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WATER PURIFIER INDUSTRY

Presented to:-

Prof. Nikhil Rao

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GROUP NO. 5

Amit Soni 18

Ankit Sheth 29

Ashish Nagori 35 Chandni Doshi 46

Chandrashekhar P 47

Fareena Rawther 67

Harshad Makwana 76

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About the industry

Need for water purification

Types of water purification system:1. Ultra Violet based

2. Reverse Osmosis based

3. Chemical based

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KEY PLAYERS IN THE INDUSTRY

Eureka Forbes

Kent

Ion exchange Usha Breta

Philips

Luminous

Whirlpool

Hindustan Lever

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Market Size : Approximately Rs.1400 Cr.

Market Share :Ultra violet water purification system:

Eureka Forbes 68%

Reverse Osmosis purification system:

Eureka Forbes 60%

Kent RO system 40%

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EUREKA FORBES

Pioneer in home water purifiers

Over 70 million litres of Aquaguard

Worlds largest manufacturer of UV

based purification system.

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4 Ps

Product

Price

Promotion Place

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PRODUCT

Aquaguard Classic

Aquaguard Ultra

Aquaguard Total RO SMART

Aquaguard Total RO SMART TURBO

Aquaguard Total NF

Aquaguard Hi-Flo

Aquaguard Compact

Aquaguard Booster

Aquaguard Total Sensa

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Aquaguard Classic

3 in 1 water purifier

Aquaguard Ultra

Ultrafiltration Membrane

Aquaguard Total NF

The revolutionary NF AMP Sweetness+.The ultimate in purity and freshness

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PRICE

Price Range Rs 1,600/- to 20,000/-

Special Discounts on Bulk Buying

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PROMOTION

DIRECT MARKETING

Direct marketing is a method which helps to create adirect connection with the potential consumer.

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ADVANTAGES OF DIRECT

MARK

ETING

It is easy, convenient and private .

No Middleman involved .

Saves time of working and busy people .

Direct Customer with the customer .

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DISADVANTAGES OF DIRECT

MARK

ETING

Cannot touch and feel the product before

buying. Scope of expansion is limited in this kind of

marketing.

May cause irritation to the customer.

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PLACE

Metropolitan cities

Cities

Towns

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STP Segmentation

1. Income

2. Lifestyle

Targeting

1. Housewives

2. Health care specialist

Positioning

Safe and Pure drinking water

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EXISTING ADS 1

RO Water Purification - Aquaguard Total from

Eureka Forbes.flv

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AD 2

Water Purification - Aquaguard Total from

Eureka Forbes.flv

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NEW PRODUCT AD

NEW AD.avi

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Product Features

Mobile Purifier

Compact Variant Size

UV Rays TechnologyOxidization

Become Sweeter in Taste

Cooling

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STPSegmentation Targeting Positioning

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Segmentation

Income Segmentation - Above Rs.25,000

Geographic Segmentation Metropolitan-

Cities, Towns & Corporate Areas. Behavioural Segmentation Health Conscious

People

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Targeting

B2B

B2C

Health Care Industry

Frequent Travellers

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Positioning

Compact Mobile Purifier

Health Conscious Everywhere

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Product

MOBIPURE Purity wherever you go

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The price for this product would be Rs 1800.

Quantity discounts.

Cash discounts.

Price

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Metros

Cities

Towns

Place

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Television Advertisements.

Newspaper advertisements.

Hoardings.

SMS Marketing.

Road Shows.

Promotion

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THANK YOU