Webtrends for SharePoint World Tour Germany

119
© 2011 Webtrends, All Rights Reserved. | © 2011 Webtrends, All Rights Reserved. Adrian Lloyd – EMEA Partner & Alliances @ Webtrends [email protected]

Transcript of Webtrends for SharePoint World Tour Germany

Page 1: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrendsadrianlloydwebtrendscom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Agenda

02

bull How to create compelling Sites (Intranets extranets websites using SharePoint

bull The use of FAST Search for these Sites

bull How to implement these SharePoint Sites

bull Implementation of Microsoft Commerce Server for a Site

bull Analysis and Reporting of these sites

bull Management Software amp Reporting

bull Email marketing and targeting

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Web Content Management has evolved to Customer Experience Management (CXM)

03

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Webtrends

Felix NiermannSenior Consultant ndash Central Europe

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Webtrends Overview

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Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

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Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

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agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

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search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

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empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

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Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

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Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

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httpbitlyrW2yFj

09

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a fragmented world created byTHE SPLINTERNET

January 26 2010

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Next Generation ndash Web Social amp Mobile Analytics

14

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Next Generation ndash Web Social amp Mobile Analytics

15

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Webtrends ndash Analytics 10

16

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Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

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Webtrends Site Collection Feature

22

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SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

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Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

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DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

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Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

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01 what is enterprise search

89

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ne search box

90

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= customer experience

right content right people right time right device

91

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02 why use enterprise search

92

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ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

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CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

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RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

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architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

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WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

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promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

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TOPICS(SUBJECT)

search = content slicer

102

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TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 2: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Agenda

02

bull How to create compelling Sites (Intranets extranets websites using SharePoint

bull The use of FAST Search for these Sites

bull How to implement these SharePoint Sites

bull Implementation of Microsoft Commerce Server for a Site

bull Analysis and Reporting of these sites

bull Management Software amp Reporting

bull Email marketing and targeting

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

03

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Webtrends

Felix NiermannSenior Consultant ndash Central Europe

copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved

Webtrends Overview

copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6

Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 3: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

03

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Webtrends

Felix NiermannSenior Consultant ndash Central Europe

copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved

Webtrends Overview

copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6

Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 4: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Webtrends

Felix NiermannSenior Consultant ndash Central Europe

copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved

Webtrends Overview

copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6

Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 5: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 5copy 2011 Webtrends All Rights Reserved

Webtrends Overview

copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6

Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 6: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 6copy 2011 Webtrends All Rights Reserved | 6

Timeline19

9519

9920

01

2005

Founded

IPO

NetIQ acquires Webtrends

Francisco Partners acquires Webtrends

2008

2009

2010

2011

Visitor Data Mart launched

Social Measurement launched

New UX

Mobile SDKs Android BlackBerry iOS Windows phone

SegmentsUnified Analytics ndashAnalytics 10

New Mgmt TeamLocked on Strategy1 Analytics amp Optimization

across all channels2 Open3 Lead with UX4 CMO Primary Target

Open Exchange and Web Services

Widemile acquisition

Facebook Analyticsndash First to Market

Transpond Acquisition

RIM selects Webtrends

Analytics for SharePoint 2010

Reinvigorate Acquisition

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 7: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 7copy 2011 Webtrends All Rights Reserved | 7

Global Reach

5250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS RESELLERS ampAFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS EXPANDINGTO 4TH PRESENCE

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 8: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 8copy 2011 Webtrends All Rights Reserved | 8

We Support the Worldrsquos Largest Brands

Media Telecom Social Technology Travel amp Leisure

Manufacturing Financial Services CPG amp Materials Govt amp UtilitiesCommerce

CITY BEHIND THIS

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 9: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 9copy 2011 Webtrends All Rights Reserved | 9

Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels

We provide the analytics

mdashmobile social and webmdash

to deliver remarkable ROI

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 10: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 1010

bull Search Engine Marketing

bull Social Network amp Display Advertising

bull Content amp Engagement Applications

bull Customer Scoring amp Segmentation

bull Testing amp Optimization

bull Targeting Campaigns

bull Conversion Applications

bull Digital Analytics

bull Campaign Analytics

bull Customer Analytics

Attractamp Engage

Targetamp Convert

Measureamp Analyze

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 11: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 11copy 2011 Webtrends All Rights Reserved

Analytics 10

Mobile social web

Beyond the tag

Campaign measurement

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 12: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved | 12copy 2011 Webtrends All Rights Reserved

Thank you

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 13: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Web Sites mit SharePoint

