Experiential Marketing Presentation · PDF file 2017-02-17 · Experiential...

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Transcript of Experiential Marketing Presentation · PDF file 2017-02-17 · Experiential...

  • Experiential Marketing

    Molly Pierce AAD 517

  • Experiential Marketing

    Creates Connection through the Senses

    Engaging

    Experiential

    Creates a Memorable and Emotional Connection

    Builds customer relationships for the long term

    Important to create the right experience

  • Lexicon Terms

    Visual Impact

    Social Proprioception/Social Perception

    Experiential Participation

  • Visual Impact

    Integrating visuals

    An effective tool to boost engagement

    Helps the audience retain information

  • Social Proprioception/Perception

  • Experiential Participation Experiential learning

    Personal and Environmental Experiences

    Meaningful and Lasting Impact

    Social Swipe Charity Billboard