How To Pitch To A Venture Capitalist
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Transcript of How To Pitch To A Venture Capitalist
How to Pitch to a Venture Capitalist26 May 2011
• What is a Pitch?• Funding sources• Venture Capital• How to Pitch?• What to Pitch?• Conclusion
Contents
What is a Pitch?
• Clear, concise story of an exciting business; and
• All but selling your business idea.
Funding Sources
LeveragingOr
Other forms of financing
EquitySize, tenure and nature of project
Venture Capital
• Risk capital;• Investment amount from
$500,000 to $5 mil;• Second to third stage of
funding (3 -7 years);• Higher than normal return;
and• Management hand holding.
• Fundability vs Viability•Business Plan• Find the right VC •The 10/20/30 pitching
rule
How to Pitch?
What to Pitch?
• Value proposition and position in the value network
• Business model• Technology roadmap• Market and growth
strategy• Financial and valuation• Funding and utilisation• Exit strategy• Management
Value proposition
What to Pitch?
Position in the value network
Business modelWhat to Pitch?
Technology roadmap
What to Pitch?
Market and growth strategyWhat to Pitch?
Financial and valuation
• Historical - revenue, profitability and cash? • forecast & projections (trend alignment or
setter?)
• Valuation ???
What to Pitch?
Funding and utilisation
• How much is enough?
• How is it being used?
What to Pitch?
Exit strategy
• IPO?• Trade sale?• Buyback?
What to Pitch?
Management
• Honesty & Integrity• Expertise / Focus• Experience• Motivation• Commitment• High level of energy
What to Pitch?
Pitch Success = $$$• Attract• Interest• Desire• Action
Conclusion