“Abu Dhabi is the perfect location for our new VIV.”

Ruwan Berculomanager VIV Worldwide

The new international platform from Feed to Food

Animal protein producers in Middle Eastern and African countries will gain a new trade fair geared specifically to their needs: VIV MEA. VNU Exhibitions aims to make this the num-ber one show for poultry, aquaculture and dairy professionals in Africa and the Middle East. It has 200 exhibiting companies and is co-located with the GFIA. 

Themed newsletter | Tuesday December 22, 2015 | allaboutfeed.net

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Priority for poultryVIV moves into Desert farming MENA region: A driver for international trade

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It has been roughly a year ago when VNU Exhibitions came to conclusion that it was time to start serving the industry in Middle East and Africa. Following a strong industry outlook, the industry kept on addressing the organisation to present a poultry-focused interna-tional trade show. It had to be a centrally located platform within easy reach for quite a sizeable region.

Like many developing and emerging econo-mies, the Middle East and North Africa region (MENA) is expe-riencing population and income growth. Also the capacity for large-scale poultry operations has grown in the MENA region, and so has the demand for ani-mal feed, for which corn is a main ingredient. What more is happening in this growing region?

EU style layer farm in Abu Dhabi, UAE

Counteracting heat stress in poultry

VIV MEA event: Poultry (gut) health

Ukrainian poultry - export to Saudi Arabia approved

New app to evaluate heat stress

VIV MEA signals a strong first edition

Cow management in a hot climate

Dietary treatments for major poultry diseases

While VIV MEA will cover all parts of the animal protein spectrum except pork, organizer VNU Exhibitions Europe states that its particular emphasis will be on the production and processing of poultry meat and eggs. “The region wants to develop its own production of animal proteins and especially poultry in a respon-sible and sustainable way,” says VIV shows manager Ruwan Berculo.

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VIV MEA 2016FEBRUARY 15-17,

ABU DHABI, U.A.E.

REGISTER NOWFOR FREE ENTRY

Themed newsletter | Tuesday December 22, 2015 | allaboutfeed.net

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VIV MoVEs INTo DEsErT FArMINg - TAkINg ThE lEAD For A joINT succEss

It has been roughly a year ago when VNU Exhibitions came to conclusion that it was time to start serving the industry in Middle East and Africa

Following a strong industry outlook, the industry kept on addressing the organisation to present a poultry-focused international trade show. It had to be a centrally located platform within easy reach for quite a sizeable region. Does that sound like an easy task? No, it doesn’t. VIV’s Manager Ruwan Berculo says: ”Increasingly VIV wishes to link pro-ducers and buyers from Feed to Food through effective online tools and focused stand-alone conferences. Nothing stops us from moving into this direction. Just follow us from mid-2016 onwards; you’ll be surprised! But before getting there, we’re moving into Desert farming, starting with the first edition of VIV MEA.”

Poultry, milk and fishScheduled in the agribusiness hot-spot Abu Dhabi, during February 15-17, VIV will present its traditional trade show concept. “Bring us a platform following the likes of VIV Asia”, the industry clearly stated. Well, that was jointly developed by VIV and the industry over a course of 25 years. Such achievements do take time and require a tre-mendous joint effort. And as VIV did in the early 90s in Bangkok, it will again take the lead in establishing a 3rd international hub. With the industry’s support, Berculo was confident to make a kicking start and present the best trade show in the region for producers in poultry at first instance as well as in milk and fish. By now, it shows that the show will make this kicking start. In just 8 months the exhibition was sold out. All of VIV’s partners worldwide will contribute, a great show of confidence.Focusing climate control and animal healthBy now, the campaign is in full swing. “Together with our partners, we’re visiting each country of significance in

Middle East, Africa to create a buzz around VIV MEA 2016. Just recently I was in Saudi where colleague Niek and I vis-ited the directors of the 6 largest poultry integrations. I asked them to indicate the key challenges for poultry pro-duction in their country. Their answer was clear: “desert

farming is all about climate control, biosecurity and disease management”. Luckily VIV did its homework, resulting in an impressive series of conferences and master classes focus-ing solutions to achieve optimal climate conditions and ways to prevent disease outbreaks.

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Themed newsletter | Tuesday December 22, 2015 | allaboutfeed.net

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MENA rEgIoN: A rEAl DrIVEr For INTErNATIoNAl TrADE

As the capacity for large-scale poultry operations has grown in the MENA region, so has the demand for animal feed, for which corn is a main ingredient. What more is happening in this growing region?

