Phonak: Two target groups, various needs – one solution: Patrick Frei, Namics

Day. Ignite. Phonak. Namics.

Patrick Frei. Principal Project Manager.

14th October 2009

Namics.

Agenda.

! Journey overview

!  Information architecture and Design Impressions

! Architecture overview

"  Architecture blueprint

"  Architecture benefits

! Outlook

11/17/09 Analyze. Design. Deliver. 2

Namics.

Journey Overview.

11/17/09 3 Analyze. Design. Deliver.

Namics.

Personas User Stories IA Wireframes Persona Prototype

eService Architecture " System " Data " Integration " Infrastructure " Security

CMS " Templates " Components " B2B/B2C " MSM " Multilanguage

Interviews Scenarios

Target groups Strategic options SWOT analysis Strategic goals

Seamless interaction, communication without limits, life without compromise, LIFE IS ON

Management Overview


eStore CI/CD Rebranding

Online Strategy

B2B/B2C Conception eServices B2B/B2C

PIM " Product Catalogue " Back-to-front SAP integration " Front-to-back SAP integration " eStore basket " Spring

MAM " Celum " Hybris MAM integration

eServices " Front-end in CQ5 " Java (Spring) based service oriented integration layer " SAP integration "  Front-to-back / Back-to-front "  Synch / Asynch

CMS "  International B2B / B2C presence

Namics.

Information Architecture and Design Impressions.


Namics.

B2C Portal B2B Portal

A clear information architecture for B2B and B2C was defined and implemented.

Information Architecture


"  Order Overview

"  Document Center

"  User Management

"  Address Management

"  Warranty Lookup

eServices – CUG eStore – CUG Public B2B Public B2C

"  Product Catalogue

"  Shopping Cart

"  Checkout

"  Products

"  Professional Tools

"  Pediatric

"  Library

"  Support

"  Events

"  Business

"  Hearing and Hearing Loss

"  Counseling and Products

"  Usage and Support

Namics.

eStore.

Design impressions


Namics.

eServices.

Design impressions


Namics.

Public B2B.

Design impressions.


Namics.

Public B2C.

Design impressions


Namics.

Architecture Overview.


Namics.

Architecture Blueprint.

Architecture Overview


Namics.

Architecture Benefits (1/2). !  Multi-Brand

!  Multi-Site

"  B2B

"  B2C

!  Global

"  20 Countries

!  Multi-Language

"  14 Languages

!  Closed User Group

!  High Availability

!  High Scalability

Architecture Overview


Namics.

Architecture Benefits (2/2).

! Front-end configuration by drag & drop

! True and seamless front-end application integration

!  International roll-out with the push of a button (MSM)

! Service orientated back-end / SAP integration

! High quality and integrated product information (PIM)

! Offline capability (backend)

Architecture Benefits


Namics.

Outlook.


Namics.

The journey continues with a wealth of interesting challenges ahead.

! eServices / eStore international roll-out

! eStore front-end integration

! Additional brands

! Personalization

! Performance / Conversion

Outlook


Namics.

Facts. Figures. Namics.

! Founded 1995

"  Spin-off (University of St. Gallen)

! 280 Employees

! 39.2 Million CHF turnover in 2008

! Places:

"  Frankfurt, Hamburg, Munich, St. Gallen, Zug, Zurich

! Owner

"  PubliGroupe SA, Lausanne

"  Management / consolidated company


Namics.

Competences. Namics.

! Web service provider for premium, professional ebusiness services

"  Commerce & Conversion

"  Intranet & Collaboration

"  Online Strategy

"  Web Content Management

"  Social Applications

"  Online Marketing

"  Brand Communication


Namics.

Figures. Facts. Phonak.

! Founded 1947

! Specialized in premium hearing instruments

! 1073 Bil. CHF revenue

! 4200 employees

! Headquater

"  Stäfa, Switzerland

! Owner

"  Sonova Holding AG


Phonak: Two target groups, various needs – one solution: Patrick Frei, Namics

Technology

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