Video Branding Strategy (1/3): Video
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Transcript of Video Branding Strategy (1/3): Video
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BRANDING
VIDEO
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CREARE VIDEOPER PROMUOVERETE E LA TUA STARTUP
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VIDEO
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VIDEO IS BEST
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VIDEO IS BESTBEAST
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VIDEO?
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CORPORATE?
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CASUAL?
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VIRAL ?
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PERCHE’?
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10% READ20% LISTEN30% SEE50% WATCH
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POSIZIONAMENTO
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TRASFORMAZIONE
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EMPATIA
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WINELIBRARY.TV
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2006 20162009 2011 2013
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2006 20162009 2011 2013
Gary Vaynerchuck
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2006 20162009 2011 2013
Gary Vaynerchuck
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2006 20162009 2011 2013
Gary Vaynerchuck
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2006 20162009 2011 2013
Gary Vaynerchuck
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2006 20162009 2011 2013
Gary Vaynerchuck
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2006 20162009 2011 2013
Gary Vaynerchuck
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#ASKGARYVEE
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CONTENT
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MEDIA
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AUDIENCE
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LEVERAGE
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CONTENT > MEDIA > AUDIENCE > LEVERAGE
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CONTENT = LEVERAGE
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No matter what you do, your job is to tell your story.
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Grazie
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http://youmediaweb.com/youtubeperilbusiness