WELCOME TO THE OPEN HOUSEJO&JOE aims to conquer the market of millennials and millennial-minded, with a new experience built around:— the appropriation of space and freedom of private rental,— the social experience and animation of hostels,— the quality, comfort and security of hotels.

The JO&JOE Open Houses are true living spaces, open to the city, offering locals and travelers alike a unique experience where accessibility goes hand in hand with design and activities are synonymous with sharing.

OPEN COOLBLENDEDCARING

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT

FE

BR

UA

RY

20

18 –

PH

OTO

S ©

AC

CO

RH

OT

EL

S P

HO

TO L

IBR

AR

Y

POSITIONINGCLASSIFICATION No hotel classificationSEGMENT Lifestyle Economy

PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

INTERNATIONAL CAPITALS KEY CITIES & RESORTS

MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

DISCOVER JO&JOE HOSSEGOR, FRANCE

KEY IDENTIFIERSThe Playground Bar, restaurant, events, entertainment

The Happy HousePrivate area for tripsters (kitchen,…)

Roomswith bedrooms and private and collective bathrooms

PENSON, the designerwill accompany the first openings.

Geo-social app JO&JOEFree Wi-Fi broadband (fiber)Planet 21 bronze levelBrand validation process

The flexibility of the brand enables to select unusual conversion sites such as office buildings, warehouses, sites full of character.Buildings are welcome.

The brand wants to be present in all domestic and international travel destinations of millennials.

Each project will be submitted to the brand.

CUSTOMER PROFILE— TOWNSTERS (LOCALS) AND TRIPSTERS (TRAVELLERS):

SOLOS, TRIBES AND LOVE BIRDS OF ALL AGES— BUSINESS AND LEISURE— DOMESTIC (60%) AND INTERNATIONAL (40%)

 36 %REVENUE

COMING FROM F&B

 FROM

25 €PER BED / PER NIGHT

 >95 %ONLINE SALES

JO&JOE will benefit from the entire group’s distribution power and with the objective +95% online following the customs of the target.

It will be distributed by: — the AccorHotels channels— a dedicated website JO&JOE— preferred partners, worldwide booking platforms

DISTRIBUTION

DEVELOPMENTNETWORK

Estimated figures varying from country to country

50DESTINATIONS BY 2020

2CONSTRUCTIONS 1,000 BEDS TO BE OPENED BY 2018

10OPEN HOUSES IN THE PIPELINE

4PRIORITY REGIONS: EUROPE, SOUTH AMERICA, ASIA/PACIFIC, NORTH AMERICA

EUROPE London, Edinburgh, Cambridge, Paris, Bordeaux, Lyon, Montpellier, Amsterdam, Brussels, Berlin, Munich, Madrid, Barcelona, Lisbon, Rome, Milan, Wien, Prague, Budapest, Stockholm, Copenhagen, Dublin, Istanbul, Rome, Athens, Moscow, St Petersburg, Warsaw, Krakow, Reykjavik, Oslo.

SOUTH AMERICA Rio de Janeiro, São Paulo, Mexico, Buenos Aires, Havana.

ASIA/PACIFIC Sydney, Melbourne, Auckland, Queenstown, Singapore, Bangkok, Bali, Shanghai, Hong Kong, Seoul.

NORTH AMERICA San Francisco, Miami, Los Angeles, Toronto, Vancouver.

Fig

ures

as

of

end

20

17

PROGRAMMINGROOMS — Average number of beds 350 to 600— Total Gross Floor Area* (sqm) 10 - 11 sqm/bed— Main types of rooms

– Big dorms – shared spaces for 6 pax + shared bathrooms– Small dorms between 4 and 6 pax with private bathroom– Private rooms from 2 to 3 pax with private bathroom– Flats from 4 to 6 pax with private bathroom and kitchenette– Unexpected room from 4 to 6 pax

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

Massive food & events playgroundHigh volume bar in indoor & outdoor premisesHappy House

No well-being equipment

Flexible space among public spacesShared room to be converted into ad hoc meeting spaces