CSH Capabilities Deck

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A Unique Agency! Sports & Entertainment

Transcript of CSH Capabilities Deck

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A Unique Agency!Sports & Entertainment

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Chisum Sports provides a turnkey, business-building platform in the

golf world, offering a variety of marketing and hospitality services:

Player Representation & Brand Ambassadorships

Event Hospitality ⁄⁄ Event Management

Sponsorship // Worldwide Talent Acquisition

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Player Representation & Brand Ambassadorships

We Got Dudes!Bronson Burgoon // David Toms // Ryan Palmer //

We represent a variety of PGA Tour players who will sport your logo at every tournament. But it’s not just about the logo...

Our guys are not only great golfers, we’re picky with who we choose to represent.

Yea, they can smash a golf ball, but their personalities also crush it off the course! Your company will be proud to have them as a Brand Ambassador, making personal appearances, endorsing your product, entertaining key clients, and enhancing relationships at your biggest events.

Daniel Summerhays // Matt Jones // Derek Ernst //

COol

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Event Hospitality

We Host Killer Events

Nobody does it better in the golf world than Chisum Sports! Whether you are looking for an intimate VIP atmosphere at The Masters or a larger-scale private event at the British Open, we have you covered! In fact, we can host essentially any type of private VIP event, big or small, at every PGA Tour stop throughout the year.

April 4-10, 2016

June 13-19, 2016

July 11-17, 2016

July 25-31, 2016

at Awesome Places!

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Event Hospitality

We Host Killer Events

everywhere!But the fun isn’t limited to PGA Tour events. You want to have a private golf event with PGA Tour players, featuring all sorts of priceless experiences, on fantastic golf courses in four key markets throughout the year? No problem! Let’s

get creative and craft memorable events that will blow the socks off your most important clients. We have the ability to implement unparalleled events and priceless experiences for your company at just about anywhere!

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Event Management

No Need to Lift A Finger...

Our experienced event specialists can coordinate the largest and most complex events soup to nuts. It’s what we do! However, if you already have an event operation staff, Chisum Sports can be an extension of your team behind the scenes to assist with celebrity acquisition, creating priceless experiences, and providing fresh concepts and ideas that will enhance the event experience…and make your team look even better!

Priceless Experiences //

Event Management //

VIP Credentials //

Lodging & Accommodations //

Food & Beverage //

Talent Acquisition //

Staff & Guest Coordination //

Transportation //

Concierge/VIP Services //

Venue Procurement & Liaison //

Gifts & Merchandising //

VIP Hospitality //

Budget Control //

Entertainment Arrangements //

Sponsorship Implementation //

If You don’t Want!

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Sponsorship

But Wait, There’s Chisum Sports definitely knows golf, but we also have a ton of expertise in the

sponsorship world. We provide the following sponsorship services:

Strategic consulting // Activation and implementation

Asset & platform evaluation & valuation

Brand representation and negotiation // Sales execution services

Traffic-Driving Promotions at Retail

More!

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Chisum Golf executives have over three decades of experience working with

properties and brands of all types to assist them in maximizing their sponsorship relationships.

Sponsorship

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Talent AcquisitionAnd We’re Not Just Golf!

Additionally, while we know and can tap into all the players on the various professional golf circuits, we also have extensive connections in the sports and celebrity world. Chisum Sports has close contacts within all the professional sports leagues, as well as the music and entertainment world. You tell us the type of athletes and celebrities you are looking for, and your wish will be granted!

Worldwide

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The Chisum Sports Difference

The Effect

It’s Not Just About What You Know,

But Who You Know...

So our President (and very humble leader) Mike Chisum, did NOT want this page included in this piece. However, the staff overruled….

In Mike’s prior life, he traveled the golf pro circuits as Director of Player Relations for Titleist and Footjoy. His job was to build player relationships, and he did it very well! Mike has personal relationships with players, Tour leaders, equipment and apparel companies, tournament directors, television networks, and celebrities.

Mike has traveled to EVERY Tour city and understands unique traditions, cultures, and opportunities at each tournament venue. He can offer “inside the ropes” perspective and knowledge of unique, “backdoor” branding and hospitality opportunities unlike no other.

Mike Chisum

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The Chisum Sports Difference

We Are We Swear!So Mike is cool and all, but there are several elements that set our

agency apart from the others:

// We’re boutique, and small. And we like it that way! Our executives take pride in providing a hands-on approach with every client to ensure we over-deliver on every project.

// Efficiency is at the heart of the Chisum Sports way. It’s about doing more with less and offering value beyond fee. Your money works harder with us.

// It’s hard to navigate the golf industry unless you have spent an extensive amount of time “inside the ropes.” We’ve been there!

// Chisum Sports has a direct line to talent that allows us to offer value & efficiency to our clients that cannot be emulated in the marketplace. It’s true!

// Our execs have extensive sponsorship experience on both the buy and sell side of the table, which is rare! This allows us the ability to have unique perspectives on every type of sponsorship platform.

// Our business is built on relationships with athletes, celebrities, events, venues, networks and brands. We can hook you up!

// We pride ourselves on being connected with the “front line,” as opposed to the rigid ivory tower agency model.

// “Making the impossible, possible!” Our clients would tell you this is our core value. Our team is extremely passionate about what we do. Give us a challenge and we’ll find a solution – we always do!

DiFferent

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case studiesWe’re not done quite yet!

