Value: From “Meh” to “Wow!"

Mike Edwards Leanintuit

@mikeeedwards http://mikeeedwards.ca

mike@leanintuit.com

Does this experience deliver value?

What about this

one?

Question:

Why do we struggle to create such incredible experiences?

Let’s Brainstorm:

What is valuable to your employer/company?

Let’s Brainstorm:

What is valuable to you?

Let’s Brainstorm:

What is valuable to your customers?

The problem

Do we have alignment?

Around t

he circle

write t

he

names o

f those

you talk

ed

with at

work last

week

How did this happen?

Ancient kingdoms are responsible for today’s corporate hierarchy

Many organizations struggle to deliver significant value

when organized like this

Is “lasting” Agile possible under this hierarchy?

Time to renovate!

But is this enough?

A definition of ‘Value’

Monetized Frugal

WOW!

Two telecom companies

1 Courage: Act on your beliefs with pure intention in spite of your fears. 2 Respect: Treat others as you wish to be treated. 3 Integrity: Choose to do what’s right. 4 Accountability: Own your part of any situation and work towards a solution. 5 Servanthood: Embrace the attitude and honor of serving others rather than

being served.

1 We embrace change and initiate opportunity 2 We have a passion for growth 3 We believe in spirited team work 4 We have the courage to innovate

Two Airlines

•  Commitment to safety •  Positive and passionate in everything we do •  Appreciative of our People and Guests •  Fun, friendly and caring •  Align the interests of our people with the interests of the company •  Honest, open and keep our commitments

•  Safety First and Last •  Make every customer feel valued •  Working together •  Act with integrity •  All employees are valued •  Drive for excellence

The company

The workers

The Customer

Maximize Profit Shareholder Value Brand Recognition

Fair value Feel appreciated Feel supported

Good work environment Opportunity

Fair compensation Do great stuff

The company

The workers

The Customer

What do your customers value?

What are your customer’s values?

�  Get to know your customer’s values

�  Allow for alignment between team & customer values

�  Get the team involved with your customers

�  Stop thinking you can wow them with features

Take action!

Mike Edwards Leanintuit

@mikeeedwards

http://mikeeedwards.ca mike@leanintuit.com

Thanks! http://leanintuit.com/tac2015

http://leadingforchange.ca