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 14: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

agenda

02

user experience

branding

search

integration

empower the platform

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 15: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

user experience

Aus Office gewohnte Bedienung

Kontextsensitives Menuumlband

Cross-browser support

Die Erstellung von redaktionellen Inhalten in SharePoint erfolgt uumlber das selbe Bedienkonzept wie fuumlr kollaborative Taumltigkeiten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 16: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

branding

SharePoint bietet die Moumlglichkeit Web Sites individuell zu gestalten um den CD-Richtlinien des Unternehmens gerecht zu werden

Weitere Beispiele fuumlr SharePoint Internet Sites auf WSSDemo

httpwwwwssdemocomlivepivot

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 17: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

search

ldquoSlotrdquo-search mit visual Best Bets Refinern und Empfehlungen

SharePoint und FAST bieten vielfaumlltige Moumlglichkeiten fuumlr Websitebesucher Suchfunktionen abzubilden und um Inhalte dynamisch darzustellen

Adaptive WebsitesInhalte werden von FAST geliefertRedaktionelle Steuerung des Kontexts oder dynamisch im Kontext des Besuchers

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 18: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

integration

Integration von multimedialen Inhalten aus der Cloud

Integration von Inhalten aus Datenbanken

Beispiel Produktdaten

Integration in Drittsysteme

BeispielSeamless SAP Integration

Integration von Drittsystemen

BeispielCommerce Server

Integration von Tracking Systemen

Neben der Moumlglichkeit redaktionelle Inhalte zu publizieren bietet die SharePoint Plattform herausragende Moumlglichkeiten zur Integration von externen Systemen und Inhalten

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 19: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Dokumentenmanagement

DokumentenbibliothekDocument SetMetadaten eines Dokuments

>

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 20: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved |

empower the platform

Communities

Search

Sites

Composites

Content

Insights

Funktionsbausteine von SharePoint 2010

Die Kombination von Funktionalitaumlten der SharePoint-Plattform bietet unzaumlhlige Moumlglichkeiten moderne attraktive und auszligergewoumlhnliche Web Sites zu gestalten

bdquoEntdecke die Moumlglichkeitenldquo

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 21: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends All Rights Reserved |copy 2012 Webtrends All Rights Reserved

Danke fuumlr Ihre Aufmerksamkeit

Eike Heuer ndash Executive Advisor ndash PlanB GmbH

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 22: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

VIDEO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 23: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Take a breakhelliphellip

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 24: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 25: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Products amp Services

06

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 26: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

CXM is ldquoContent Management Search Customer targeting Analytics Personalization and Optimization capabilitiesrdquo

August 10 2011

07

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 27: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Web Content Management has evolved to Customer Experience Management (CXM)

July 13 2011

08

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 28: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

httpbitlyrW2yFj

09

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 29: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |

a fragmented world created byTHE SPLINTERNET

January 26 2010

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 30: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

14

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 31: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Next Generation ndash Web Social amp Mobile Analytics

15

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 32: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends ndash Analytics 10

16

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 33: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Flexibility of data collectionhellip for each channel

Web (SharePoint FIS)

Facebook Apps Social

Game Consoleseg XBox

IntranetExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

Depth of event analytics

Customers across all digital channels

Customer-level data Data visualization Personalization

20

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 34: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Approach - Spaces

bull Portfolio of innovative products

bull Designed for brands agencies and marketing professionals

bull Elegant visualizations and best in class data architecture

21

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 35: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends amp Microsoft

bull 400+ accounts today using Webtrends to measure their SharePoint initiatives

bull Used by marketing teams throughout Microsoft including the SharePoint team

bull Gold Certified Partner

bull wwwwebtrendscom

Customers Using Webtrends for SharePoint

17

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 36: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Analytics for SharePoint 2010

19

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 37: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Site Collection Feature

22

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 38: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Intranet Reporting Out-of-The-Box

Standard reports includeraquo Pagesraquo Visits amp Sessionsraquo Contentraquo Onsite search

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Usersraquo Onsite Search by User raquo Onsite Search by Siteraquo Document Actionsraquo Activity amp Docs by Userraquo Announcements amp Promos

Custom Reports

23

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 39: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

SharePoint Website Reports

Webtrends Analytics Reportsraquo Campaignsraquo Commerceraquo Content Page Analysisraquo Onsite searchraquo Social Media

SharePoint-specific Reportsraquo Web Parts raquo Breadcrumbsraquo Onsite Search by Site

