Student Recruitment & Retention Solutions

Industry Pain Points

• Current systems prohibit identifying and tracking prospective candidates for student recruiting efforts.

• Difficulties in retaining students with low completion rates of less than 50%.

• Institutions often lack real-time critical information in responding to student needs.

• Greater efficiency gains in student recruiting efforts by tracking and managing all student recruiting activities.

• Drive greater awareness campaigns and increase the levels of enthusiasm at your events.

• Improved coordination and performance by having an up-to-date view of students and prospective students, with pertinent information delivered to each user according to their role.

Student Recruitment &

Student Retention Solutions

Our complete solution is a one stop service for all

your student marketing and communications

requirements.

Completely integrated with Microsoft Dynamics

CRM Online database.

Student Recruitment

Our marketing solution is comprehensive and cost effective with 12 integrated modules that range from email marketing to social discovery, landing pages to form capture and surveys.

Your student recruitment journey can begin with 3 basic layers.

Email Marketing Web Tracking Lead Scoring

Prospective Students

Student Event Management

Student Experience

Built-in email marketing capability provides an intuitive experience that allows

users to create and send bulk HTML emails with all send, open, click and

bounce data reported at the mailing (aggregate) as well as individual recipient

level. Our easy to use HTML editors make creating an email simple for anyone.

Drag & Drop

Drag and drop email editor with advance image editing

Creating an email with is easy – our Drag and Drop Editor is a simple, wizard-driven way to

create an email with no HTML involved.

Select a layout from a list of choices, easily add and style text and links, and see the changes

happen in real time.

Our advanced image editor allows you to modify images in a number of helpful and creative

ways.

Similar to Instagram, you can apply filters, frames and other effects to your images.

Split (A/B) Testing

Split testing allows you to test two versions of your email with varying subject lines,

content (i.e. template) and/or 'from' address.

The two versions are referred to as the A version and the B version. Marketing can then

determine what percentage of the recipients should receive the A and B versions until a

winning version is chosen automatically by our system or manually. The winning email

version, A or B, is then sent to the remainder of the recipients.

Inbox Preview

Want to know what your email will look

like to your recipients? inbox preview

feature lets you test any email and see

what it will look like in a variety of email

clients including Outlook, iPhone, iPad,

Android, Gmail and more.

The email editor simply click the inbox

preview button, and the inbox preview

screen will launch with a 'test' button.

Once the results have been returned,

you can use the tabs on the left side to

see what the email will look like in the

various email client applications. It really

is that easy

Dynamic Content: If you can dream it, you can do it

Need to make the content of your email different for

different recipients?

Perhaps you want a single newsletter to publish in

multiple languages. Or, maybe you want to show one

graphic for people over 30 and another for people under

30. With our advanced dynamic content feature, you can

do all this and more.

Web Tracking

Discover who is interested in your products and services because you will see the

actual web activity of anonymous and identified visitors on your website.

Interested in which companies and organizations are browsing your site and what

interests them?

Want to know what a specific prospective customer has viewed on your site before

making the opening call? You can do all this and more.

See site visits, page views and

form captures in real time

Track all website visitors

and their activity.

Discover

organisations

From which visitors

are

Browsing.

Through email link clicks

or form captures

social discovery enables

visitors to Identify

themselves.

Through social discovery

Form capture, web

behaviour,

Lead scoring etc. Qualified leads become obvious.

Connecting visitors to your CRM records

Connecting visitors to your CRM recordsYou can now track every visitor on your website, discover the company/organisation from which they are

visiting and reports this information to you on our marketing dashboard.

When the visitor becomes identified, by completing a form or clicking on a link in a marketing email (or

an email sent from Outlook or other email software), all his or her past anonymous browsing activity is

available on their CRM record with their identified browsing behaviour.

Get a complete visitor picture

Marketing automation profiling screen gives CRM users a complete view of the visitor lead or contact including

their web browsing details, lead score, email interaction, social networking information and web site form

completion data.

