OpenLearn, OpenLearn, JaJa
By Kereen Tatham-MayeETEC522
Teachers connection...Our Mission...
AgendaAgendaICT Challenge for Jamaican Teachers...OpenLearn Ja Opportunities...
Learning Community Market Overview...OpenLearn Ja Management Team...
Business Life Cycle..
Ownership and License...
Financial Overview...
Venture Proposition Reflection...
Business Model...
OpenLearn Ja Product...
ICT Challenge for Jamaican ICT Challenge for Jamaican Teachers...Teachers...
Teachers connection...Our Mission...
Instructional Technology Integration
Sharing and collaboration
among Teachers
Deploy e-learning platform
Enhanced teacher access to
information
Instructional Technology Certification
Simplified research process
Teachers connection...Our Mission...
OpenLearn Ja’s OpportunityOpenLearn Ja’s OpportunityIndustry Needs: (Increased enrolment, infrastructure and access)
-Growth in teacher enrolment in OpenLearn, Ja courses...-Ministry of Education’s national teacher/laptop policy is on the rise... -Increased Internet usage among Jamaican teachers...
Communication, collaboration and interest:
-Increased coverage for broadband across the island...-Increased communication through the Internet by Jamaican Teachers-High interest level of teachers for online professional development training and certification...
OpenLearn Ja Product...OpenLearn Ja Product...
Teachers connection...Our Mission...
Certified facilitators
Over 50 curriculu
m courses
Local and internatio
nal certificati
on
Empowered teachers (easy-to-
access tools)
Online Professional Developmen
t
Boost opportunity
for innovation
Promote technolog
y integratio
n
Reduce paper
work for teachers
Simplified sharing of resources
Meeting teachers’
digital needs
Teachers connection...Our Mission...
OpenLearn OpenLearn Benefits...Benefits... ISTE
Certification...
Easy Content Management...
Global connection...
Lifelong Learning...
Unified communication...
E-learning platform...
Eliminates travelling
Up-to-date learning
resources...
OpenLearn Ja’s secret OpenLearn Ja’s secret sauce...sauce...
Teachers connection...Our Mission...
Teachers connection...Our Mission...
Online Learning Community Market Overview
Mark
et
Valu
e $
m
Software, Hardware, and Services Market Size For Software, Hardware, and Services Market Size For Education (Education (Source: IDCSource: IDC))
Management TeamManagement Team
Teachers connection...Our Mission...
Andrew Brown (HBSc.)
Richard Bernard
Kereen Tatham-Maye (PHd.)
Teachers connection...Our Mission...
Partners/Associates...Partners/Associates...
The Ministry of Education and Culture, Jamaica...
Caribbean Knowledge Learning Network (CKLN)...
Jamaica Collaborative Universal Technology Education...
Bethlehem Moravian College, Jamaica
International Society for Technology in Education (ISTE)...
Ownership and LicenseOwnership and License
Teachers connection...Our Mission...
Currently: use Moodle
LMS Open Source
-No license fee...
Teachers connection...Our Mission...
Business Model...Business Model...Branding
“A brand is not just a promise...It’s an expectation – A theme that a company rallies behind” Jonathan Schwartz (CEO – Sun Microsystems)
Our teachers expect worldclass professional development training and certification...This is OpenLearn Ja’s guiding light...
Subscription-pricing-model
This ensures a constant revenue stream for OpenLearn Ja...
Advertising
1.To create awareness, customer interest and desire...2.To maintain/ build OpenLearn’s brand loyalty among Jamaican teachers..
Teachers connection...Our Mission...
Sample OpenLearn Sample OpenLearn Deployment (Basic)Deployment (Basic)
Teachers connection...Our Mission...
FinancialFinancial OverviewOverview
Teachers connection...Our Mission...
Financial OverviewFinancial Overview
Teachers connection...Our Mission...
Financial Requirement...Financial Requirement...
Proforma Budget
1. Design and Development2. Delivery with new proprietary Delivery System3. Administration and Maintenance
Total
$150,000$80,000
$20,000
$200,000
Financial Financial Expectations...Expectations...
Teachers connection...Our Mission...
Estimated Revenue $220,000
Estimated Expense $120,000
Estimated Income $100,000
Estimated Revenue $180,000
Estimated Expense $100,000
Estimated Income $80,000
Profit and Loss for the first year
Profit and Loss for the second year
Teachers connection...Our Mission...
Learning Community Business Learning Community Business Life Cycle...Life Cycle...
OpenLearn Ja
Teachers connection...Our Mission...
Exit StrategyExit StrategyFormal Written succession
plan...
Teachers connection...Our Mission...
Venture Proposition Venture Proposition Reflection...Reflection...
Strengths:1.There is already a market for our product, as we have been in business since 2007...2.Our team has shown their capability of running a business so far...3.The business is already profitable4.We have first hand knowledge of the problems in our business...
Weakness:1. New tax measures on computers and telecommunication system might impact on Internet use and computer ownership...
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