Winning Campaigns with Powerful Collateral

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Winning Campaigns with Powerful Collateral April 29, 2010

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Winning Campaigns with Powerful Collateral

Sponsored byPresenters: Rebecca Kalin, Asthma Free School ZoneChris Kitchener, Adobe Systems, Inc


Today’s Speakers

Becky WiegandTechSoup

Assisting with chat questions: Allyson Bliss and Kami Griffiths, TechSoup

Rebecca KalinAsthma Free School Zone

Chris KitchenerAdobe Systems, Inc


Agenda

• Introduction• Adobe donations• Show Your Impact Design Contest• Adobe Creative Suite• Case Study – Asthma Free School Zone• Highlights of Adobe design products• Resources • Q&A

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Adobe Donation Program and Show Your Impact


Adobe’s Product Donation Program • Main Adobe donation program

• Open to eligible 501(c)(3) organizations: www.techsoup.org/stock/restrictions.asp#adobe

• May request 1 bundle or 4 individual products each year

• Adobe Special Donation Program• Open to wider range of organizations:

www.techsoup.org/stock/restrictions.asp#adobe_special• May request 1 bundle or 4 individual products each year

CS5ComingSoon!


Adobe’s Product Donation Program• Ineligible organizations or those

needing additional licenses:• Gifts In Kind International for schools:

www.giftsinkind.org • Adobe Open Options Nonprofit Licensing

Program, a discount program for North American nonprofits: www.adobe.com/nonprofit


Adobe-TechSoup Show Your Impact Design Contest

www.showyourimpact.org/adobe

Submission Period: May 10 - 21, 2010Winners announced: June 14, 2010


• Eligibility: must have received an Adobe donation through TechSoup by May 21, 2010

• 1 winner and 2 runners-up will be awarded in each of the 3 categories: – Print/photo– Web– Other media

• Winners in each category receive a $1000 cash grant plus their choice of one of Adobe's Creative Suite 5 Premium software packages

• For full contest details and to see the 2008 and 2009 winners, visit: www.showyourimpact.org/adobe

Showcasing the impact nonprofits have achieved using donated Adobe products

Adobe-TechSoup Show Your Impact Design Contest


What Is the Adobe Creative Suite?

A family of creative applications and

suites for any kind of print, web, or video

project


The Creative Suite Applications

CS5 saw the update of 14 applications, 5 new services and 2 entirely new applications……


Photoshop CS5

Cross-platform native 64-bit support and GPU acceleration—handle large images up to 10x faster!

True edge technology for streamlining complex selections

Content-aware fill

Superior HDR imaging

State-of-the-art Raw image processing

Naturalistic painting effects

Puppet warp

Automatic lens correction


Illustrator CS5 Perspective drawing

Beautiful strokes

Bristle brush

Crisp vector graphics for web and mobile devices

Multiple artboard enhancements

Intuitive Shape Builder tool

Enhanced drawing tools

Roundtrip editing with Flash Catalyst

Resolution-independent effects

Streamlined reviews with Adobe CS Live online services


InDesign CS5 Enhanced interactive documents and

presentations

Simplified object selection & editing

Streamlined reviews with Adobe CS Live online services

Multiple page sizes

Track text changes

Paragraphs that span & split columns

All-new Layers panel

Numerous production enhancements

Print to digital support, including export to native Flash format, XHTML, and as eBooks for viewing on an iPad, Sony eBook Reader, Barnes and Noble nook, & Amazon Kindle*

Live captions


The Creative Suites….

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Case Study and FeaturesAsthma Free School Zone

Idle-Free NYC Sponsored by


Asthma Free School Zone

Idle-Free NYCA citywide campaign to raise awareness

and push for tougher anti-idling legislation


About the AFSZ

• Our mission √

• Why asthma matters

• The AFSZ program

• Idle-Free NYC(Adobe-Tech Soup Submission 2009)

“Keep kids with asthmain school by improving

air quality aroundthe school.”

Since 2002.Staff of 4


Why Asthma Matters• #1 chronic childhood disease (>10 m)

• #1 cause of school absenteeism

• 500,000 hospitalizations/yr

• $16,000,000 direct + indirect costs/yr

• Greatest burden - non-white, poor, urban children, age 0-14

• Hospitalization rates dropping due to medical advances

• Prevalence rates rising for children and adults (+40% -’98-’08)

• Recent recognition for role of environment - ITaV


The AFSZ Program

• Activity Areas– Research

– Education

– Advocacy •

– Public policy

• Idle-Free NYC– Multiple audiences– Multiple channels


Idle-Free NYC • ITaV

• Multiple audiences– Schools

– Businesses

– General Public

– Policy Makers

• Multiple channels– Appropriateness

– Access


I-FNYC • Schools

• Street signs• Program kit• Video• Bulletin board kit• Website


I-FNYC • Businesses

• Poster; drop change pad• Bumper sticker; palm card• Phony cup sleeve


I-FNYC • General Public

• Bus-tail• Bus shelter poster• Cup sleeve; bumper sticker• Phone kiosk


I-FNYC • Policy Makers

• Banners • Website• Mousepad• Label pin; postcard


Thank you!

www.afsz.org • Rebecca Kalin 212-533-6615

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Adobe Highlights and Resources to Learn More


Resources – www.adobe.com


Resources – tv.adobe.com


Resources – adobe.com/designcenter


Resources – User Groups…

indesignusergroup.com


Resources – Blogs and Websites…

www.indesignsecrets.com


Resources – podcasts and video podcasts…

Adobe Creative Suite Video Podcast by Terry White

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Questions?

Submit your questions using the chat box.


Continue the Discussion…

• Additional questions can be answered by posting in the Software Forum:– http://bit.ly/9xogvZ


Upcoming Webinars

• Collaborate with Wikis– Wednesday, May 5, 11 a.m. Pacific time

• Watch for more and view full archives:– www.techsoup.org/go/webinars


Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

• Read helpful articles in our Learning Center• Request donated software, hardware, and

online services• Join our community forums to learn from

your colleagues• Browse upcoming events and conferences


Thank you to our webinar sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

For more information: pages.readytalk.com/techsoup.html

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Thank you! Please complete the post event survey!

Becky Wiegand, [email protected], 415-633-9476

Winning Campaigns with Powerful Collateral

Education

Transcript of Winning Campaigns with Powerful Collateral