Strategic CSR Presentation

8/12/2019 Strategic CSR Presentation

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Team 11MP13006 AmitMP13065 UmeshMP13066 SatishMP13068 Viraj

MP13069 Vishal
http://research-methodology.net/approaches-to-csr/


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What is Corporate Social Responsibility?

How companies manage the business processes to produce an overall positive

impact on society


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Largest private foundation in the world

Drivenby the interests and passions of the Gates family

Primary aims of the foundation are (a) to enhance healthcare (b) reduce

extreme poverty and (c) in America, to expand educational opportunities

Controlled by its three trustees: Bill Gates, Melinda Gates and Warren

Buffett

It had an endowment of US$40.2 billion

Leader in philanthro-capitalism revolution in global philanthropy

Reinvent the Toilet | Bill & Melinda Gates Foundation - YouTube
http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&cad=rja&ved=0CCUQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DfdwvuTrycYU&ei=p_PsUvD6MoSGrAfb1IHgDA&usg=AFQjCNF9yD7z6bwjYkRlOu8tZDoSFHtMPQ&sig2=FaQauKXQTQfkNokmMFkUqQ&bvm=bv.60444564,d.bmk


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Strategic CSR (1/2)

Tata Steels Vision: We aspire to be the global steel industry benchmark forValue Creation and Corporate Citizenship

What is Strategy?

Strategy is beyond

best practices

It is about choosing

a unique way of

doing business

Different from

competition It helps to lower

cost or enter new

markets

Better serve a set of

customers

Strategic CSR

Includes Corporate

Citizenship

Deals with mitigation of

harmful value chain

impacts

Initiation of small

initiatives with large &distinctive social &

business impacts

Leveraging COMPETITIVE

ADVANTAGE for creating

SHARED VALUE


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Strategic CSR transforms valuechain social impacts into activities that benefit

society while simultaneously reinforcing corporate strategy and alsoadvances strategic philanthropythat leverages area of competitiveness

Strategic CSR (2/2)

Embedding sustainability

principles into companys

vision, mission, objectives and

strategy Creates private goods (i.e.

profits to owners) and public

goods (i.e. social benefits) by

leveraging competitive

advantage Encourages equitable resource

distribution throughout the

society and addresses

environmental preservation

and restoration

Source: DENKA Vision Statement


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Mexican Construction company

Prospered by building housing for

disadvantaged buyers

Used novel financing vehicle such

as flexible mortgage payments

through payroll deductions Fueled demand for its construction

by meeting unsaid desire of the

masses to own a shelter

Strategic CSR : Illustrated

Multi-speciality hospital chain

6200 beds across 23 hospitals in 14

cities

Low cost and high quality service

Reconciles quality with affordability

and scale Nobody is denied because they do

not have money

150 surgeries everyday and almost a

quarter of those are underprivileged


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PSUs v/s Private

Socialistic Capitalistic

Objective measured by process Objective measured by profits

Penalized for not spending Encourage /Promote cost savings

Lack of accountability. Accountability is very high

Inefficiencies are high Stress on high levels of efficiency

Concern for environment Exploitation for profit maximization

CSR for CSR Strategic CSR


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Evolution of CSR

Zameenenglish Part 1.mov - YouTube
http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmkhttp://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&frm=1&source=video&cd=6&cad=rja&ved=0CEoQtwIwBQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Ded4FkH0LBiE&ei=CBvuUoGWCcazrgfS0ICADw&usg=AFQjCNGStjikVWPvyVKutWoTvg6Lcwye7A&sig2=Kh7AfYThHoWenykUIGnMIQ&bvm=bv.60444564,d.bmk


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THANK YOU

Strategic CSR Presentation

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