League of Kickass #11 - From Digital to Reality - Canvas Pop
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Transcript of League of Kickass #11 - From Digital to Reality - Canvas Pop
From virtual to real How DNA 11 was conceptualized and is growing by creating real art from digital images
First a little historyWe founded DNA 11 in late 2005
DNA 11 makes custom portrait from your DNA, fingerprints , and lips
Built on a bootstrap business model ($2000 start up capital)
Today, multi-million dollar, global company (52 countries)
Most of our sales: WOMA, Social Media and PR
www.dna11.com dna 11 twitter.com/dna11
So Whats Next?We wanted expand and diversify our product offering beyond our niche
Leverage our operational infrastructure
Minimize additional investment required
Go after a market that is underserved without any clear market leader
You are among the first to hear about this new company.
The easiest way to print any image or photo regardless of size onto quality canvas.
50 bln digital photos taken in 2007, 60 bln by 2011
20% of digital camera owners exercise their artistic skills (prosumers)
11% of Americans have more than 10,000 digital photos
9% of all consumer images are taken on cell phones
90% of all professional photos taken in 2010 will be digital
1. Facebook : 10 billion 2. Photobucket : 6.2 billion 3. Flickr : 2 billion
Is this image art?
So What?heavily leverage social media as a central part of our marketing effortsaccept any resolution image (Think Facebook / iPhone)integrate with and create partnerships with key playersposition ourselves as the market leaders in a leaderless market nicheFocus on technology and innovation with design.
15 seconds of fame.
How can you help?Join our list of beta clients- help us create and refine the service based on your needs:
20% off for 40 people in this room
Contact me: [email protected]