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Using Corporate Social

Responsibility as a Retention and

Recruitment Tool.

Adecco Staffing, USA – HRCI Webinar Series11 | 05 | 14

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Who we are

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31,000+ ~5,100 50+

60+650,000+100,000+

Building your future workforce.We inspire individuals and organizations to work more effectively

and efficiently. As the world's leading provider of HR solutions – a

business that has a positive impact on millions of people every day

– we are conscious of our global role.

Employees Locations Years in business

Clients Associates each day Countries/territories

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Panelists

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Rich Thompson

Chief Human Resources Officer

Adecco Group North America

•Thompson has deep roots in the staffing industry and a passion for performance-based cultures, mobilizing teams and helping people live up to their full potential.

•He leads Adecco Group North America’s Human Resources function, a team that aids every organizational business unit and corporate department in hiring, training, developing and retaining the best professionals in the staffing industry

•Thompson has been featured on Fox Business News and ESPN Radio; has been quoted in Wall Street Journal as well as CNNMoney, Forbes.com, Monster.com and SmartMoney.com for his expertise on talent management and other workplace issues.

@rich18thompson

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Panelists

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#1 workforce solutions provider in the world

• Annual sales of $25.9 billion USD in 2013

• ~5,100 branches in over 60 countries and territories

• 31,000+ Adecco colleagues

• 650,000+ associates on client assignments daily

• 100,000+ clients serviced each business day

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Panelists

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Tyra Tutor

SVP, Corporate Development and Social Responsibility

Adecco Group North America

•Tyra is responsible for leading company-wide initiatives for community outreach and charitable giving.

•She hones relationships with non-profit organizations, many of which are supported by Adecco colleagues.

•Her role is integral in both local and national community involvement across all of Adecco’s business lines. She also ensures that all colleagues are able to participate in community outreach events at the corporate level.

•She is an active board member for Dreams Come True, Beaches Episcopal School and Jacksonville Beach Church; involved with JAXUSA; and a member of the Florida Institute of CPAs, American Institute of CPAs and the Jacksonville Chamber.

@TyraTu

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Panelists

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Francesca Mauro

Specialty Recruiter

Adecco Staffing, USA

•Francesca recruits for Marketing, Editorial and other Creative talent in the NYC and US market.

•Organized 2013’s Solidarity Day Scavenger Hunt.

•Liaison for local boys & girls club “Winter Wishes” program.

•Organized a collection of supplies to bring to Rockaway after Hurricane Sandy.

•Assisted with winter Coat Drive – donating coats and shoes to those in need in Haiti.

@Frannielala

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Overview

• Corporate social responsibility (CSR)• Importance to you and your clients

• Importance to your employees

• Importance to your bottom line

• Impacts of CSR on retention and recruitment

• Best practices

• Enhance (and kick-start) your own programs

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Corporate Social Responsibility

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What is

Corporate Social Responsibility?

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Definition

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Defining Corporate Social Responsibility

Environment Diversity & InclusionPhilanthropy /

Community

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Why it matters

To you and your customers/clients:

•It feels good!

•It’s the right thing to do

•Positive perception from clients and employees

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“A CSR policy is good PR too. Customers today don’t just care

about getting the best prices and quality; they want to know

where their food is coming from, what materials their products

are made of, whether a company is using best practices in

reducing pollution, and what a company’s impact has been on

local communities.”

- United Way of America

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Why it matters

To your employees:

• Hones positive cultural environment

• Networking and teambuilding

• Work/life balance & meaningful work (Millennials)

• Perception: If a company is generous and altruistic, they must be good to their

employees

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“Prospective employees are five times more likely to reject

an offer from a company with a bad reputation (31%) than

with a good reputation (6%).”

- SharedXpertise

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Why it matters

To your bottom line:

•More than two-thirds of consumers (67%) prefer to work for socially responsible

companies.

•More than half (55%) will pay extra for products and services from companies committed

to making a positive social and environmental impact — an increase from 50% in 2012

and 45% in 2011. The majority of these consumers belong to the desirable millennial

demographic.

•More than half (52%) intentionally made at least one purchase in the last six months from

a socially responsible company. These buyers check product packaging to ensure

sustainable impact.

•Almost half (49%) volunteer with and/or donate to organizations engaged in social and

environmental programs.

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- Nielsen report, “Doing Well by Doing Good”, June 2014

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Retention and Recruitment

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How can it affect recruitment?

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“88% of Millennials gravitated toward companies with

pronounced Corporate Social Responsibility (CSR)

programs...86% would consider leaving if their employer’s

CSR no longer met their expectations.”

- PricewaterhouseCoopers, 'Managing Tomorrow's People'

Perception:

• Work/life balance

• Employee treatment

• Meaningful work

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How does it affect retention?

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Honing a positive culture:

• Team-building

• Sense of community

• Working for a common cause

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Successful CSR: Best practices

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How to empower your employees through HR policy

Service day

Support employee causes

Create your own cause

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What can you do to increase involvement?

Use your unique footprint

•How can you give back based on your company’s expertise?

•Align with business initiatives

•Empower employee choice

Corporate-sponsored programs

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Enhance (and kick-start) your own

programs

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Holiday drives and volunteer events

Now’s the time to start!

•What’s important to your workforce?

Budget constraints are no excuse – all you need is time

•Offer your building as a spot to hold community meetings

•Encourage employees to volunteer and consider allowing

time away from the office to do it

•Create a scholarship fund

•Look for organizations to support that have similar core

values to your company

•Support local charities with your time (or money)

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Tips on planning initiatives for 2015 and the remainder of 2014

• How can you get your employees involved?

• Empower your employees with responsibility

• Create a culture committee

• Work with a charity that supports a niche that aligns with your business

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Looking to 2015

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Job candidates are 5x more likely to reject

offers from companies with a bad reputation

than those with a good reputation.

- SharedXpertise

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Questions?

Adecco Staffing, USA – HRCI Webinar Series11 | 05 | 14