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Zoe Nightingale

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My magazine will be about music, focused on the type of people who like specifically heavy metal music. The cover will be in a sort of mythical Cradle of Filth or gothic Lolita style. My target audience is people from ages of around 16 30 who are into heavy metal music and the gothic scene. It would be distributed at some larger bookshop chains, and around places like Camden, where the people its aimed at are likely to gather, and at music shops. It would also be given out at concerts of specific genres of music.

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SignsConnotations DarkNight, shadows, uncertainty, unconventional, tortured soul StubbleBusy, up all night, rough, hardcore LeatherConvention of metal, biker, tough FlamePyromaniac, destruction, danger RailingsImprisoned, criminal, trapped Angel wing earringsJuxtaposition holy, righteous, good BlackGothic, evil, mourning, death, Single GloveOriginal, non-conformist, uncaring GreyBoring, the same, unoriginal, depression

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D imensional S cream

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I need a Serif font for a more professional look to the interview. I chose Times New Roman. (The red one.) I think its the most commonly used one. It looks quite common and easy to read.

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LHOOQ is a reference to Duchamp, a French artist. He recreated the Mona Lisa but wrote LHOOQ. If read in French it means she has a hot ass or there is fire down below. Here it represents ever-present sexual urges, prominent in metal music, and the idea of making a mockery of a work of art.

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Rammstein Arch Enemy Lamb of God Cradle of Filth

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My target audience would be the people who read metal magazines, attend heavy metal concerts and visit specialist shops that would be likely to sell specialist metal magazines. They would be around the age of 16 30. The people featured inside the magazine and on the front cover would be of a similar age. There is no specific target gender.

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I want my magazine to be representative of non- conformity, and yet still conform to the heavy metal magazine conventions like an overwhelmingly dark layout and unimpressed expressions. To be non-conformist I will include a misspelling in the title Skream, and also have gritty, unhappy models. This goes against normal lifestyle and womens magazine conventions. However, to submit to a metal stereotype, I will include aggressive and apathetic poses, black clothes and heavy makeup (on the boys as well), and the ordinary conventions of colour and layout.

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Front cover

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Contents

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Double page spread

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I was successful in my attempt to connect with my audience through my pictures because I transformed a perfectly respectable young lady into a guitar hero in a death metal band. As metal is mainly a teenage sub-culture type of music, I have used white teenagers. My audience would be around the ages of 14-21, probably mostly male. Demographically they are not that diverse. Except the pictures I took turned out to be less heavy metal than I had hoped. This was fixed as I manipulated the images to be more contrasting, dark and brooding. I think the outcome was good.

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This pose is typical of a metal magazine. Her head is tilted at an angle that seems a little arrogant and even slightly aggressive. Her hands are in her pockets which signifies that she is casual and yet this also comes across as a little bit obnoxious. It seems especially teen-like.

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My magazine title is unconventional as it is spelt wrong. This unconventional misspelling will serve the purpose of making people wonder why I have used a K instead of a C. It is also rule-breaking. Also, the name of my band includes the word scream, and I wanted to avoid repetition without having to change too much of my planning. Goes with convention of heavy metal as they are largely associated with screaming. I think I was successful in connecting with my audience through the title.

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I chose this because it goes with the title skream in that they are both to do with voices. The title along with the slogan makes the magazine seem like the voice of the people who read it, giving the magazine a more overall interactivity and making it more relatable to the audience. It also goes with the convention of heavy metal, as they are associated with screaming, and it gives the impression that if they wanted to say something, they would scream it. Unlike codes, however, is the word masses, which could be seen as a negative view of its own audience.

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The gets personal makes it seem to the audience more like they will get a chance to get to know the band personally inside the magazine. It also entices potential readers as they will want to know the bands secrets. The name of the band in big red letters on the front cover makes it seem urgent and important. Red also connotes an order to stop, or that there is danger nearby.

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I have used this pose because its casual, uncaring and indifferent while still maintaining a cool look. The hood being up could show a merge of conventions, as teenagers with hoods up are associated with violence. There is an editorial included in my contents page. This serves to connect more with the audience as it gives it some first person pronouns and opinion. I know I am, while also giving information about the rest of the magazine.

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The colour scheme of my double page spread is different shades of grey, which connotes depression, another aspect of metal music. This, however, contrasts with the essentially upbeat content. This photos pose is again casual and ordinary, but the facial expression is sad and unkempt. The mouth is turned down and the eyes are darkened and look like they are half-shut. This again relates back to the heavy metal connotations of depression and anguish.

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I chose this quotation to draw attention to because its unusual for a band to say this about their own song. They are essentially insulting their fans. This is working against the conventions of a magazine and of a band. I thought that if a reader were to glance at the page, this quotation would draw their attention so that they read the rest of the text.

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I chose this photo because I like the way the girl in the middle takes up as much space as she can, despite being smaller than the boys. It shows that she is tough enough to deal with being in a heavy metal band, which can be seen as a profession for men, and a place for misogyny. I manipulated it so that the background is blurred and grey, because it goes with the spread scheme and it also takes the attention away from the leaves and bright green grass. I think I was fairly successful through my chosen photos in sticking to a traditional metal theme. Here I tried to make my models come across as trapped, except it seems that they are trapped outside in a grey, boring world. One of the things metal represents is breaking free of norms. I believe I got this message across well through my use of images.

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This was my preliminary task a school magazine. There are a couple of things wrong with my school magazine; the picture is hovering and there are a lot of gaps. There is even a white space behind one of the images. However, I do like the way the photo has been manipulated. I also went by conventions successfully in that I used a whimsical font for the title, and the girl on the front cover is smiling and holding her glasses, which are large and thick to connote the unpopular side of academia. This representation should connect with my audience of students who enjoy reading and writing, who were the people I intended the magazine for.

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I believe my knowledge of magazine layouts and colour schemes has greatly improved since the beginning of this task. There are too many spaces here. I could have filled them with text and pictures. In my metal magazine there are not really any spaces at all. There is a good background in this magazine. In the other one I just had one colour, while in this one there is a complex background that goes with both the conventions and with the colour schemes of the girl.