Water Purifier Business(1)

8/3/2019 Water Purifier Business(1)

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NEED FOR WATER PURIFIERS

y In India, 80 percent of all diseases are reported to be caused

by water borne micro organisms.

y Our tap water is not as safe as it was during our forefathers

time..y How pure is your purified water?

y Problems with boiling water

y Water contains chlorine, lead, fluoride, rust, pesticides and

heavy metals.y The pipes that municipal water flows through are often rusty.


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CAN WE DEPEND ON BOTTLED WATER THEN?

y Bottled water is not always filtered.

y Bottled water is not necessarily cleaner or safer than most tap

water.

yAbout one-third of the waters tested contained levels ofcontamination including synthetic organic chemicals, bacteria

and arsenic.

y In fact, about a quarter of all bottled water is actually bottled

tap water , according to government and industry estimates.


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OPPORTUNITY

y The business opportunity of a Lifetime.

y Currently, there are 5-6 million homes owning water

purifiers out of a total of 220 million households nationwide.

yGrowth of 290% by the year 2013.

y Reasons for having great opportunity.


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TECHNOLOGY ASSESSMENT

y What is meant by Technology Assessment?

y Moderate Technology is required for manufacturing the

product.

yVery simple technology is needed for operating and using theproduct.

y Hardware & Software


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MARKET ASSESSMENT

y Structured approach to defining demand potential

y Identify CustomersWho

Where are theyHow to reach themWhat motivates them to buy

y How big is the market?

y Is the market growing?


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FINANCIAL FEASIBILITY

y What is Financial Feasibility?

y The three important things to consider:

1. Start - Up Capital Requirements

2. Start Up Capital Sources3. Potential Return for Investors

y Various costs associatedDevelopment Cost - ZEROInstallation Cost 3,00,000/-

Operational CostMaintenance Cost Training Costs -


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ORGANIZATIONAL FEASIBILITY

y To determine whether the new system will fit into the

organization and meet the current goals and objectives.

yThe two important questions to ask yourself:1. Can the participants use the system?

2. Are they able to operate the new system?


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COMPETITION

y High competition

y Dominant players include: Hindustan Unilever Limited,

Eureka Forbes, Kent.y Other aggressive players include Ion Exchange, Usha Brita,

Whirlpool, Philips, Tata Chemicals.


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BUSINESS PLANBusiness Segment

Sole Proprietorship Private Limited Company

Legal Formalities Registration of the company

Registration of name of company etc.Marketing Segment

Door to door sales activity Establish own retail store Market Skimming

Advertising EMI facility for lower class people Delivering the product at free of cost to NPOS,

govt. hospitals, govt. schools.


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BUSINESS PLAN (cont)

Operational Segment

One manufacturing plant and six retail stores across India

Technology depends on type of the product

D

ifferent technology for RO, UV, RO+UV and Sachet basedpurifiers

Financial Segment

Capital Rs. 40,00,000/-

Source of Capital Bank Loan Salary as per designation

Incentives will be paid if targets are achieved


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BUSINESS PLAN (cont)

HR Segment

Recruit highly skilled people and pay them well

Managers with good experience

Preference to people having experience in similar field Work minded persons and who can achieve the targets

Critical Risk Segment

What can make my business fail?

Appropriate strategies to overcome risks


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About the product

y Four different types of water purifiers:

Reverse Osmosis(RO) Technology Purifier

Ultra Violet (UV) Technology Purifier

Reverse Osmosis + Ultra Violet Purifier Sachet Purifier

ReverseOsmosis(RO)Technology Purifier

y Removes dissolved impurities along with bacteria and

viruses from drinking watery RO is a new technology being used for past few years to

purify drinking water.


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About the product (cont)Ultra Violet(UV)Technology Purifier

y Water is subjected to UV rays to kill bacteria and viruses.

y Most conventional electric water purifiers work on UV purification.

RO + UV Purifier

y D

ouble Purificationy It kills bacteria and virus, and also removes dissolved impurities from

water.

Sachet Purifier

y Sachet resembling a tea bag, but instead of imparting flavor to the water,the bag absorbs toxins, filters out and kills bacteria, and cleans the

water.y The bags are made of inexpensive tea bag material and contain nano-

scale antimicrobial fibers that filter out contaminants & microbes, andgranules of activated carbon that kill the bacteria.


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THANK YOU

Water Purifier Business(1)

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