Custom Reports

Segments amp Optimize

24

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 40: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Segments

bull Explore visitor attributes and conversion events

bull Build and score segments

bull Drive conversions through export and integrations

25

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 41: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Webtrends Optimize

bull Test target and personalize

bull Maximize conversion rates

bull Improve content relevance

26

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 42: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

DEMO

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 43: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Adrian Lloyd ndash EMEA Partner amp Alliances Webtrends

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 44: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Avanade Digital Marketing Vision

Adrian TurtschiSenior Director for Portals and Collaboration

Avanade Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 45: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanadersquos Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experienceshellip

Digital Marketing Ecosystem

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 46: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Our Work is Showcased Onlinehellip

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 47: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

The right mix

Success and greater customer engagementbull is not just about the right aesthetic designbull is not just about choosing the right web technologybull Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 48: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitorrsquos based on demographic and behavioral data to deliver highly relevant personalized content experiences that improve user experiences and business outcomes

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 49: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

bull Circulated content

Avanade Path to Intelligent Marketing

Personalization amp Targeting Most Companies Are Here

StaticExperienc

es

bull Referral sitebull Referral keywordbull Previous sessionsrsquo

databull Real-time activitybull Geographicbull Technographicbull Time of day

bull Social Profilesbull Affinity groupsbull Explicit

preferences (user-defined)

bull Multi-Channel engagement

bull Sentiment Analysis

CRM amp Social

Integration

bull Agebull Genderbull Segmentsbull Ad Re-messagingbull Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 50: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 51: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Avanade Digital Experience

Three main feature areas1) Anonymous Profile An extensible profile system

that tracks unregistered users via cookies It can be accessed via server side code and has a Java-Script friendly web service interface The Profile feature serves as the backbone of ADE

2) Content Targeting A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint It allows content owners to tag their pages As users browse the site content targeting web parts serve content that has similar tags to high-ranking recently viewed content

3) Marketing console Updated views to help marketers simplify and streamline the lifecycle of content variations

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 52: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |52

AdRock

from Avanade and Microsoft

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 53: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site and as an ongoing service from Avanade

Avanade provides comprehensive technology and cloud services to further enhance AdRock These include experience design web development business intelligence customer relationship management and much more

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web from ads to sites improving your digital marketing performance

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 54: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics measurement and optimization across mobile social and web

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications

Microsoft Atlas

Unified management of digital marketing campaigns across display banners rich media search video and websites

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful action-oriented insights

Avanade Content Engine (ACE)

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 55: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Why is this relevant

The increase of mobile device usage has exploded in recent yearsraquo Apple iPads and iPhonesraquo Netbooksraquo Samsung Galaxy Tab and

Mobile Seriesraquo Google Android enabled

devicesraquo Windows Phone 7 Devices

Customers want interactivity beyond the desktopraquo Kiosk and Display solutions

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 56: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

What is the Avanade Content Engine

One system to rule them allraquo Centralized administration and distribution of content to multiple

channelsand devicesraquo Utilize SharePoint 2010 in new and innovative waysraquo Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browserraquo To phones and tabletsraquo To kiosks and retail unitsraquo To information displays

ACE isnrsquot what you think when you think SharePoint 2010itrsquos a new paradigm in Information Management and Distribution

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 57: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

Architecture

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 58: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved |

ACE addreses customer pains

raquo Build it twenty times ($20) or build it once ($1)bull Web-based applications offer cost advantages over native applications

raquo Clients want to get on as many devices as quickly as possible without exorbitant costs

raquo SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

raquo The consumer market is moving towards new devices and standard frequently added

raquo Companies want to leverage more functionality from their investments in SharePoint 2010

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 59: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

ACE Demonstration

httpaceshowcaseavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 60: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Thank You

Adrian Turtschi ndash adrianTavanadecom

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 61: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

QampA

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 62: Webtrends for SharePoint World Tour Germany

copy 2012 Webtrends and Avanade All Rights Reserved |copy 2012 Webtrends and Avanade All Rights Reserved

Lunch

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 63: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Ascentium

Max Romanenko ndash MD EMEA Ascentium

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 64: Webtrends for SharePoint World Tour Germany

hi Koumlln

wersquore

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 65: Webtrends for SharePoint World Tour Germany

LAUNCH

Research

Strategy

Design

Build

Measure amp

Analyze

Strategy

Optimize amp Extend

We design build manage and support digital experiences

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 66: Webtrends for SharePoint World Tour Germany

Ascentium a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation amp Integration

Managed Services

Source Forrester

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 67: Webtrends for SharePoint World Tour Germany

