Vattenfall CSR Presentation
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A Platform for Trust How Vattenfall can improve its brand image Stockholm School of Economics May 24, 2010 Sofie Ek, Marcus Holst, Johanna Lindquist, Simone Masog
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Short project regarding CSR and communication for Swedish utilities company Vattenfall.
Transcript of Vattenfall CSR Presentation
A Platform for TrustHow Vattenfall can improve its brand image
Stockholm School of EconomicsMay 24, 2010
Sofie Ek, Marcus Holst, Johanna Lindquist, Simone Masog
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Vattenfall has to join in on the conversation
May 24, 2010
Spark dialogue, through a platform for communication. Emphasis on honesty and tangibility
Vattenfall
Media
NGOs
Customers
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Inconsistency between external stakeholders’ and Vattenfall’s view
May 24, 2010
Aftonbladet 2009-12-02:”Vattenfalls skitiga byk”(”Vattenfall’s dirty bunch”)
SVD 2010-04-11:”Fossil fånge”(”Fossil captive”)
DN 2010-04-09”Vattenfall släpper ut mer”(”Vattenfall emits more”)
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Vattenfall has to join in on the conversation
May 24, 2010
Spark dialogue, through a platform for communication. Emphasis on honesty and tangibility
Vattenfall
Media
NGOs
Customers
5
Establish open and honest dialogue around concrete goals
May 24, 2010
Meet NGOs
Trust, openness, transparency
Invite consumers
Dialogue
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The Action Plan: clear, short-term goals instill trust
May 24, 2010
What is being done?
How is it being done?
When is it being done?
Long-term commitment
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Web-based platform as a foundation for dialogue
May 24, 2010
• Establish short-term goals• Engage NGOs• Webpage concretising goals• Follow-up and feedback
Actions speak louder than words
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Thank You!
May 24, 2010
Any questions?
Stockholm School of EconomicsMay 24, 2010
Sofie Ek, Marcus Holst, Johanna Lindquist, Simone Masog