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The ClientAn international telecommunications and technology

company that has customers in over 80 countries

world-wide.*

The TaskThe client hosted an annual golf tournament

featuring key clients and employees. Their

internal staff handled all operations for this event,

working with numerous vendors for various needs,

ranging from operational support to apparel and

gifts. Chisum Sports approached the client to

become their exclusive, turnkey agency for all of

their behind-the-scenes needs for this specific

tournament.

*For confidentiality purposes, the client requested their name not be used in public documentation.

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The ResultChisum Sports seamlessly (yet invisibly) integrated into the client’s event team, bringing in

all services and products under one umbrella, at a price that was significantly less than

what the client was previously paying. In addition, Chisum Sports brought new concepts

and fresh ideas to the event that materially enhanced the customer experience.

Subsequently, the client asked Chisum Sports to develop a strategic, year-round, golf-

centric business-building platform, which ultimately included securing a prominent PGA

Tour player as a Brand Ambassador for the client. This included the player wearing the

client’s logo on Tour, being available for the company’s private events with their most

important customers, and providing unique merchandising opportunities.

Additionally, Chisum Sports spearheaded VIP trips to all four Major Championships for the

client, including all hospitality, lodging & transportation, off-site golfing, player & celebrity

appearances, clubhouse badges, and other priceless experiences which other agencies

typically do not have access to.

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The ClientA Texas-based financial institution, with nearly 40

branches throughout the state.*

The TaskWith the client having a regional footprint,

Chisum Sports was asked to develop a Texas-

based, golf-centric platform that would provide

unique customer experiences in several

markets throughout the state.

*For confidentiality purposes, the Client requested their name not be used in public documentation.

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The ResultChisum Sports developed a turnkey hospitality package

at the five Texas-based PGA Tour events that provided

the client a unique, VIP platform at each of these PGA

tournaments for their key customers. Some of the

priceless experiences included:

• Breakfastwitha2-timeMajorwinner

• Lunchatthetournamentdrivingrangewiththe

defending tournament champion

• Dinneron-sitewithaTop40Tourplayer

• Golfatanoff-sitelocationfortwenty-fourguests,

featuring four PGA Tour pros

• AuniqueCaddyExperienceduringthetournament

practice rounds

• PGATourexperienceevent,featuringaprivatetour

of the TaylorMade official trailer

• CBSBehindtheScenesbroadcasttour

• HappyHouratthehosthotelfeaturingPGATour

player appearances

• DailyMeet&GreetswithPGATourplayersina

private, on-course hospitality suite

• DailyVIPtournamentaccesswithon-course

hospitality

• Arrivalanddepartinggiftsinguestrooms,custom

itineraries, and full transportation services

• Luxurioushomerentaladjacenttothecourse,

featuring all VIP amenities as well as private dinner

one night with a PGA Tour champion

Austin, TX San Antonio, TX

Houston, TXFort Worth, TX

Las Colinas, TX

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The ClientBased in Stamford, Connecticut, United Rentals is

the largest equipment rental company in the world,

with nearly 900 locations in North America and $6

billion in sales annually.

The SituationAsamassiveB2Bcompany,UnitedRentalsinternally

determinedin2013thatthePGATourmightbean

ideal platform to expose their brand to key decision

makers, as well as entertain their top clients.

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The ResultUnited Rentals engaged Chisum Sports to create an introductory

platform associated with the Tour, which included Brand

Ambassadorship of a player. This quickly expanded into further

utilization of the player for unique entertainment experiences,

as well Chisum Sports securing additional PGA Tour players for

similar purposes.

Chisum Sports also created, developed and managed a very

unique private tournament for United Rentals and their clients,

and thereafter provided exclusive representation on behalf of

United Rentals in the negotiation of a sponsorship with the PGA

Tour, which ultimately resulted in United Rentals becoming an

official sponsor of the PGA Tour as their official Equipment Rental

Supplier on a multi-year basis.

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The ClientThe New Orleans Hornets (now the New Orleans Pelicans), who had been forced to relocate to Oklahoma City after Hurricane Katrina devastated the Crescent City.

The TaskChisum Sports Vice President John Alper, while working for another agency, was engaged by the NBA and the Hornets to secure a foundation of major long-term sponsorship commitments in order to return the team to New Orleans.

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The ResultDespite a challenging environment at the time in New Orleans, Alper worked closely with the NBA and the Hornets organization to create an action plan, aggregate sponsorship assets and develop a tiered hierarchy of sponsorship levels.

In just over a year, eleven major long-term partnerships were secured, generating more than $26millioncashincontractuallyobligated income over a five-year period, providing the Hornets the financial stability, from a sponsorship perspective, to return to home.

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Mike Chisum PRESIDENT & FOUNDER //CELL214.289.7603EMAIL [email protected]

John Alper VP, STRATEGIC PARTNERSHIPS //CELL214.415.3667EMAIL [email protected]

Ashton Gambrell DIRECTOR, EVENTS & HOSPITALITY //CELL214.980.2390EMAIL [email protected]

Blaine Simmons MANAGER, PLAYER RELATIONS & EVENTS //CELL972-762-1341EMAIL [email protected]

Thank You! We appreciate your time and consideration, and hope to

earn the opportunity to work with you in the near future.

Heather Williamson EVENT COORDINATOR //CELL 469-475-0247EMAIL [email protected]