMarketing

ProjectName:CRECOCONSULTING,FinanceConsultantWebDesignDigitalMarketing

ProjectName:NationalTourismProfessionalBoardIndonesia,WebTourismIndonesiaWebDesignDigitalMarketing

ProjectName:EASTCBD,BusinessDistrictWebsiteWebDesign

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ProjectName:SAMALICATERING,CateringWebsiteWebDesign

ProjectName:MABAIndonesia,PropertyCompanyWebDesign

ProjectName:NIFARROPARK,ApartmentWebsiteWebDesign

ProjectName:YKKPUSRI,OrganizationWebsiteWebDesignDigitalMarketing

ProjectName:LSPPARIWISATA,TrainingforTourismWebDesignDigitalMarketing

ProjectName:NYLANDHOTELBandung,HotelWebsiteWebDesign

IT IS TO LAUNCH. . · PDF fileNational Tourism Professional Board Indonesia, Web Tourism...

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