With current growth rates Web access by people on the move ndash via laptops and smart mobile devices ndash is likely to exceed web access from desktop computers within the next five years

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 68: Webtrends for SharePoint World Tour Germany

offer

$Context is King circumstances or conditions that surround a person place or thing Content is of little value if it does not address the context of where you are

Cameron Moll SXSW2007

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 69: Webtrends for SharePoint World Tour Germany

How do WE create the next generation of content-rich meaningful usable and interesting digital experiences that are designed to operate in a generally smaller more varied and far less predictable environment

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 70: Webtrends for SharePoint World Tour Germany

txt

Facebook

e-mail

game

info

itrsquos (still amp always) about people

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 71: Webtrends for SharePoint World Tour Germany

freedom of choice

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 72: Webtrends for SharePoint World Tour Germany

create nimble experiences - not perfect ones

With a thanks to Dave Armano for his lovely visual thinking

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 73: Webtrends for SharePoint World Tour Germany

be reliable ndasheven the best value will not survive downtime

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 74: Webtrends for SharePoint World Tour Germany

we need a platform

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 75: Webtrends for SharePoint World Tour Germany

Commerce Server

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 76: Webtrends for SharePoint World Tour Germany

Commerce Server

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 77: Webtrends for SharePoint World Tour Germany

CommerceLive

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 78: Webtrends for SharePoint World Tour Germany

CommerceLive

NET FASTSharePoint Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 79: Webtrends for SharePoint World Tour Germany

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 80: Webtrends for SharePoint World Tour Germany

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 81: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 82: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

The Power of Enterprise Search

Mathias MoehlisSenior Solutions Sales Professional

Digital Marketing Platform Microsoft Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 83: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

table of contents

01 what

02 why

03 how

88

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 84: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

01 what is enterprise search

89

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 85: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ne search box

90

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 86: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

= customer experience

right content right people right time right device

91

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 87: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

02 why use enterprise search

92

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 88: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

ATTRACT ENGAGE CONVERT

turn visitors into customers

93

and outcome for you

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 89: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

CXM Graphic Source Forrester Research Inc The Forrester Wave Web Content Management for Online Customer Experience Q3 2011 July 13 2011

94

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 90: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

RICHMEDIA

BUSINESS DATA

STRUCTUREDDATA

INTERNET ENTERPRISECONTENT

CONTENT ENGINE

WEBSITES APPS COMMERCE TOPICS COCKPITS

search = business platform

95

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 91: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

architecture big picture

96

CONNECTOR amp PIPELINE

RENDERING

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 92: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

search = content enrichment

97

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStationWii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

use existing metadata + add new metadata + link content sources

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 93: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

03 how to use enterprise search

98

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 94: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

WEBSITES

search = adaptive websites01COLLECT ANDMATCH PROFILEDATA(CRM ATLAS)

03ANALYSE ADDI-TIONAL INFOR-MATION (IP-GEOERP SOCIAL ETC)

02TRACK ANDRECORD USERBEHAVIOR(COOKIES)

RESULTDELIVER DYNAMIC AND PERSONALIZED CONTENT

INCREASE VISITS AND TRANSACTIONS

99

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 95: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

promotereward

entertaininform

Mums amp Families StakeholdersYoung Adults

100

example adaptive websites

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 96: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COMMERCE

search = personalized shopping

101

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 97: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(SUBJECT)

search = content slicer

102

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 98: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

TOPICS(GEO)

search = content slicer

103

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 99: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

COCKPITS

search = contextualizing of data

104

WEBTRENDS

CRM

ERP

ATLAS

SOCIAL MEDIAMONITORING

ETC

DASHBOARDS

CONTROLLING

ACTINGINTELLIGENCE

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 100: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |105

example cmo cockpit

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 101: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

benefits01PLATFORM

03PARTNER

02QUALITY

106

04INNOVATION

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 102: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank You

Mathias MoehlisSenior Solutions Sales Professional DMP Microsoft Germany

mathiasmoehlismicrosoftcom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 103: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

appendix differentition search capabilities

02

bull Powerful content processing with deep navigation

bull Visual search experience with document previews

bull Tailored relevance and visual best bets

bull Best-in-class platformbull Advanced linguisticsbull Extreme scale and

performance

bull Search-as-you-type and metadata-driven navigation

bull People and expertise search with MySite profiles

bull OpenSearch federationbull Business Connectivity

Servicesbull Centralized administration

and System Center integration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 104: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Take a Break

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 105: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

SHAREPOINT REPORTING AND MANAGEMENT

James Fowell - Sales Engineering Manager

Axceler

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 106: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Axceler ndash Who we are

