Venga open analytics pres 07 17-13 (1)
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Transcript of Venga open analytics pres 07 17-13 (1)
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GetVenga.com
@GetVenga
Know Thy Guest
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Connecting Purchase Data to Guests
Point of Sale Data
+ +
Customer Information
Analytics Targeted Marketing
Personalized Service Feedback
![Page 3: Venga open analytics pres 07 17-13 (1)](https://reader033.fdocuments.in/reader033/viewer/2022052823/5550fc74b4c9057b478b4ac5/html5/thumbnails/3.jpg)
Venga Today G
uest
s T
rack
ed
0
50,000
100,000
150,000
200,000
250,000
Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13
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Delivering ROI for Our Customers Campaign Description: Automatically emails guests that haven’t visited in 30
days with an offer for a free side item with a purchase of a main item
Open rate 3x restaurant email marketing average1
>99% of emails successfully delivered
Average check for guests brought in is 34%
higher than average during the same period
ROI on cost of Venga for
this feature alone! 220%
Unique Opens = 59% email opened 3 times on average
Visits = 109; Revenue = $1895 Redemption Rate = 11.4%
Total Email Recipients: 952 in 24 days
Note: ROI calculation assumes 30% COGS based on $149
per month per location cost of Venga and 5 locations
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5
Funding
• Recently raised a $1mm Series A preferred round
• Expect to raise next round in late 2013 / early 2014