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WHISKY LIVE BEIRUT Whisky Live is coming to Beirut on the 2nd and 3rd of December 2016, Le Yacht Club Beirut, Zaitunay Bay. Get ready to discover the best whiskies from around the world! As the unmissable event for whisky buffs and enthusiasts, experience the finest and most unique international

whisky brands under one roof. The two day event brings together more than 30 specialist whisky producers,

distributors and suppliers from around the globe to an audience of over 2,000 high caliber consumers and whisky aficionados. An interactive symposium of live sessions, workshops, tastings and masterclasses will form part of the program, in addition to a lively food section. Learn more about special varieties on offer from the experts as Whisky Live gathers producers, distillers and marketers. It’s time to soak up the spirit!

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Whisky Live offers a great opportunity for exhibitors to: • Market their brands • Gain direct access to their target market segment • Educate visitors on their unique products • Offer potential clients the chance to taste and compare against competitors • Promote unknown and/or new whiskies

EXHIBITORS

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WHISKY SECTION

COLLECTORS

SHOP

A collection of rare and unique bottles for sampling will take place at the show. Bottles can be old in age, rare to find or limited in production.

Located at the entrance of the exhibition, the shop will offer visitors the chance to purchase a large selection of the whiskies and spirits they have tasted.

Single malts, scotch, bourbons, Irish whiskies and more will feature in a huge section dedicated entirely to whisky. Visitors can also browse a range of brown spirits including rums and Cognac and a white spirit selected especially for the exhibition.

The exhibition stands will be divided according to activity:

BAR SPACE

RESTAURANT

Exhibitors will partner up with a bar of their choice to create innovative cocktails to serve the energetic public.

Visitors will be able to grab a bite at the restaurant catered by Nicolas Audi.

MASTERCLASSES

A private space dedicated to masterclasses will be available to all exhibitors (one masterclass per brand) where internationally renowned distillers, industry professionals and journalists will be present.

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Visitors can enjoy being part of an exclusive event where they will have the chance to: • Participate in tasting sessions and workshops • Explore a huge selection of unique whiskies not readily available on the market • Learn more from brand owners and marketers • Buy rare whiskies and other spirits • Network with other whisky enthusiasts

VISITORS

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• Advertisements and articles in general interest magazines • Advertisements in selected bars, outlets and other partners participating at the fair • Invitations distributed to exhibitors via social magazines • Posters displayed at Virgin Megastore branches • Targeted newsletters sent to a huge database • Banners on leading Lebanese entertainment and news websites • SMS campaign • Social network campaign on Facebook and Instagram

A DYNAMIC ADVERTISING CAMPAIGN

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• Whisky Live is an internationally renowned show with a long history in multiple locations across the world.

From Australia to Canada and from UK to Singapore. • It serves as a reference for the whisky industry. • It is a new and exciting concept for the Lebanese market and the region as a whole. • The event gathers professionals, enthusiasts, producers, media and consumers for two consecutive days of

promising exchange.

REASONS TO BE PART OF WHISKY LIVE

PARTNERSHIP & SPONSORSHIP OPPORTUNITIES

USD Partner 15,000 Platinum sponsor 10,000 Gold sponsor 7,500 Silver sponsor 5,000

BOOK YOUR BOOTH 4.5 sqm (per brand) 2,500

EFFECTIVE ADVERTISING Invitation brought to you by 2,500 Ushers and hostesses dress branding 1,500 Brochure distribution at main entrance 1,500 Banner at entrance (excl. production) 1,500 Ad in pocket guide 750 * All prices are subject to 10% VAT

Partner 15,000 USD

Media communication • Logo on billboards • Logo on magazine ads • Announcement on social media: 5 posts • Logo on all newsletters Logo on printed materials • Invitation cards • Posters • Entrance tickets • Exhibitor and sponsor manual cover • Pocket guide

Advertisement • Ad in pocket guide • Annual deal, 4 full pages in Taste & Flavors & 1 full page in Hospitality News Middle East On-site visibility • 4.5 sqm stand • Logo on entrance banners • Logo on banners (master classes/bar)

Platinum 10,000 USD

Media communication • Logo on billboards • Logo on magazine ads • Announcement on social media: 4 posts • Logo on all newsletters Logo on printed materials • Invitation cards • Posters • Entrance tickets • Exhibitor and sponsor manual cover • Pocket guide

Advertisement • Ad in pocket guide • 2 full pages in Taste & Flavors On-site visibility •4.5 sqm stand • Logo on entrance banners • Logo on banners (master classes/bar)

Gold 7,500 USD

Media communication • Logo on billboards • Logo on magazine ads • Announcement on social media: 3 posts • Logo on all newsletters Logo on printed materials • Invitation cards • Posters • Entrance tickets • Exhibitor and sponsor manual cover • Pocket guide

Advertisement • Ad in pocket guide • 1 full page in Taste & Flavors On-site visibility • Logo on banners (master classes/bar)

Silver 5,000 USD

Media communication • Logo on magazine ads • Announcement on social media: 1 post • Logo on all newsletters Logo on printed material • Pocket guide Advertisement • Ad in pocket guide • 1 full page in Taste & Flavors On-site visibility • Logo on banners (master classes/bar)

THE ORGANIZER

Hospitality Services sarl

Hospitality Services sarl specializes in planning, organizing and managing regional hospitality and foodservice events, conventions and forums. With the most comprehensive and up-to-date regional trade database, the company established HORECA Lebanon in 1994, franchising to Saudi Arabia, Kuwait and Jordan. In addition to HORECA, Hospitality Services organizes Lebanon’s Garden Show & Spring Festival, the Beirut Cooking Festival and the Salon du Chocolat, Beirut. The company also publishes Hospitality News Middle East, a go-to source for the latest news, trends, developments and industry forecasts, Taste and Flavors, a lifestyle and cooking reference and Lebanon Traveler, a tourism publication. T: +961 1 480081 E: info@hospitalityservices.com.lb hospitalityservices.com.lb