#GAMIFICATION - communication & brand engagement summit
17
Gamification TO ENGAGE, MOTIVATE, & MAXIMIZE COMMUNICATION
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Transcript of #GAMIFICATION - communication & brand engagement summit
Gamification
TO ENGAGE, MOTIVATE, & MAXIMIZE COMMUNICATION
WELL DONE YOUR JUST SCORED 5%
FOLLOW THE RABBIT HOLE – HOLD STILL & CLICK THE
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ONVERT CODE READER
FIND THE INVITE
WHY!!
Crafting purposeful play to engage, challenge and
disrupt the ordinary
FUN On boarding
WHAT IS GAMIFICATION?
COMMUNICATION BOMBARDMENT
TALK WITHOUT SPEAKING
ELEMENTS OF GAMIFICATION
NOW YOU
GAMES & FUN
Games
Activity that one engages in for amusement
Fun
What motivates you to stay engaged
AND CHANGES BEHAVIOUR!!
GAMIFICATION
Gamification uses the elements that
makes games fun and irresistible and
applies this measurably into non-game
contexts. Engaging “players” through
Feedback FUN and Friends
GAMESFUN
TALKING TO MUCH
COMMSBOMBS
Sources:
www.excelacom.net,
www.honkiat.com,
www.adweek.com
PSHYCOLOGY OF FLOW
Low High
Ch
all
en
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s
HighAnxiety
Increasing
Ski l ls
Boredom
Inc
re
as
ing
Ch
all
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SKILLS
TALK WITHOUT SPEAKING
THE COMMUICATION WAY
GAMIFICATION
DYNAMICS EXPRESSIONS OF FUN
TYPES OF PLAY
MOTIVATION
ELEMENTS
GAMIFICATION ELEMENTS
DYNAMICS
DYNAMICS
DYNAMICS
AESTHETICSAESTHETICS
NARRATIVE
SUCCESS!!!
NARRATIVE EXPRESSIONS OF FUN
TYPES OF PLAY
MOTIVATION
RULES
AESTHETICS DYNAMICS
MECHANICS
WHERE WE PLAY
