Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR...

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Virtual Reality As a Strategic Marketing Tool Email: [email protected] Twitter: @MadBearPro @GlennZimmerman Facebook: Facebook.com/MadBearProductions

Transcript of Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR...

Page 1: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Virtual Reality As a Strategic Marketing Tool

Email: [email protected]

Twitter: @MadBearPro

@GlennZimmerman

Facebook: Facebook.com/MadBearProductions

Page 2: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Basic Questions

WHAT IS THE DIFFERENCE?

Virtual Reality vs. Augmented Reality

Page 3: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Basic Questions

WHAT IS THE DIFFERENCE?

Virtual Reality vs. 360 Degree Video

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VR Growth

Courtesy: Greenlight Insights

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Demo

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Storytelling for Virtual Reality

WHAT IS THE DIFFERENCE?

HD VIDEO vs. Virtual Reality/360 Degree Video

Page 7: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Storytelling for Virtual Reality

WHAT IS THE DIFFERENCE?

HD VIDEO vs. Virtual Reality/360 Degree Video

CONTROL

Page 8: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Storytelling for Virtual Reality

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Virtual Reality for Business

How Do You Use It?

Page 10: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Virtual Reality for Business

How Do You Use It?

-Company Culture -Training -Demonstration -Welcome -Event -Presentation -Video Tour -Sales Video -Product Review/Test -Music Video -Legacy Video -News/Documentary -Brand Experience -Explainer/Tutorial -Video PSA -Teaser

Page 11: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Virtual Reality for Business

-Company Culture -Training -Demonstration -Welcome -Event -Presentation -Video Tour -Sales Video -Product Review/Test -Music Video -Legacy Video -News/Documentary -Brand Experience -Explainer/Tutorial -Video PSA -Teaser

Experience

How Do You Use It?

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The Goal

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The Goal

Page 14: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

The Goal

Page 15: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Marketing 360 Video/VR

Page 16: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does
Page 17: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

360 Video Platforms

VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR

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Results

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Results

How Does Virtual Reality Affect Reality?

Does VR translate to more or less in the real world?

Page 20: Virtual Reality As a Strategic Marketing Tool · Marketing 360 Video/VR. 360 Video Platforms VeeR VR Samsung VR Littlestar Facebook Vimeo YouTube NYT VR . Results. Results How Does

Virtual Reality As a Strategic Marketing Tool

Email: [email protected]

Twitter: @MadBearPro

@GlennZimmerman

Facebook: Facebook.com/MadBearProductions