Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection...
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Experiential Marketing Molly Pierce AAD 517
Transcript of Experiential Marketing Presentation · 2017-02-17 · Experiential Marketing Creates Connection...
Experiential Marketing
Molly PierceAAD 517
Experiential Marketing
Creates Connection through the Senses
Engaging
Experiential
Creates a Memorable and Emotional Connection
Builds customer relationships for the long term
Important to create the right experience
Lexicon Terms
Visual Impact
Social Proprioception/Social Perception
Experiential Participation
Visual Impact
Integrating visuals
An effective tool to boost engagement
Helps the audience retain information
Social Proprioception/Perception
Experiential ParticipationExperiential learning
Personal and Environmental Experiences
Meaningful and Lasting Impact
Social Swipe Charity Billboard