Viral marketing @ Syntra Mechelen
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Transcript of Viral marketing @ Syntra Mechelen
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Viral MarketingIvan Waumans - @iwaumans
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Viral Marketing
is een marketingtechniek die probeert met behulp van bestaande sociale netwerken de bekendheid van een merk te vergroten* op een manier die te vergelijken is met een virale epidemie.
Het lijkt op mond-tot-mondreclame versterkt door het internet, waardoor snel en goedkoop een groot aantal mensen bereikt kan worden.
* of positieve associaties te bewerkstelligen
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vs
Viral Marketing
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http://www.youtube.com/watch?v=FARnbRBWKGg
+ 2.000.000 views
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http://www.youtube.com/watch?v=316AzLYfAzw
+ 30.000.000 views !
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Why do we share?
Om banden te versterken
Om een groepsidentiteit
te definiëren
Om mezelf status te geven
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I tell my friends about your brand because I like my friends and not because I like your brand
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De 3 G’s
Grof Geil Grappig
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http://www.youtube.com/watch?v=EJHsbVvGPaY
Grof
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http://www.youtube.com/watch?v=9o8i_E0HpIg
Geil
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http://www.youtube.com/watch?v=3OT_pQ1R0ck
Grappig
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Viral MarketingHoeft niet duur te zijn
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Noteslate - 44.000 likes op Facebook
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Pebble - 111.906 likes op Facebook
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Guerrilla Marketing
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Amnesty International
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Positive Brand Association
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nike - Chalkbot
http://www.youtube.com/watch?v=5Jb-KT4r6NY
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HP - Hype Gallery
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The act of replacing high-priority actions with tasks of low-priority, and thus putting off important tasks to a later time
Procrastination
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http://www.youtube.com/watch?v=4P785j15Tzk
Procrastination
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Stuur de Bereider aanWat weerstand lijkt is vaak een
gebrek aan duidelijkheid
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Stuur de Bereider aanWat weerstand lijkt is vaak een
gebrek aan duidelijkheid
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Motiveer de OlifantWat luiheid lijkt,
is vaak oververmoeidheid
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Motiveer de OlifantWat luiheid lijkt,
is vaak oververmoeidheid
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Effen het Padwat een mensenprobleem lijkt, is vaak een situatieprobleem
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Effen het Padwat een mensenprobleem lijkt, is vaak een situatieprobleem
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De tafel zijn die eerst wordt afgeroepen bij een diner of trouwfeestLittle things
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Iemand buitensluiten van de auto en doen alsof je weg rijdtLittle things
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Eindelijk dat stukje popcorn los krijgen dat al een hele dag in je gehemelte stak
Little things
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Lelijke acteursLittle things
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Perfect parallel parkeren bij de eerste pogingLittle things
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http://www.youtube.com/watch?v=Abt8aAB-Dr0
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http://www.youtube.com/watch?v=dQw4w9WgXcQ
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26%
16%11%
10%
8%
28%Give you upLet you downRun around and desert youmake you crysay goodbytell a lie and hurt you
Rick Astley would never:
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http://www.youtube.com/watch?v=laot_Eomr3s
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http://www.youtube.com/watch?v=TAIHeGHi5yM
Kan je raden voor wat dit reclame is?
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http://www.youtube.com/watch?v=6pzzmVrYnTw
Heineken
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http://www.youtube.com/watch?v=ApM4BGG8r40
Samsung
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http://www.youtube.com/watch?v=esv4mxv46Ik
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http://www.youtube.com/watch?v=EpWwmwI3078
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http://www.youtube.com/watch?v=pluOo5n0-0E
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http://www.youtube.com/watch?v=J1R55r7RJAA
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http://www.youtube.com/watch?v=nbTatShZo5k
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Bedankt!Ivan Waumans - @iwaumans