Our integrated tracking summary allows CRM users to visually distinguish tracking events from visits to priority

page views (pages you want CRM users to notice first) to form completions, opportunity resolutions and more.

And, because many visitors have multiple email addresses, marketing automation appends them to the CRM

record and captures the tracking information accurately.

Lead Scoring

Marketing Automation can track individual visitor activity on your website, each visitor

accumulates a score based on his or her visits, page views and more.

Scoring is based on default values you set, but you may also score certain pages higher or lower

based on their importance in showing visitor intent.

Using the lead score, your sales team can quickly and easily determine which leads to pursue.

Marketing automation scores all of your visitors: Anonymous, CRM Leads and CRM Contacts.

Scoring vs. Grading

To explain scoring vs. grading there is a simple analogy to which we all can

relate. If you’re picking your perfect mate you’ll have criteria whether you

realize it or not – smart, funny, stable – whatever floats your boat. In the

world of marketing automation we refer to this as grading or defining

qualifying criteria.

Scoring, on the other hand, comes in once you’ve identified that perfect

match. Now the question becomes ‘how interested in me are they?’ Because

all your marketing data is stored within Microsoft CRM, you can use queries

and workflow to surface visitors that best meet your criteria.

With that information in hand you can prioritize which are the most

interested based on their interest in you as quantified by their score.

Set your own default score values

You set the default scoring values based on which tracking

events are more important to your organisation.

Student Retention

Our marketing solution is comprehensive and cost effective with 12 integrated modules that range from email marketing to social discovery, landing pages to form capture and surveys.

Your student retention journey can begin with 2 basic layers.

Survey’s Social Discovery

Surveys

Keep in close contact with your students and how they feel about

certain courses and lectures etc.

Marketing automation makes it easy to create surveys with our drag

and drop survey designer. The surveys may be emailed to leads,

contacts and accounts, and may even be linked to case records.

Surveys may also be posted as pages so they can be completed by

anonymous visitors. When a respondent completes a survey, all the

data the visitor submits is linked to their CRM record.

Configure flexible questions

Create various types of survey questions including rating scale,

list, single-select (radio button), multi-select (check boxes) and

text. Arrange the questions however you want on the survey.

Skip logic on survey questions and pages

Surveys have configurable skip logic at both the

page and question level. This allows you to skip past

individual questions or entire pages of questions

based on which responses the respondent chooses.

Configuring skip logic is simple and flexible.

Easily automate task processes based on survey responses

When someone completes a survey you can easily

automate processes based on certain responses.

For example, if you ask one of your students to rate

your service on a scale of 1 to 10, you can use CRM

workflow notify people internally of any rating

below a certain threshold and more importantly to

take action and respond within acceptable

timeframes.

Social SharingAllow your recipients to share your content on

popular social networks.

See which recipient has shared what information

about you on which networks with an integrated

social sharing report.

Customise the social network buttons/icons and

even upload your own versions

With twitter being one of the biggest outlets for frustrations on

the web. You can keep track of conversations that are happening

Outside of your organisation with a process that can help

manage and steer the conversations back on course.

Social discovery will bring back data and direct links to the lead

or contact's identities from a variety of social networks including

LinkedIn, Facebook, Twitter, YouTube and Flickr

Social Discovery

So what?

Knowing more about your students from the social web can be helpful

in understanding their fit with your current offer. However, there is a

more expansive vision here.

What if you could cross reference the knowledge of your visitors’ social

identities to their social interaction with your brand or market

category?

Done correctly, this would tell you who in your CRM is voicing their

opinions, positive or negative, about your products and services or

your industry/category in general.

.

From this, you’d be able to develop an understanding of specific individuals that can help you

promote your brand and others that need special handling.

CRM + Lead/Contact Social Information +Brand/Market Sentiment makes a very powerful

combination.