Value: From “Meh” to “Wow!"
Mike Edwards Leanintuit
@mikeeedwards http://mikeeedwards.ca
Does this experience deliver value?
What about this
one?
Question:
Why do we struggle to create such incredible experiences?
Let’s Brainstorm:
What is valuable to your employer/company?
Let’s Brainstorm:
What is valuable to you?
Let’s Brainstorm:
What is valuable to your customers?
The problem
Do we have alignment?
Around t
he circle
write t
he
names o
f those
you talk
ed
with at
work last
week
How did this happen?
Ancient kingdoms are responsible for today’s corporate hierarchy
Many organizations struggle to deliver significant value
when organized like this
Is “lasting” Agile possible under this hierarchy?
Time to renovate!
But is this enough?
A definition of ‘Value’
Monetized Frugal
WOW!
Two telecom companies
1 Courage: Act on your beliefs with pure intention in spite of your fears. 2 Respect: Treat others as you wish to be treated. 3 Integrity: Choose to do what’s right. 4 Accountability: Own your part of any situation and work towards a solution. 5 Servanthood: Embrace the attitude and honor of serving others rather than
being served.
1 We embrace change and initiate opportunity 2 We have a passion for growth 3 We believe in spirited team work 4 We have the courage to innovate
Two Airlines
• Commitment to safety • Positive and passionate in everything we do • Appreciative of our People and Guests • Fun, friendly and caring • Align the interests of our people with the interests of the company • Honest, open and keep our commitments
• Safety First and Last • Make every customer feel valued • Working together • Act with integrity • All employees are valued • Drive for excellence
The company
The workers
The Customer
Maximize Profit Shareholder Value Brand Recognition
Fair value Feel appreciated Feel supported
Good work environment Opportunity
Fair compensation Do great stuff
The company
The workers
The Customer
What do your customers value?
What are your customer’s values?
� Get to know your customer’s values
� Allow for alignment between team & customer values
� Get the team involved with your customers
� Stop thinking you can wow them with features
Take action!
Mike Edwards Leanintuit
@mikeeedwards
http://mikeeedwards.ca [email protected]
Thanks! http://leanintuit.com/tac2015
http://leadingforchange.ca