“From virtual to real” How DNA 11 was conceptualized and is growing by creating real art from digital images

First a little history…•We founded DNA 11 in late 2005

•DNA 11 makes custom portrait from your DNA, fingerprints , and lips

•Built on a bootstrap business model ($2000 start up capital)

•Today, multi-million dollar, global company (52 countries)

•Most of our sales: WOMA, Social Media and PR

www.dna11.com dna 11 twitter.com/dna11

So What’s Next?•We wanted expand and diversify our product offering beyond our niche

•Leverage our operational infrastructure

•Minimize additional investment required

•Go after a market that is underserved without any clear market leader

You are among the first to hear about this new company….

The easiest way to print any image or photo regardless of size onto quality canvas.

Facts:

•50 bln digital photos taken in 2007, 60 bln by 2011

•20% of digital camera owners exercise their artistic skills (prosumers)

•11% of Americans have more than 10,000 digital photos

•9% of all consumer images are taken on cell phones

•90% of all professional photos taken in 2010 will be digital

1. Facebook : 10 billion2. Photobucket : 6.2 billion3. Flickr : 2 billion

Is this image art?

So What?•heavily leverage social media as a central part of our marketing efforts•accept any resolution image (Think Facebook / iPhone)•integrate with and create partnerships with key players•position ourselves as the market leaders in a leaderless market niche•Focus on technology and innovation with design.

15 seconds of fame….

How can you help?Join our list of beta clients- help us create and refine the service based on your needs:

20% off for 40 people in this room

Contact me: adrian@canvaspop.com

Twitter.com/canvaspop