YNC presentation boards
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Overview Britain’s first and only concise quality newspaper ‘e Essential Daily Briefing’ 20p Non-biased Sister newspaper to e Independent Yafet Bisrat & Michael Mooney Leeds College of Art [email protected] [email protected] - - - - - YCN BRIEF : i Newspaper Issue: Newspapers have recently become less popular amongst students and young people, who are currently accustomed to receiving the news via digital media. We have created a campaign that aims to transform the way the newspaper is cur- rently perceived by university students. 1
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final boards to send off to YCN for i Newspaper competition brief.
Transcript of YNC presentation boards
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Britain’s first and only concise quality newspaper‘The Essential Daily Briefing’20pNon-biasedSister newspaper to The Independent
Yafet Bisrat & Michael Mooney
Leeds College of Art
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YCN BRIEF : i Newspaper
Issue:
Newspapers have recently become less popular amongst students and young people, who are currently accustomed to receiving the news via digital media.
We have created a campaign that aims to transform the way the newspaper is cur-rently perceived by university students.
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Conc
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Student.
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Vending Machines
We have taken inspiration from distribution methods used in other parts of the world in order to offer an alternative to traditional sales techniques in the UK.
Implementing newspaper vending machines in care-fully considered locations would significantly increase enthusiasm and circulation amongst students.Pr
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Prop
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‘i Student’
The inclusion of a weekly student pull-out sec-tion containing relevant, informative content could serve as a nationwide platform for the student community.
Potential Content:
- Student News Matrix/Editor’s letter- University profile/article- Secondary articles- Reviews/event listings- Student sports news
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