Day. IGNITE. Namics. From content-centric to user-centric.

Dr. Sven Niedner. CTO. November 2010

Namics.

Another one bites the dust.

IGNITE. Key Note. Virtual is the new reality.

Day. Ignite. User Centric. Namics.

Namics.

The Internet is dead. Long live the Internet!

IGNITE. Key Note. Virtual is the new reality.

Day. Ignite. User Centric.

Namics.

IGNITE. Key Note. Virtual is the new reality.

How real is the social network?

Day. Ignite. User Centric.

Namics.

IGNITE. Key Note. Virtual is the new reality.

Here be dragons.

Day. Ignite. User Centric.

Namics.

Always on.

IGNITE. Key Note. Virtual is the new reality.

Day. Ignite. User Centric.

Namics.

IGNITE. Key Note. Virtual is the new reality.

You are not alone.

http://nmap.org/favicon/

Day. Ignite. User Centric.

Namics.

IGNITE. Key Note. Virtual is the new reality.

Namics.

This could not happen to you, right?

IGNITE. Key Note. Virtual is the new reality.

Cartoon from http://xkcd.com

Day. Ignite. User Centric.

Namics.

Customer expectation meets corporate vision.

IGNITE. Key Note. Virtual is the new reality.

Social

Individual

Mobile

Marketing

Brand

Sales

Day. Ignite. User Centric.

Namics.

Overall consistency.

IGNITE. Key Note. Virtual is the new reality.

Social

Individual

Mobile

Marketing

Brand

Sales

Day. Ignite. User Centric.

Namics.

The customer journey.

IGNITE. Key Note. Virtual is the new reality.

Corp. Website

Retail store

Rating portal

Online Shop

Customer service

Mobile

Day. Ignite. User Centric.

Namics.

CMS

This is where we come from.

IGNITE. Key Note. Virtual is the new reality.

Content

Day. Ignite. User Centric.

Namics.

New user interfaces.

IGNITE. Key Note. Virtual is the new reality.

Content

NEW NEW

Day. Ignite. User Centric.

Namics.

Integrate social media.

IGNITE. Key Note. Virtual is the new reality.

Content Usergen. Content

NEW

Day. Ignite. User Centric.

Namics.

Know your customer.

IGNITE. Key Note. Virtual is the new reality.

Content

Customer

Usergen. Content

NEW

Day. Ignite. User Centric.

Namics.

Enable „window shopping“.

IGNITE. Key Note. Virtual is the new reality.

Content

Customer

Product Usergen. Content

NEW

Day. Ignite. User Centric.

Namics.

Manage complexity and dependencies.

IGNITE. Key Note. Virtual is the new reality.

Content

Customer

Product Usergen. Content

Management Processes Business Processes

Day. Ignite. User Centric.

Namics.

The future of the CMS.

IGNITE. Key Note. Virtual is the new reality.

Content consolidation

Mobile platforms

Product information

Commerce integration

Social im-/ export

Personalized content

Day. Ignite. User Centric.

Namics.

Three major challenges.

à  New dependencies and stakeholders §  Ensure business alignment §  Integrate concept and design skills

à  Integration with Business Processes

§  Think end-to-end §  Ensure reliability and security

à  Increasing complexity

§  Actively manage your architecture §  Plan for a re-implementation every 5

years

IGNITE. Key Note. Virtual is the new reality.

Day. Ignite. User Centric.

Namics.

How to do it.

IGNITE. Key Note. Virtual is the new reality.

11/11/10 21

Design

Consulting

Technology Project Management

Day. Ignite. User Centric.

We are Namics. Thank you for your attention.