1Creating Your Perfect Lead Magnet Worksheet
WORKSHEETCREATING YOUR PERFECT LEAD MAGNET
2Creating Your Perfect Lead Magnet Worksheet
Name:Goals & Values:
Challenges & Pain Points:
STEP-BY-STEP
WHAT MAKESA GREAT LEAD MAGNET?
LEAD MAGNET FORMATS:
TOOLS TO USE:
LEAD MAGNETCHECKLIST:
1. Identify Your Audience and Create a Customer Avatar
2. Identify the One Problem Your Cus-
tomer Needs to Solve
3. Market Research to Identify how Your Customers Consumes Materials
4. Create Your Product Mind Map
5. Build Your Lead Magnet Based on the Information Gathered
• Easy to Consume
• Solves a Single, Specific Problem
• Outlines a ‘Next Step’
• eBook
• Downloadables
• Mini-Course
• Webinars
• Quizzes
• How-To Guides
• Contests
• Members-Only
• Workbook
• Toolkit
Research: • Buzzsumo
• Google Keyword Planner
• Quora
Creation: • Canva
• Vimeo
• iMovie
• Prezi
• Screencast-O-Matic
Opt-in Pages: • Clickfunnels
• Thrive
Delivery: • Infusionsoft
• Ontraport
Easy to Consume?
Delivers Noticable Results?
Positions You as an Authority?
Highly-Valuable?
Focuses on Solving 1 Problem?
Relevant to Your Service/Product?
Proofed and Well Designed?
Has a Great Title?
Advances the Sale?
2
IDENTIFY YOUR AUDIENCE AND CREATE ACUSTOMER AVATAR
STEP 1
4Creating Your Perfect Lead Magnet Worksheet
Name:Age:Status:Household:Location:Education:Employment:HouseholdIncome:
Favorite Brands:Religious Views:Favorite Websites:Source For Breaking News:Source For Industry or Business News:
Uses Twitter:Uses LinkedIn:Personal Goals:Business Goals:Family Goals:
CHALLENGES & PAIN POINTS
SOURCES OF INFORMATION OBJECTIONS & ROLE IN PURCHASE PROCESS
GOALS AND VALUES
4
IDENTIFY THE ONE PROBLEM YOURCUSTOMER NEEDS TO SOLVE
STEP 2
6Creating Your Perfect Lead Magnet Worksheet
BRAINSTORM:
Below, write out the problems your ideal customers are having. Consider what do they need that you can give them?
What is the Single, Specific Problem Your Lead Magnet Will Solve?
How BIG is the Problem That You Are Offering to Solve?
How Does Your Lead Magnet Solve Your Customer’s Problem?
6
MARKET RESEARCH TO IDENTIFY HOWYOUR CUSTOMERS CONSUMES MATERIALS
STEP 3
8Creating Your Perfect Lead Magnet Worksheet
WHAT LEAD MAGNET FORMATS ARE MY COMPETITORS USING? (CIRCLE ALL THAT APPLY)
Videos Downloadables
Webinars Mini-Courses
Trials Quizzes
eBooks How-To Guides
Contests Members Only Groups
WHAT LEAD MAGNET FORMATS DO MY CUSTOMERS CONSUME? (CIRCLE ALL THAT APPLY)
Videos Downloadables
Webinars Mini-Courses
Trials Quizzes
eBooks How-To Guides
Contests Members Only Groups
8
CREATE YOUR PRODUCT MIND MAP
STEP 4
10Creating Your Perfect Lead Magnet Worksheet
10
BUILD YOUR LEAD MAGNET BASED ONTHE INFORMATION GATHERED
STEP 5
Once you have an idea for your lead magnet, it’s time to design and create the content.
12Creating Your Perfect Lead Magnet Worksheet
01
02
03 05
04 06
07
Create something of
value to give in return
for an email address.
Determine where
you will host your
lead magnet.
Optimized
based on data.
Send traffic to
lead magnet.
Setup your email
autoresponder
service.
Create optin,
download, and
confirmation pages.
Track and measure
the conversions.
12
MEET ANTONF O U N D E R O F P E R F O R M A N C E M A R K E T E R
Anton is an eCommerce expert, digital marketing maverick, and is featured
in numerous articles and podcasts including Forbes.
Over the the past decade, Anton has helped 5,500+ people build digital
businesses with his proven methods. From eCommerce to membership
sites, he’s created result driven processes that help people from any level
build profitable businesses.
Anton’s mission is to empower people to build and grow their own
business by leveraging the best technology and marketing strategies. He
believes that you can rapidly grow your business with minimal mistakes by
combining proven paid and organic business tactics.
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