Tony Fish Digital ID Shoreditch #ds12
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Presentation given at Digital Shoreditch for Identity Day: 25 th May 2012 http://digitalshoreditch.com /identity/ You will need to read the notes to understand this presentation…..
description
The expectation is that the speaker stands at the front and therefore how do feel when that rule of expectation is broken? Something you expected to happen; has not….. And this is the theme we are going to explore now. When does broken expectation become strange, odd, unusual or creepy….espically in relation to your identity and data. And how quickly do you become comfortable with the new format. My bet is slide 3
Transcript of Tony Fish Digital ID Shoreditch #ds12
Presentation given at Digital Shoreditch for Identity Day:
25th May 2012 http://digitalshoreditch.com/identity/
You will need to read the notes to understand this presentation…..
Remit : something that is not in
You may want to read the notes to understand this presentation…..
You as a professionalYou as a professional You as a one of 7 bn peopleYou as a one of 7 bn people You as a persona
TRUST
RISK
EXPECTATION
PRIVACY
IDENTITY
There is no one model of IDENTITY that will satisfy
everyone, in all cases, in all places
Observation 1
You
Observation 2
From
With some complexity in the middle
There is no model of TRUST that will satisfy everyone, in
all cases, in all places
Observation 3
Observation 4
It is about
TR US T
Observation 5
There is no one model of PRIVACY that will satisfy everyone in all cases and
privacy law is confused with“sharing”
There is ONLY ONE model of PRIVATE and that is what goes on inside your head
Observation 6
complexity is created as we balance our individualism with
professionalism and citizenship
Observation 7
So tell me something I didn’t know
Questions
How is All Data and My Data related?
Do you believe that everyone has the same opinion as you?
6 models for ALL DATA and My DATA
The Righteous model The Visionary model The Idealistic model
The Evolution model The Private model The replication model
Questions
How are My Data and Identity related?
Do you believe that everyone has the same opinion as you?
The 5 models of My Data and Identity
The Related model The Inseparable model
The Subset model The GreaterThan modelThe Multiple Me model
Questions
How are My Data and My Rights related?
Do you believe that everyone has the same opinion as you?
The 4 models of My Data and Rights
The Extension model The Control model
The Right model The Real model
Don’t get bogged down in trying understand this
Work out your own attitude towards
how you want your own data to be treated; first!
Work out your companies attitude towards your personal data;
second
Work out your companies attitude towards your
CUSTOMERS data; third
Articulate your perception of
creepy in terms of the gaps in
expectations
I believe that “ ” fade*, therefore I consider that your
network** edge (influence, recommendation, reach) is defined by a propensity to take
risk.
* Fades: hard (technical, permission, certificate) and soft (time, relevance, reach) ** Network: widest possible sense: physical, six degrees, payment, access,
codes, influence, reach, recommendation,LogIn, ID, FoF,
IdentityTrustPrivacy
our frustration is that those with lower risk have higher authority
and that limits our own personal reach, scope, creativity and aspiration
and our annoyance is created by those with a higher risk propensity and a-can-do attitude that want to
take us beyond our own boundaries of expectation.
Your data is a commodity & ownership is unimportant. Value will be retained by those who can get deep & dirty in the
transformation of data to create value & can marry complexity with uncertainty
In the new kingdom, loyalty is dead, privacy is a setting, trust is the
challenger, the princes’ are brands, the princesses are simplicity, attention is queen, data is king and creepy is our
political foe
