We Are Collider - Honest Marketing - Digital Shoreditch #DS15

COLLIDER © 2014

WWW.WEARECOLLIDER.COM@WEARECOLLIDER

WE ARE COLLIDERA creative agency that specialises in launches. We fuse social media, digital experiential, and branding to create positive reactions that drive our clients’ businesses forward.

HONESTY IN MARKETING@KARELKUMARSENIOR SOCIAL MEDIA MANAGER

COLLIDER © 2014


READY?

COLLIDER © 2014


LET’S GO

COLLIDER © 2014


NO LEGACY IS SO RICH AS HONESTY– WILLIAM SHAKESPEARE

COLLIDER © 2014


WHAT IS HONEST?

COLLIDER © 2014


What’s in a chicken McNugget?How much does the person who makes my Nike shoes get paid?

COLLIDER © 2014


HONESTY AS A TACTIC

COLLIDER © 2014


FOOD STARCH-MODIFIED, SALT, SEASONING (AUTOLYZED YEAST EXTRACT, SALT, WHEAT STARCH, NATURAL FLAVORING [BOTANICAL SOURCE], SAFFLOWER OIL, DEXTROSE, CITRIC ACID), SODIUM PHOSPHATES, NATURAL FLAVOR (BOTANICAL SOURCE). BATTERED AND BREADED WITH: WATER, ENRICHED FLOUR (BLEACHED WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), YELLOW CORN FLOUR, BLEACHED WHEAT FLOUR, FOOD STARCH-MODIFIED, SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE, CALCIUM LACTATE), SPICES, WHEAT STARCH, DEXTROSE, CORNSTARCH.

WHITE BONELESS CHICKEN + WATER

INGREDIENTS OF A CHICKEN MCNUGGET

+

COLLIDER © 2014


£48.75 PER MONTH12 VIETNAMESE

FACTORIES

43,000 WORKERSPER DAY£2 *BASED ON 2001

FIGURES ADJUSTED FOR 2014 INFLATION

COLLIDER © 2014


24,324 WORKERS

COLLIDER © 2014


MADE BY WOMEN

NOT MADE BY WOMEN

COLLIDER © 2014


THEY HAD TO REACT AGAINST THAT INFAMOUS PINK SLIME

BUT

COLLIDER © 2014


AND PUBLIC OPINION ABOUT SWEATSHOPS

BUT

COLLIDER © 2014


IT WAS A TRICK

We Are Collider - Honest Marketing - Digital Shoreditch #DS15

Marketing

Transcript of We Are Collider - Honest Marketing - Digital Shoreditch #DS15