By All About Feed

Like many developing and emerging economies, the Middle East and North Africa region (MENA) is experiencing popula-tion and income growth. Home to nearly 500 million inhabit-ants—the most populous countries are Egypt, Turkey, and Iran—MENA’s population is growing faster than almost any-where else in the world. MENA’s income and population growth rates are projected to exceed the world’s growth rates over the next 10 years. Against this backdrop of population growth and mixed economic performance, recent political instability in some parts of MENA, coupled with rising and vol-atile international agricultural commodity prices, have caused the region’s food imports to fluctuate and left some govern-ments struggling to subsidize basic food staples. These devel-opments have not only complicated the trade landscape, but also potentially jeopardised the food security of the region’s poorest consumers.

Food and agriculture in MENALike many parts of the developing world, growing popula-tions and incomes in the MENA region have rapidly driven

urbanisation and the emergence of a middle class, leading to rising demand for food and evolving preferences for different and new foods. Over the past 50 years, calorie consumption has risen substantially, but the percentage of those calories coming from cereal grains has fallen while calories from meat have more than doubled. Wheat and rice consumption have remained flat while poultry and beef have grown. The trend towards rising meat and dairy product consumption is a com-mon occurrence in developing and emerging economies. At the same time, the MENA region’s ability to produce the crops

and livestock needed to meet that demand is limited by its geography and climate. Across most of North Africa and stretching into the Arabian Peninsula, vast deserts cover the land, with small arable pockets concentrated in the same areas that comprised the original Fertile Crescent. Average rainfall levels for the region are not only among the world’s lowest but also highly variable, contributing to low yields that rise and fall unpredictably in areas such as Morocco.

Read the full article on All About Feed

AllAboutFeed’s editor, Emmy Koeleman takes a look at recent events in the industry and shares her view of how these events impact the industry its future and its development.

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VIV MEA 2016FEBRUARY 15-17, ABU DHABI, U.A.E.

Themed newsletter | Tuesday December 22, 2015 | allaboutfeed.net

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DrIVINg PoulTry ProFIT Through guT hEAlTh

World Poultry and All About Feed are organising the event: Driving poultry profit through gut health at the upcom-ing VIV MEA in Abu Dhabi.

By Emmy Koeleman

Three great speakers will join the event on February 16 and share their knowledge on how to best manage poultry production by focusing on best practices to promote (intestinal) health. Mohamad Farran, PhD, American University of Beirut (AUB) will speak about: Nutritional manipulations and management adjustments for hot climates. Professor Farran studied animal sciences in Syria and France and received his PhD in Poultry Nutrition at the University of Maryland, Maryland, USA. In 1988, he started his career as assistant pro-fessor at AUB and was promoted to associate professor in 1993 and to full professor in 2001. His research topics are alternative poultry feed ingredients, novel bird production and husbandry and animal welfare.

Poultry gut and virusesDr DVM Sjaak de Wit, senior scientist at the Dutch Animal Health Service will delve into: Intestinal viruses and their impact on the small intestines. Sjaak de Wit is a Veterinarian Senior Scientist at the Dutch Animal Health

Service in the Netherlands, where he is responsible for all technical aspects and quality systems including accreditation of the poultry serology. This work includes advising poultry veterinarians and integra-tions about the diagnostic approach to dis-eases, including the choice of tests, sample size, and epidemiology.

KEMIN: Gold sponsor KEMIN is gold sponsor of this event. Therefore Dr Tom Verleyen from Kemin Animal Nutrition and Health EMEA will update the audience on: Preventive gut health through nutrition based health

approach. Tom graduat-ed in 1998 as master of Bio-engineer in Chemistry at the Faculty of Agricultural and Applied Biological Sciences at the University of Ghent in Belgium and earned an Executive MBA degree at the Flanders

Business School in col-laboration with Kellogg School of Management in Chicago. Tom Verleyen joined Kemin in 2002 as Technical Service Manager. Since 2011 Tom is promoted to Marketing Director leading the KAE Product and Technical Service Managers, Marketing and Communications and the Product Application Department.

The event will take place on February 16 in the Capital Suite 9 (Hyatt) between 10.00h- noon.Attendance is free.

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VIV MEA 2016FEBRUARY 15-17,

ABU DHABI, U.A.E.

INTERNATIONAL PLATFORM FROM

FEED TO FOOD FOR THE MIDDLE EAST

AND AFRICA

Themed newsletter | Tuesday December 22, 2015 | allaboutfeed.net

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While VIV MEA will cover all parts of the animal pro-tein spectrum except pork, organiser VNU Exhibitions Europe states that its particular emphasis will be on production and processing of poultry meat and eggs.

