WeConnect Capabilities Deck
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Transcript of WeConnect Capabilities Deck
• Weconnect operates an online marketplace for influencers and brands
We use technology that powers social sponsorships for all 5 of the top 5 global consumer brands
Supports content programs for 1,000+ publishers including E.W. Scripps, Tribune and the Associated Press as well as top brands and agencies
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Top 5 consumer brands based on the 2014 Consumer Goods Technology Report.
who we are
Our goal is to match the right brands with the right creators to produce compelling content that engages audiences and is inherently shareable.
matching creators
scale • Network of 300,000+ influential content creators
• Bloggers, YouTubers, Instagrammers, Tweeters and Viners • Celebrities, professional athletes, musicians and publishers • Vetted journalists from “Big J” backgrounds
Partnerships with talent agencies and closed networks Aggregate reach of 2.9+ billion friends and followers Connections to 10 social media channels 3.3 million social sponsorships completed
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The weconnect Network has more social reach than the top 10 television networks combined.
Virtual Newsroom®
Utilize our network of creators to produce high quality content for use on your owned and operated sites, within native advertising or other marketing materials.
Sponsored Social Leverage the power of social media influencers and media companies to produce custom sponsored content and distribute it natively through their social channels.
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Sponsored Blog Posts Sponsored Videos Sponsored Photos Sponsored Updates Product Sampling Influencer Events
our solu'ons
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Feature Stories Articles / Blog Posts White Papers Expert Interviews Infographics Videos
Blog Post on Dell’s Blog
Halie Instagram Star
with Large Following
Pop Tarts Sponsored Photo
on Halie’s Instagram Account
Russ Banham Journalist formerly with The Wall Street Journal
Dell
Creator Brand Result
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+ virtual newsroom
sponsored social =
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who we work with 5 out of the 5 top consumer goods brands (by revenue) use our technology to create and distribute content.
ethical leadership
The Gold Standard of Transparency Every social sponsorship facilitated directly by weconnect is required to have disclosure. Our system programmatically inserts disclosure into posts in order to bring transparency to the industry, leading the way in Australia.
sponsored social analy'cs Track engagement of each piece of sponsored content in real time and gain valuable insights about campaign performance and your top influencers.
creator matching Reach the right creators based on the individual or their audience.
content workflow Complete management of content creation and revisions.
proprietary technology
Core KPIs Include •
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Reach Clicks Likes / Shares / Revines Comments Cost Per Engagement
Repor'ng Add-‐Ons •
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Brand Recognition Purchase Intent Change in Sentiment
Our network access includes performing artists, celebrities, YouTube and Vine Stars, journalists, multicultural influencers, parents and niche subject matter experts.
Access Unmatched Quality, Influence and Scale Lucie Hale Actress
Venture Beat Premium Site
Elizabeth Banks Movie Star
Mario Lopez Television Host and Actor
Mark Cuban Entrepreneur
CBS New York Television Station
Sarah Zielinski Writer (Smithsonian, NPR, Slate)
Modern Day Moms Blog
Usher Singer
Business Insider Premium Site
Eugenio Derbez Latin American Movie Star
Amar’e Stoudermire NBA Player
Floyd Mayweather Professional Boxer
Rajiv Dhall Vine Star
Hillary Duff Actress and Singer
In addition to our relationship with individual content creators, weconnect has
access to leading influencers networks, MCNs, and
media companies world-wide.
Open and Connected In addition to Official Platform Partners, you have access to members in networks including
SheSpeaks, Niche, Collective Bias and relationships with talent agencies including CAA, WME, and APA.
Paid Sponsorship and
Distribution
our approach
Earned Amplification via
social shares
Owned Original content
creation
Placorm Agnos'c WeConnect supports all major social distribution platforms for both long form and short form
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• Newsroom content for your marketing channels.
Sponsored content distributed by Influencers.
Influencer content on your marketing channels.
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Content, Distribu'on or Both
flexible content model
WeConnect facilitates the process, your clients own the content.
on dell’s own blog
on Instagram
A global network of professional creators with “Big J” experience to
produce the highest quality content for your brand.
200,000+ Newsroom Content Projects Completed
• 12,000+ content creators with experience working for major news and media outlets
Creators have experience creating content for 5,000+ Publications
Stories created covering 3,800+ Topics
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• Business, Technology, Health, Sports and
virtual newsroom content creators
shareable marke'ng Content is the only form of marketing that people share, giving the brand earned benefits outside of the media spend.
Social channels can be ac'vated to extend the capabili'es of exis'ng clients and access scalable amplifica'on of Na've Ad content
distribu'on Premium Placements Weconnect can create high quality content acceptable for use through premium publishers and news outlets. The weconnect network supplements many of content studios offered by large publishers and media companies.
Social Amplifica'on Influencers within the weconnect network can create high quality, genuine content that is shareable across all social channels. This content can be utilized to amplify existing Native Ads, providing more reach and engagement.
‣ The most experience in the space. ‣ The largest, most diverse network. ‣ Quality, flexibility and scale. ‣ A partnership mindset that is focused on your success.
why weconnect
Chris Pirillo