KickA** Marketing Strategies for Web Designers & Hosts

An Overview of theIndian Market

Internet in India 164,000,000+ Internet Users

75,000,000+ if You Apply comScore’s Methodology

200,000,000+ in 2014

3rd Largest Internet Base in the World! (Overtaken Japan)

Domains & Hosting in India 4,000,000+ Domains

2,500,000+ Domains Hosted

6,000,000 Domains in 2015

3,750,000 Domains Hosted in 2015

Web Designers & Hosts in India 70,000+ Designers

400 Startups Every Month

The ‘Address-able’ Market in India… 40,000,000+ SMEs

2,000,000+ Doctors, Lawyers & CAs

…Being Addressed

Customers

Web Designer

Registrar / Host

Web Host

Did I Mention You have 42,000,000Address-able Entities?

And We Haven't Even Considered These Guys…

The Buy FlowSuggests They WillAlways Buy from You

Unless Somebody Else Gets to them First!

So, You Need To Act Fast

Coming To The KickA** Marketing Strategies…

What’s So KickA**About It?

Well, You!

The KickA** You!

You Speak the Customer’s Language

You are in the Proximity of the Customer

Customers want Websites - not Domains & Hosting

NOBODY can provide the service that you can

Marketing’s 2 Sacrosanct Goals

Increase Users Increase Revenuefrom Users

KickA** Ways to Increase Users

Look at Specific Verticals

Focus on Specific Verticals

Become a Specialist for Doctors, Lawyers, Wine Shops, etc

Focus on a Specific City/Cities/Area

Offer Tools & Services

Targeting Specific Verticals can help you:

Increase Focus Understand Your Target Group Create A Distinct Proposition For Your

Market

Resellers That Target Specific Verticals Have A Higher ConversionRate by Over 15%

FACT

Provide a GreaterAmount of Products & Services

Your Checklist

Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services

89% Of Consumers& SME’s Buy Their Online Needs fromOne Provider

FACT

Online Marketing

Online Marketing Concerns

You Probably Might Already Be Focusing on SEO, SEM, SMM etc.

A Lot of Clutter Exists All Large Hosting Companies Are

Doing The Same Thing Your Brand Will Probably Be Lost

Here

So, What Can Be Done?

Again, Focus on Verticals SEO, SEM, SMM Targeted Towards

Doctors For Medical Searches & Browsing

No Large Provider Focuses On This Till Date

Helps Stand Out From Clutter

Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords

FACT

Other PromotionalEfforts

Have You AlsoConsidered: Direct Marketing To Verticals A Feet-On-Street Model

Direct Marketing Tried Targeting All The Dentists in Delhi? Tried Giving Them A 'Concentrated Value

Proposition'? Tried Giving Them Online Scheduling For

Patients? Tried Giving Them Online Access To

Patient Record? SMS Reminders To Patients For Regular

Dental Checks Or Appointments?

At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!

FACT

Feet onStreet

A Sales Force Going Door-To-Door Selling An Online Presence And Literally Creating A Market Than Just

Catering To The Needy

A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It

FACT

Payment MethodsMake A Huge Difference

Are You Offering All of These? Cheques GharPay Cash on Delivery Paypal Net Banking Credit & Debit Cards

FACTCredit Card Transactions have risen by a CAGR of 19% last year

India is in the top 3 fastest growing countries in mobile and internet bankingCoD is touted to be the best payment method for growth of e-tailing in rural India

So, You Have Users Now!

KickA** Ways to Increase the Average Revenue of Every User

The Theme For Getting New Users Was – Targeting Verticals

The Theme For Increasing Revenue From Every User – Stay Engaged

Create An Account Management Team

Account Managers Can Do a Lot Continously Discuss the Performance of

the Customer’s Online Presence Understand the Customer's Business Constantly Suggest Services that Could

be Added to the Account Build a Credible and Reliable Reputation Ensure Your Customers Never Leave You

ResellerClub Considers It's Account Management Team As Its Most Valuable Resource

FACT

Provide True Value

Sharing Vertical Specific Information

Provide Newsletters Informing Customers About Industry Specific News

Use This Information From Time to Time To Cross Sell Other Useful Products

Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information

FACT

Increase Adoption Of Added Products & Services

The “Have You Also Tried” Effect You Might Have Customers Who Just Got A

Website You Have Their Lifetime With You, To Convince

Them Of Other Value Added Services A Photographer Might Want To Setup Hosted

Applications To Display His Work A Call Centre Might Need A VPS Solution For

Their CRMs A Chemist Might Need A Simple Yet Effective

Inventory Management System

Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products

FACT

As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques

FACT

Become a Domain PortfolioManager

The Domain PortfolioManager Learnt This From Conversations With You Customers Need To Protect Their Online

Identity Fear Can Lead Them in to Blocking

Domains That Are Similar or Relevant If Not Fear, Then Ambition For Sure Have You Capitalized On This?

Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names

FACT

Customers Need To Redesign Or At Least Need A Mobile Website

Does The Website Designed Need A Change?What was good in 2002, is laughed upon

todayWhat was good in 2012, is also sometimes

laughed upon todayToday - Less is More, Responsive Design is

ImportantYesterday - None of this Really ExistedTomorrow - None of this Might Matter

The Concept Of Design Keeps Changing - So Should Your Customer's Website

FACT

The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them

You & Your Brand!

Target Specific Verticals Offer Relevant Products & Services Use Online and Direct Marketing with content

targetted at Verticals Get Account Managers to Engage with Clients Share Good & Relevant Information Use That To Convert Clients for More Products Redesign Sites and/or Build Mobile Websites Be the Brand that You Deserve to Be!

Quick Recap

Thank You