“The region wants to develop its own production of ani-mal proteins and especially poultry in a responsible and sustainable way,” says VIV shows manager Ruwan Berculo. “We were delighted to agree to requests from regional leaders to help in this development by adding VIV MEA as the third international hub in our portfolio of business events for the animal protein sectors, alongside VIV Asia and VIV Europe. Global suppliers to the animal protein sectors have also shown their support for the initiative, by making sure to book their place at the show. The available stand-space is complete sold out, meaning that there will be about 200 stands in three

halls of the Abu Dhabi national exhibition centre (ADNEC).” Preliminary estimates from the organizers sug-gest that there will be approximately 4,000 visitors over the three days of the trade fair, with about 65% of them coming from the countries bordering the Persian Gulf along with Iran and Turkey. Another 25% or so are likely to be from African countries and around 10% from India, Pakistan and Bangladesh.

Multiple attractionsAs well as VIV MEA, three other major agri-food events will be held at Emirates locations on the Persian Gulf during the month of February. Between February 15-17, 2016, VIV MEA will be co-located at ADNEC with a world event known as the Global Forum for Innovation in Agriculture. A renowned showcase for innovative and sustainable technologies relating to food production, GFIA works with organisations including the United Nations, the World Bank and the Bill & Melinda Gates Foundation. In 2016 its global edition returns to Abu Dhabi for the third consecutive year. Therefore VIV MEA visitors also can check at the same location what GFIA 2016 demonstrates for innovative technology, not least devoted to the conservation of resources of water and energy.

Other events in Abu DhabiThen, just a few minutes away from ADNEC, a third event begins on 17 February that should also appeal to poultry producers. This is the spring conference of poul-try world leaders organised in Abu Dhabi for the first time by the International Poultry Council. It will be open to VIV MEA visitors who have IPC membership. “The line-up of Emirates occasions does not end there,” Ruwan Berculo points out. “On dates of 21-25 February at the Dubai World Trade Centre there will be the 2016 edition of Gulfood. It is now considered the world’s largest annual show on food and related hospitality products. In

2016 it will have over 110 international pavilions as well as hundreds of stands of individual food compa-nies. For anyone from the Middle East involved in ani-mal protein production and processing, this important focus on food product developments is not to be missed.”

Knowledge sessionsThe appeal of VIV MEA to technicians from the animal protein sector has been enhanced by including an appe-tising menu of seminars and conferences prepared in association with media partners. Middle East Agrifood Publishers MEAP are teaming up with the World’s Poultry Science Association to discuss commercial and scientific trends in poultry production. Reed Business International will focus on poultry (gut) health. Watt Global Media brings a discussion of broiler breeding and housing. Perendale Publishers will address feed manage-ment.

On the day before the show opens, International Poultry Production presents a one-day conference on giving chicks a healthy start and follows this during show time with half-day sessions on poultry meat quality and International Dairy Topics with the commercial viability of milk production on large dairy farms. There will also be a contribution from the Dutch Poultry Centre in part-nership with the International Egg Commission, looking at some egg quality issues. Entry to the show and to these knowledge sessions will be free of charge to eve-ryone who has registered in advance through the web-site viv.net, where full details of the VIV MEA programme can also be found.

PrIorITy For PoulTry

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Reed Business InformationFOCUS TEAMName: Emmy Koeleman Job Title: editor Phone: +31 (0)314 349 125E-mail: emmy.koeleman@reedbusiness.nl

Name: Amber van RemmenJob Title: sales managerPhone: +31 (0)314 349 171E-mail: amber.van.remmen@reedbusiness.nl

Name: Roel LeferinkJob Title: editorial directorE-mail: roel.leferink@reedbusiness.nl

Name: Allison WinstanleyJob Title: sub editor E-mail: alliston.winstanley@reedbusiness.nl

Name: Paulus MaessenJob Title: designer E-mail: paulus.maessen@reedbusiness.nl

PARTNERSVIV WorldwideVNU Exhibitions Europe

P.O. Box 8800 3503 RV Utrecht The Netherlands viv.mea@vnuexhibitions.comwww.viv.netRegistration for free entry, click here.

This FOCUS edition was made by Reed Business Information’s international agricultural title All About Feed.

The primary goal of FOCUS is to provide the reader useful insights about particular themes with-in RBI’s areas of expertise, as well as those of her partners. Our goal is to provide readers in approximately 10 minutes a complete, in-depth update on that specific theme.

FOCUS offers a premium opportunity for companies to market their expertise on specific themes. Interested to collaborate with us in upcoming editions? Please contact the FOCUS team.

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