Cannes Lions 2012 Winning Campaigns Radio En

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Transcript of Cannes Lions 2012 Winning Campaigns Radio En

Grand Prix

REPELLENT RADIOBrand: Go Outside Magazine Agency: Talent, So Paulo Industry: Media & Publishing Media: Radio Market: Brazil Executive Creative Director: Joo Livi Creative Director: Philippe Degen, Felipe Luchi

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Gold

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ADULTBrand: Cine las Amricas Agency: LatinWorks, Austin, TX Industry: Culture, Recreation & Sport Media: Radio Market: United States Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernndez, Norberto Zylberberg

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ACTIONBrand: Cine las Amricas Agency: LatinWorks, Austin, TX Industry: Culture, Recreation & Sport Media: Radio Market: United States Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernndez, Norberto Zylberberg

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EPICBrand: Cine las Amricas Agency: LatinWorks, Austin, TX Industry: Culture, Recreation & Sport Media: Radio Market: United States Chief Creative Officer: Sergio Alcocer Creative Director: Diego Castillo, Alejandro Egozcue, Sergio Hernndez, Norberto Zylberberg

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LOOKBrand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Radio Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley

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CABOBrand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer

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REUNIONBrand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer

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BOSSBrand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Radio Market: South Africa Executive Creative Director: Rob McLennan Creative Director: Jenny Glover, Brent Singer

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BULLYBrand: Earphone Bully Agency: Eardrum, Sydney, NSW Industry: Public interest & Non-profit Media: Radio Market: Australia Executive Creative Director: James Burchill, Nancy Hartley Creative Director: Ralphie Barnett, Cristian Staal Director: Ralph van Dijk

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GOOD SIDEBrand: Heineken Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States Chief Creative Officer: Lee Garfinkel Executive Creative Director: Paul Bichler, Steve Doppelt Creative Director: Brian Platt

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CINCOBrand: Heineken Agency: Euro RSCG, New York City, NY Industry: Alcoholic drinks Media: Radio Market: United States Chief Creative Officer: Lee Garfinkel Executive Creative Director: Paul Bichler, Steve Doppelt Creative Director: Brian Platt

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MILENABrand: Johanniter-Unfall-Hilfe Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Radio Market: Germany Chief Creative Officer: Alexander Schill Creative Director: Till Diestel, Marc Vosshall

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CHILDBrand: Johanniter-Unfall-Hilfe Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Radio Market: Germany Chief Creative Officer: Alexander Schill Creative Director: Till Diestel, Marc Vosshall

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HOLGERBrand: Johanniter-Unfall-Hilfe Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Radio Market: Germany Chief Creative Officer: Alexander Schill Creative Director: Till Diestel, Marc Vosshall

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REPELLENT RADIOBrand: Go Outside Magazine Agency: Talent, So Paulo Industry: Media & Publishing Media: Radio Market: Brazil Executive Creative Director: Joo Livi Creative Director: Philippe Degen, Felipe Luchi

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Silver

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FRANK DUBOCCAGEBrand: Fiat Agency: Leo Burnett, Brussels Industry: Automotive & Services Media: Radio Published: Mar., 2011 Market: Belgium Language: French Creative Director: Jorrit Hermans, Tom Loockx Director: Raf Debraekeleer

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YAMEENBrand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia Executive Creative Director: Ean-hwa Huang, Szu-hung Lee Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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FREDABrand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia Executive Creative Director: Ean-hwa Huang, Szu-hung Lee Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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AUDREYBrand: BFM Agency: McCann Erickson, Petaling Jaya Industry: Media & Publishing Media: Radio Market: Malaysia Executive Creative Director: Ean-hwa Huang, Szu-hung Lee Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Gavin E Hoh, Ean-hwa Huang, Szu-hung Lee, Onn Hoong Yeoh

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STEPHAN VAN BELLINGENBrand: Fiat Agency: Leo Burnett, Brussels Industry: Automotive & Services Media: Radio Market: Belgium Creative Director: Jorrit Hermans, Tom Loockx Director: Raf Debraekeleer

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WATCHINGBrand: Toronto Crime Stoppers Agency: DDB, Toronto, ON Industry: Public interest & Non-profit Media: Radio Market: Canada Creative Director: Todd Mackie, David Ross, Denise Rossetto, Paul Wallace Director: Stephanie Pigott

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NOT SAFEBrand: Toronto Crime Stoppers Agency: DDB, Toronto, ON Industry: Public interest & Non-profit Media: Radio Market: Canada Creative Director: Todd Mackie, David Ross, Denise Rossetto, Paul Wallace Director: Stephanie Pigott

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NIGHTMAREBrand: Toronto Crime Stoppers Agency: DDB, Toronto, ON Industry: Public interest & Non-profit Media: Radio Market: Canada Creative Director: Todd Mackie, David Ross, Denise Rossetto, Paul Wallace Director: Stephanie Pigott

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BABYBrand: Union Hearing Centre Agency: DraftFCB, Toronto, ON Industry: Professional & Public services Media: Radio Market: Canada Chief Creative Officer: Robin Heisey Creative Director: Robin Heisey, Jeff Hilts, Joe Piccolo Director: Ted Rosnick

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NATUREBrand: Union Hearing Centre Agency: DraftFCB, Toronto, ON Industry: Professional & Public services Media: Radio Market: Canada Chief Creative Officer: Robin Heisey Creative Director: Robin Heisey, Jeff Hilts, Joe Piccolo Director: Ted Rosnick

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HEART TOKENSBrand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Radio Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley

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WINDOWS DOWN, MOODS UPBrand: Old Spice Agency: Wieden+Kennedy, Portland, OR Industry: Beauty & Health Media: Radio Market: United States Chief Creative Officer: Dan Wieden Executive Creative Director: Mark Fitzloff, Susan Hoffman Creative Director: Craig Allen, Jason Bagley

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D + A + N IS DANBrand: UNICEF Agency: JWT, Madrid Industry: Public interest & Non-profit Media: Radio Market: Spain Executive Creative Director: Jaime Chvarri Creative Director: Toms Gui, Javier Wandosell

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W + A IS WABrand: UNICEF Agency: JWT, Madrid Industry: Public interest & Non-profit Media: Radio Market: Spain Executive C