02

raquo Axceler promotes and supports Microsoft SharePoint success in the marketplace through products that solve key challenges thought leadership and active community engagement

raquo Global Software Company

raquo Over 2000 organisations rely on Axceler products

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 107: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

How Axceler helps

Now ndash clean up your SharePoint environmentraquo Challenges with SharePoint Administrationraquo ControlPoint can assist with reporting and

configuration

During Migration to SP2010 ndash right tools to reduce risks errors and ensure successful moveraquo Challenges with SharePoint Migration Upgradesraquo Davinci Migrator can help

After Migration ndash ongoing management and administration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 108: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Monitor SharePoint Usage and Trends

raquo Isolate sites that are no longer needed and delete them

raquo Compare activity from the past to help anticipate the future

raquo Find sites with the most or least activityraquo Identify who is accessing which

documents including details on that activity (helping to adhere to compliance standards)

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 109: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Keep Track of Content and Storage Growth

raquo Monitor and track the growth of sites for better planning especially with migrations

raquo Analyze web part usage to determine which sites are using which web parts

raquo Management and control of SharePoint features

raquo Ensure consistent branding and behavior site themes quotas regional settings etc

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 110: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Ensure SharePoint Content is Secure

raquo Perform complete permissions analysis across the SharePoint platform down to document level

raquo Monitor the changes to SharePoint permissions

raquo Clean up permissions for users that are no longer in Active Directory

raquo Analyse SharePoint groups

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 111: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Streamlined SharePoint Management

raquo Manage SharePoint permissionsraquo Move Copy sites and contentraquo Manage site featuresraquo Set up alerts and enforce policiesraquo Identify governance violationsraquo Manage SharePoint alerts

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 112: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved |

Demonstration

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 113: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

Thank Youemail jamesfowellaxcelercomtwitter jfowellphone +44 207 850 0199blog httpinfoaxcelercom

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking
Page 114: Webtrends for SharePoint World Tour Germany

copy 2011 Webtrends All Rights Reserved |copy 2011 Webtrends All Rights Reserved

QampAand

Networking

  • Slide 1
  • Agenda
  • Web Content Management has evolved to Customer Experience Manag
  • Webtrends
  • Webtrends Overview
  • Timeline
  • Global Reach
  • We Support the Worldrsquos Largest Brands
  • Mission
  • Slide 10
  • Analytics 10
  • Thank you
  • Web Sites mit SharePoint
  • agenda
  • user experience
  • branding
  • search
  • integration
  • empower the platform
  • empower the platform (2)
  • Danke fuumlr Ihre Aufmerksamkeit
  • Slide 22
  • Take a breakhelliphellip
  • Slide 24
  • Products amp Services
  • Web Content Management has evolved to Customer Experience Manag (2)
  • Web Content Management has evolved to Customer Experience Manag (3)
  • httpbitlyrW2yFj
  • Slide 29
  • Slide 30
  • Slide 31
  • Webtrends ndash Analytics 10
  • Flexibility of data collectionhellip for each channel
  • Webtrends Approach - Spaces
  • Webtrends amp Microsoft
  • Webtrends Analytics for SharePoint 2010
  • Webtrends Site Collection Feature
  • SharePoint Intranet Reporting Out-of-The-Box
  • SharePoint Website Reports
  • Webtrends Segments
  • Webtrends Optimize
  • DEMO
  • Thank You
  • Avanade Digital Marketing Vision
  • Slide 45
  • Our Work is Showcased Onlinehellip
  • The right mix
  • Slide 48
  • Avanade Path to Intelligent Marketing
  • Slide 50
  • Avanade Digital Experience
  • Slide 52
  • Slide 53
  • End-to-End Technologies
  • Why is this relevant
  • What is the Avanade Content Engine
  • Architecture
  • ACE addreses customer pains
  • ACE Demonstration
  • Thank You (2)
  • QampA
  • Lunch
  • Ascentium
  • Slide 64
  • Slide 65
  • Ascentium a Global Commerce Service Provider
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • The Power of Enterprise Search
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Thank You (3)
  • appendix differentition search capabilities
  • Take a Break
  • SHAREPOINT REPORTING AND MANAGEMENT
  • Axceler ndash Who we are
  • How Axceler helps
  • Monitor SharePoint Usage and Trends
  • Keep Track of Content and Storage Growth
  • Ensure SharePoint Content is Secure
  • Streamlined SharePoint Management
  • Demonstration
  • Thank You (4)
  • QampA and Networking