Virtual Reality MarketingEight ways marketers can use VR

Qbit Technologies

Companies are using VR to let people experience their services:

hospitality and travel services providers can convince someone they can

offer amazing experiences by letting people experience them in VR.

Take potential clients to the destination and allow them to walk around

the spaces, to look at the views, to be in the experiences. It gives users a

real sense of what it would be like.

Marriott Hotels has been offering VR honeymoon experiences to newly

married couples.

Carnival Corp. hopes virtual reality will give land lovers a better sampling

of what vacationing aboard one of its cruise lines is actually like.

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oServiceExperience

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Product ExperienceClick the im

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VR allows companies to show and customize products even

though they have to be developed or they cannot be easily

transported.

Audi introduced VR for car configuration.

(click here to read the article)

RMD Kwikform, a UK Shoring Solutions Provider, introduced

VR to show the structures of their equipments.

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Product-Line ExtensionVR offers companies the opportunity to create their own VR

experiences and VR branded products.

Dior is making its own branded VR viewer.

(click here to read the article)

Coca-Cola is entering into the virtual reality world by creating its

own Coke-themed VR cardboard goggles!

McDonald’s is transforming Happy Meal boxes into VR headsets

compatible with smartphones! The company created a ski-themed

VR game, "Slope Stars," for use with the Happy Goggles.

RetailExperienceIncreasingly brands are looking for ways to give immersive,

breathtaking and emotional experiences in order to be more

closely involved with the event rather than just putting their

name on a shirt, a ball or some hoardings.

Providing immersive VR experiences for your audience

alongside events can deepen the brand engagement and it

can extend it well beyond a physical venue.

Ted Baker has opened a virtual store and offered a VR

purchasing experience via its website and cardboard VR

viewers in some of its Point Of Sales.

(virtualstore.tedbaker.com)Click the im

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Market ResearchInvesting in a new physical space is a huge undertaking,

whether it's a new store, a cinema or shopping centre. So being

able to understand how your customers feel about navigating

such things as your new planned layout, colour scheme and

product range is vital.

Surveys and panels, even equipped with 3D visualisations, only

give a limited amount of insight. However a full VR experience

can give a much more holistic, accurate and compelling set of

insights.

Tesco created a virtual store so people could walk round it

before it was built.

VR allows companies to show and customize products, which can be linked

to real events.

Red Bull offers VR experiences alongside its extreme flying races. In this

way, fans can experience what it is like to be in the plane, not just watch it.

Topshop created a complete virtual reality world of the Topshop Unique

show for London Fashion Week AW14.

EventExperience

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Educational ExperienceFor brands that are proud of the way their product is produced, VR

can provide a way of creatively showing a production process.

Educating consumers in the brand in an immersive way

demonstrates the craft, and consumers are increasingly interested

in learning about the origin and backstories of the products they

buy.

Hacienda Patrón tequila distillery offers to consumers a 360° video

'The Art of Patrón' Virtual Reality Experience at Patrón events,

educational seminars, retailers and on the Art of Patrón website.

Dior shows an exclusive 360° immersive experience in Christian

Dior's childhood house in Normandy.

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Click the image to see a video

Recruiting the right people can be challenging. Giving people a

sense of what it would be like to do the job can help attract the

right candidates and see if they are made of the right stuff.

Air forces around the globe are giving to possible recruits the

chance to virtually fly a fighter jet.

RecruitingEnhancement

Insights VR SocialImpact

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