Emailing Pres

Copyright 2002- 2008 Vanksen Group S.A. All rights reserved

YOU HAVE @ MESSAGEYOU HAVE @ MESSAGE


BACK TO THE BASICS


WHAT DO YOU HAVE TO TELL ?

WHAT DO YOU HAVE TO TELL ?

TO COMMUNICATE A MESSAGE

INTERESTING

IMPORTANT

SURPRISE

GOOD NEWS

BAD NEWS

OFFER

I LOVE YOUINTERESTING

YOU HAVE A GIFT

INTERESTING

IMPORTANT

SURPRISE

GOOD NEWS

BAD NEWS

OFFER

I LOVE YOUINTERESTING

YOU HAVE A GIFT

APPOINTMENT

APPOINTMENT


TO BE UNDERSTOOD

MAKE SURE YOUR AUDIENCE UNDERSTANDS YOUR MESSAGE


1. I HOPE YOU GET MY MESSAGE

… WAIT AND SEE WHAT YOU GET

2. I HOPE YOU READ MY MESSAGE

3. I HOPE YOU UNDERSTAND MY MESSAGE


1. I WANT YOU TO GET MY MESSAGE

WHAT YOU GET IS WHAT YOU WANT

2. I WANT YOU TO READ MY MESSAGE

3. I WANT YOU TO UNDERSTAND MY MESSAGE


KEY TO SUCCESS


#1 KNOW YOUR AUDIENCE

#2 KNOW WHAT YOUR AUDIENCE WANTS

#3 KNOW HOW TO FULFILL AUDIENCE NEEDS

KEY TO SUCCESS


KEY TO SUCCESS

ONE MESSAGE

=

ONE GOAL

=

ONE IDEA


THE GOOD MIX

CHOOSE THE GOOD MOMENT

DELIVER THE GOOD MESSAGE

SELECT THE GOOD PROFILES


KEY NUMBERS

& FACTS


DATAS COLLECT IS EASIER

THANKS TO THE WEB

MEASUREMENTS ARE BETTER

DATABASES NUMBER IS BIGGER

COSTS ARE CHEAPER


AVERAGE RATES

DELIVRABILITY = 90%

OPENING = 25-30%

CLICK = 10-15%


DELIVRABILITY

AVERAGE OPENING RATE

AVERAGE CLICK RATE

EMAILS SENT EMAILS

DELIVERED

BOUNCES

EMAILS DELIVERED

OPENED EMAILS

NOT OPENEDEMAILS

OPENEDEMAILS CLICKED

EMAILS

NOT CLICKED EMAILS

+ 97%

- 50%

+ 70%

- 15%

+ 40%

- 2%

AVERAGE RATES


2007

97 BILLIONS OF EMAILS PER DAY

800 MILLIONS OF INTERNET USERS

KEY NUMBERS

121,5 EMAILS PER USER PER DAY


50%50% OF THE EMAILS PEOPLE

RECEIVE ARE COMMERCIAL

KEY NUMBERS


75%75% OF THE EMAILS PEOPLE

OPEN ARE PERSONAL OR

PROFESSIONAL

KEY NUMBERS


BEST PRACTICES


4 RULES

#1 DATABASES NEED TO BE WELL SEGMENTED

#2 IP ADDRESS IS AN ELEMENT OF BRAND AWARENESS

#3 HTML CODE AND ERGONOMY ARE STRATEGIC ELEMENTS

#4 USE SPAM DETECTION TOOLS & BE CAUTIOUS CHOOSING A SUPPLIER


EMAILING MAY NOT BE ALONE

POSTAL MAILS & PHONING

RADIO, PRESS & TV

EVENTS

WEB SITES

STORES


ONE GOOD EXAMPLE

STRATEGIC ZONE

EYES FINISH HERE


THANK YOU

TO GO FURTHER

[email protected]

Emailing Pres

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