Vsc presentation(potential client)

18
San Franc isco I New York I London I Mumba i

Transcript of Vsc presentation(potential client)

Page 1: Vsc presentation(potential client)

San Francisco I New York I London I Mumbai

Page 2: Vsc presentation(potential client)

The Quick and Dirty on Us

9Over the past nine years, VSC has been the go-to PR agency for startups from

inception to exit.

Awards

Clients have combined for

over $5 billion in exits to

the likes of:

100+50+DisruptiveStartups

&

Page 3: Vsc presentation(potential client)

Success like this creates discussion

Page 4: Vsc presentation(potential client)

VSC led the PR strategy for PocketCloud. This chart shows healthy growth in internet awareness from signing of VSC. Over all searches for product increased over 2x since signing.

C a s e S t u d y : Building value

100 media placements

250,000 - 2 mil users gained in one year

1600% Facebook fans increased

2 Appy awards

PocketCloud: overall growth PocketCloud: growth with VSC

Page 5: Vsc presentation(potential client)

VSC led the PR strategy for AdMob. In 2009, AdMob was acquired by GREE, a foreign gaming company. GREE, based on performance they kept VSC.

C a s e S t u d y : Visibility is Key

600 media placements

160 countriesworldwide

700games

VSC led the PR strategy for AdMob. This chart shows the steady growth achieved above its largest competitor, Third Screen Media, in the early stages of the mobile ad game.

In November 2009, AdMob was acquired by Google for:

$750million

Page 6: Vsc presentation(potential client)

VSCpr led the most successful app launch of 2010, the Skyfire mobile browser.

The launch resulted in nearly $1 million worth of downloads with 300,000 paid downloads in the first week.

VSC secured over 500 print and online stories built with a series of initiatives.

Skyfire was mentioned in over 40 broadcasts nationwide including a live segment on CNN.

Featured in:

C a s e S t u d y : Skyfire on fire

Page 7: Vsc presentation(potential client)

C a s e S t u d y : Coverage

GreystripeFastCompany

Hatch LabsForbes

AdMobWall Street Journal

GupshupEntreprenuer

GREENew York Times Placecast

New York Times

Page 8: Vsc presentation(potential client)

Initially, VSCpr schedules a kick-off to discuss strategy and define PR goals for our clients. From there we finalize timelines, media targets, release details, assets, deliverables and measurement.

Once the planning and timelines are finalized, we facilitate ongoing weekly calls to discuss PR activities, media outreach, releases and general updates, which are tactically tracked through roadmap reports.

Roadmaps: VSCpr communicates with the executive team or appointed manager through an initiative roadmap-reporting structure that tracks:

P r o c e s s

Roadmaps It ems Action items / accomplishments Press initiatives timeline Media relations Coverage Competitor landscape activity

Stay on trackwith VSCpr

Page 9: Vsc presentation(potential client)

We are entrepreneurs, too, and results drive our business. We win when you win, and we compensate our team accordingly.

Our fee’s range from $15,000 to $20,000 as a monthly retainer and are based upon specific scope plus the opportunity to earn bonuses for achieving specific results in terms of coverage.

Our engagements start with a minimum of a three month engagement and offer a thirty day opt out at anytime thereafter.

S e r v ic e F e e s & T e r m s : We win when you win

3+

$15,000 $20,000

Smaller Larger

Month minimum

Page 10: Vsc presentation(potential client)

PR programs to deliver consistent visibility

S c o p e o f S e r v ic e s

U.S. strategy and positioning

Development and execution on PR timelinesand news cycles

U.S. media relations, press releases, thoughtleadership and outreach

Coverage in target media

Page 11: Vsc presentation(potential client)

“VSCpr helped us strategically chart our course and delivered messaging, market reaction and overall go-to market strategy that led to coverage by every major business and influencer outlet in the U.S.

In the PR world, they are game changers.”

- Dai Watanabe, CEO DeNA Global (acquirer of ngmoco:))

Page 12: Vsc presentation(potential client)

"VSCpr's unique expertise has enabled Placecast to define a new market and tell our story to the world.

Their strategic guidance and industry relationships as they relate to our business are second to none.”

- Alistair Goodman, CEO, Placecast

Page 13: Vsc presentation(potential client)

"Thanks for the exceptional work on our launch.

This was a critical moment for AdMob and VSCpr played an important role in our success.”

- Jason Spero, Head of Global Mobile Sales & Strategy at Google

(Former VP & GM, North America at AdMob)

Page 14: Vsc presentation(potential client)

"We've experienced an increase in sales and client renewals as a result of VSCpr's efforts, which have proven crucial to our business.”

– Nihal Mehta, CEO of buzzd, a two-time VSCpr client,

who sold his first startup, ipsh!, to Omnicom Group

Page 15: Vsc presentation(potential client)

Vijay Chattha Chief Talker & Executive Manager

Here is the team...

CEO of VSCpr and Executive Account Manager, Vijay oversees strategy for our clients.

Vijay does more than promote his clients; he shapes the conversation and leads the media in understanding what is important and what will be in the future. His new media deal-making skills and agency wins have led him to be featured in publications such as The Wall Street Journal, Business Insider and TechCrunch.

Page 16: Vsc presentation(potential client)

Stacy TaaffeDirector of Client Experience

Here is the team...

In the creative world of ideas and innovation, it’s critical to have a team member bring ideas together and deliver actionable results on time.

Stacy is that person for VSCpr’s accounts. Stacy oversees PR plan execution, deadlines, reporting and keeps the VSCpr in line and on time.

It is because of her obsessive attention to client experience and task management that most VSCpr clients hire us again for their next big idea.

Page 17: Vsc presentation(potential client)

Why ?• We deliver results. Ink. Stories. Trust of the influencers. Calls from the media and

analysts in the long-term, as they trust the firm and its PR.

• We have the track record to show it. Besides that, everything else is just a lot of talk. We save that for our external media relations.

• We are competitive. Our business is based on a standard retainer + results model, ensuring pro-activity and results-based fees.

• We get it inside out and we add a personal touch. We have the awards (over 100 to date), placements, and relationships to prove it.

• Expertise. It allows us to cross-pollinate opportunities and abilities across our client experiences and deliver efficient, intelligent counsel unlike any other firm in the market today.

Page 18: Vsc presentation(potential client)

Who we work with

OPTIONAL