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OpenLearn,OpenLearn,

JaJa

By Kereen Tatham-Maye

ETEC522

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Teachers connection...OurMission...

AgendaAgenda

ICT Challenge for Jamaican

Teachers...

OpenLearn Ja Opportunities...

Learning Community MarketOverview...

OpenLearn Ja Management Team...

Business Life Cycle..

Ownership and License...

Financial Overview...

Venture Proposition Reflection...

Business Model...

OpenLearn Ja Product...

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ICT Challenge for JamaicanICT Challenge for Jamaican

Teachers...Teachers...

Teachers connection...OurMission...

InstructionalTechnologyIntegration

Sharing andcollaboration

among Teachers

Deploy e-learningplatform

Enhanced teacheraccess to

information

InstructionalTechnologyCertification

Simplified researchprocess

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Teachers connection...OurMission...

OpenLearn Jas OpportunityOpenLearn Jas OpportunityIndustry Needs: (Increased enrolment,infrastructure and access)

-Growth in teacher enrolment in OpenLearn, Jacourses...-Ministry of Educations national teacher/laptop policy

is on the rise...-Increased Internet usage among Jamaican teachers...

Communication, collaboration and interest:

-Increased coverage for broadband across the island...-Increased communication through the Internet by JamaicanTeachers-High interest level of teachers for online professionaldevelopment training and certification...

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OpenLearn Ja Product...OpenLearn Ja Product...

Teachers connection...OurMission...

Certifiedfacilitators

Over 50

curriculum courses

Local andinternatio

nalcertificati

on

Empowered

teachers(easy-to-access tools)

OnlineProfessionalDevelopmen

t

Boostopportunity

forinnovation

Promotetechnolog

yintegratio

n

Reducepaper

work forteachers

Simplifiedsharing ofresources

Meetingteachers

digitalneeds

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Teachers connection...Our Mission...

OpenLearnOpenLearn

Benefits...Benefits... ISTECertification...

Easy ContentManagement...

Globalconnection...

LifelongLearning...

Unifiedcommunication...

E-learningplatform...

Eliminatestravelling

Up-to-datelearning

resources...

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OpenLearn Jas secretOpenLearn Jas secret

sauce...sauce...

Teachers connection...OurMission...

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Online Learning Community MarketOverview

MarketValue$m

Software, Hardware, and Services Market Size ForSoftware, Hardware, and Services Market Size For

Education (Education (Source: IDCSource: IDC))

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Management TeamManagement Team

Teachers connection...OurMission...

Andrew Brown (HBSc.)

Richard Bernard

Kereen Tatham-Maye (PHd.)

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Teachers connection...OurMission...

Partners/Associates...Partners/Associates...

The Ministry of Education and Culture, Jamaica...

Caribbean Knowledge Learning Network (CKLN)...

Jamaica Collaborative Universal Technology Education...

Bethlehem Moravian College, Jamaica

International Society for Technology in Education (ISTE)...

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Ownership and LicenseOwnership and License

Teachers connection...OurMission...

Currently:use Moodle

LMS Open Source

-No licensefee...

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Teachers connection...OurMission...

Business Model...Business Model...Branding

A brand is not just a promise...Its an expectation A themethat a company rallies behind Jonathan Schwartz (CEO SunMicrosystems)

Our teachers expect worldclass professional developmenttraining and certification...This is OpenLearn Jas guiding

light...

Subscription-pricing-model

This ensures a constant revenue stream for OpenLearn Ja...

Advertising

1.To create awareness, customer interest and desire...2.To maintain/ build OpenLearns brand loyalty among

Jamaican teachers..

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Sample OpenLearnSample OpenLearn

Deployment (Basic)Deployment (Basic)

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Teachers connection...OurMission...

nanc ananc a OverviewOverview

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Teachers connection...OurMission...

Financial OverviewFinancial Overview

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Financial Requirement...Financial Requirement...

Proforma Budget

1. Design andDevelopment2. Delivery with new

proprietary DeliverySystem3. Administration andMaintenance

Total

$150,000$80,000

$20,000

$200,000

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FinancialFinancial

Expectations...Expectations...

Teachers connection...OurMission...

Estimated Revenue $220,000

Estimated Expense $120,000

Estimated Income $100,000

Estimated Revenue $180,000

Estimated Expense $100,000

Estimated Income $80,000

Profit and Loss for the first year

Profit and Loss for the second year

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Teachers connection...OurMission...

Learning Community BusinessLearning Community Business

Life Cycle...Life Cycle...

OpenLearn Ja

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Exit StrategyExit Strategy

Formal Written successionplan...

i i

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Teachers connection...OurMission...

Venture PropositionVenture Proposition

Reflection...Reflection...Strengths:1.There is already a market for our product, aswe have been in business since 2007...2.Our team has shown their capability ofrunning a business so far...3.The business is already profitable

4.We have first hand knowledge of the problemsin our business...

Weakness:1. New tax measures on computers andtelecommunication system might impact onInternet use and computer ownership...