Work vs Play Using gamification to drive

engagement and behaviour change

Work vs Play Using gamification to drive

engagement and behaviour change

We're a fast-growing digital product startup. We help big businesses solve problems, think differently about digital opportunities and drive engagement in fresh ways. Founded in 2014, we’re spun out of the mobile games industry – where we developed some of the biggest titles in the world (Sims, Fifa, Moshi Monsters, Tetris). We use games know-how to build compelling digital products that deliver engagement and behavioural change.

HELLO, WE’RE PLAY 👋

think differently about digital opportunities

Work vs Play Using gamification to drive

engagement and behaviour change

Games

Engagement Habits Behaviour change Engagement Habits Behaviour changeEngagement Habits Behaviour change

Work vs Play Using gamification to drive

engagement and behaviour change

Work vs Play Using gamification to drive

engagement and behaviour change

1) People are inherently good. Given context (data) and motivation (gamification), most people will make great decisions.

2) Greater autonomy, mastery and sense of purpose can motivate anyone to be the best.

Our mission is to deliver products that help individuals make great decisions and build positive behaviours

WE BELIEVE

DRIVING DATA COLLECTION: THAMES WATER

Work vs Play Using gamification to drive

engagement and behaviour change

1) Games mindset: • Obsession on the user • Internal motivation – ‘want to’ do, not ‘have to’ do

2) Speed is everything: • Failure • Engagement/ autonomy/ ownership

3) Winning today is a cultural challenge, not a tech/ product challenge

It’s about culture, not tech

OUR LEARNINGS