Visual Slide Design for Engaging, Memorable Presentations
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Transcript of Visual Slide Design for Engaging, Memorable Presentations
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Visual Slide Design for Engaging, Memorable Presentations
Michele Van HoeckMargot Hanson
Cal Maritime Library
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According to the picture superiority effect, pictures are remembered better than words—especially for casual exposure to information for limited time.
Use pictures and words together so they reinforce the same information for optimal effect.
See this effect used widely in marketing communications, such as posters, billboards, brochures, annual reports, etc.
Visual imagery is a powerful mnemonic tool that helps learning and increases retention compared to, say, witnessing someone read words off a screen.
Garr Reynolds, Presentation Zen Design
Slideument
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Picture Superiority Effect:
• Pictures remembered better than words in cases of:• casual exposure• limited amount of time
• Reinforce by using pictures and words together
• Used extensively in:• posters• billboards• brochures• annual reports
Visual imagery is a powerful mnemonic tool that helps learning and increases retention.
Teleprompter
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Image from Presentation Zen Design by Garr Reynolds
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Text Only
Pictures Only
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Recognition Rates
from Brain Rules, John Medina
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Visuals support learning
“Several studies show recognition doubles for a picture compared with
text.”
Dr. John Medina, Brain Rules
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Dr. John Medinaauthor, Brain Rules
Recognition doubles for a picture
compared with text.
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Who is your audience?
From The National Archives (United Kingdom)
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One idea per slide1
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Preserve“white space”
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A slide's message should be able to be processed within three seconds. 3
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Make time to translate ideas into pictures
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Insert: ShapeTo create visual emphasis
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Insert: SmartArtTo show relationships or process
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Research Assignment
Thesis Statement
Research Question
Topic
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Flight PlanSan
Francisco
Glasgow
RomeAthens
Belize City
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More organic farming
More deforestation
More global warming
Article in The Economist says:
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Insert: PictureFor emotional impact
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Inspiration & Alternatives
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Sample slide with bullets
We will select a couple of elements to convert to visual format
Group Practice
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Watchstanding• All cadets “stand watch” on the TSGB or on campus• Watches are scheduled in four-hour blocks from 4:30
p.m. until 7:30 a.m. during the week and 24 hours per day on weekends
• Provides security and safety on campus and on the ship
• Part of Leadership Development by providing cadets with increasing levels of responsibility as they progress through their education
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All cadets stand watchOn TSGB On Campusor
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Watchstanding Hours
12:30-4:30
4:30-8:30
8:30-12:30
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Increasing leadership responsibility
Freshmen
Sophomores
Juniors
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Open slides you brought with you...
Your Turn!
Make them visual!
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Bibliography
Nancy Duarte. Slide:ologySebastopol, CA: O'Reilly Media, 2008
Garr Reynolds. Presentation ZenBerkeley, CA: New Riders, 2010